Head Of Ppc
CurrentMultilingual PPC Management & Optimisation• ROI Focused PPC Management of UK and International PPC Accounts• Setup, Management & Optimisation of Multilingual Paid Search Accounts• Day to day management of PPC accounts• Ongoing optimisation at campaign, ad group and keyword level• Ad management & optimisation: Writing and testing ad copies• Bid optimisation at ad group and keyword level• Analysis, Comparison & Monitoring of KPI’s to help optimisation and improve performance• Working with the web design team to brief and produce Display & Remarketing ads • Working with copywriters to improve landing pages• Working with the web development team to add conversion tracking codes & remarketing tags• Google shopping feed setup and optimisation• Reviewing competitor advertising to benchmark marketing activity• Forecasting, measuring and reporting PPC performance• Providing PPC recommendations and statistical analysis to clients• Keeping up to date with the latest industry trends• Regularly testing new strategies, new features and relevant betas• Developing, managing and leveraging relationships with search engines• Share best practices for PPC marketing with the eCommerce team
