Lauri Ikkala Email & Phone Number

Oulu, North Ostrobothnia, Finland

This is my second era at VRKiwi, internally changing my position from communications to a more platform portfolio developing, marketing analysis, and strategic research oriented position while still able to maintain an active role in influencer and PR campaigns.* Driving the publishing of a 10+ videogames company on Sony PlayStation, Meta Quest, and Valve Steam by involving all-around marketing campaigns, strategic roadmap planning, and new publishing deals* The games includeSurvivorman VR - the Arctic survival sim with legendary survivalist Les Stroud from the hit TV series SurvivormanStilt - the action platformer in VR that won the GDWC Best Upcoming VR Game 2023 AwardAshen Arrows - the Tencent GWB Game Award-winning VR RPG game set in Norse mythology.Cave Digger series - the best-selling VR game series from Finland* Company PR representative - the organization of PR beats accumulating dozens of content publications ranging from small creators to IGN. Support for PR campaigns such as creating press releases, kits, and guidance* Developing influencer relations and managing outreach campaigns bringing millions of views* Key responsibility in the evaluation of incoming game submissions with market research and about 30 years of experience (counted since my first videogame experience:) to determine the best candidates for successful publishing * Wide variety of presentations regarding topics such as company overview, campaign plan, and market analysis.* The visit host for various stakeholders such as from media and education fields - I feel people were always pleased with my hosting as they have expressed a keen interest in having future visits to our place and that I come to speak at their events.

Oulu, North Ostrobothnia, Finland

This is my first era at VRKiwi in-house, largely continuing the same functions, as it used to be my client at now defunct Kuvion, but with a much larger scale thanks to the success of Cave Digger.* Drove the marketing campaign planning for several games - one reaching as high as the 2nd most sold game on Meta store for July 2021* Managed the company's social media accounts - doubling the follower count on Twitter through an organized content plan and execution* Company PR representative - organizing PR beats that accumulated dozens of content publications gathering millions of views* Host for the company visitors from media and education fields - I feel people were always pleased with my hosting as they have expressed a keen interest in having future visits to our place and that I come to speak at their events.

Oulu Area, Finland

Kuvion was a digital marketing agency offering marketing campaigns, website development, and consultation.This era was my formative years, gaining experience and knowledge with many clients in various businesses. It also led me into the gaming industry, and eventually, into the nascent VR games sector with my subsequent employer VRKiwi.* Consulting game developers on how to market and publish their videogames* Steam store optimization, writing compelling descriptions, and creating attractive screenshots* Localization of all in-game texts from English to Finnish for Auto Chess, the genre-pioneering auto battler game by Drodo Studio* Guest lecturer on the topic of marketing games at Oulu Game Lab run by Oulu University of Applied Sciences* Performance marketing, SEO, SEM, and email marketing for a local big auction business* PR campaigns for game developers, writing press releases and coordinating media actions* Content writing for websites and copywriting for ad campaigns* Administrative duties of a limited liability company as the chairman of the board

Oulu Area, Finland

B2C insurance agent at Turva.

Oulu Area, Finland

The second work practice era in the BBA Degree of OUAS. Similar role as in the first practice era.

Oulu Area, Finland

The first work practice era in the BBA Degree of Oulu University of Applied Sciences or OUAS. I was a marketing intern at a software company developing Pint Please, a social app for beverage enthusiasts ranking beers and other similar beverages. Nowadays you may find beers recommended by the Pint Please community from your local supermarkets.* Managed social media accounts, creating posts and ads* Experimented with app store optimization* Promoted the app in events* Developing cooperation with local pubs

Bachelor Of Business Administration (Bba), Marketing And Business Management

Activities and Societies: * Board member of Oulu campus student association OTRO ry. Such a nice time making friends running the campus.

Education record

Kuulu is one of the most renowned marketing agencies in Finland which organized a digital marketing workshop spread over six days.

Bachelor Of Business Administration (This Is A Part Of The Ouas Degree), The Faculty Of Information Management & Business

Activities and Societies: Very nice time making friends, learning with a great international group from many nations, and experiencing.

Nanodegree Program, Marketing Analytics

Udacity Nanodegree Program in Marketing Analytics is a fully online program and has four parts: * Introduction to Data Analysis.