July 2023 - PresentIn charge of the Coverage and Distribution of the assigned area; Brand Awareness; Sales Volume; Market Intelligence; Trade Relationship; Pricing and Merchandising; People Development - Leads a team of two (2) Business Building Executives, two (2) Retail Sales Executives, three (3) Retail Salesmen and five (5) Retail Sales Assistants. March 2024 - presentOversees/manages another area with a group of two (2) Business Building Executives, one (1) Retail Sales Executives, six (6) Retail Salesmen and five (6) Retail Sales Assistants - March 2024 - Present

• Managing Robinson’s Retail group (Handyman, True Value, Robinson’s Builders)• construction supplies and depots in Mindanao area • Ensure profitability and growth of key vendors• In charge of brand building programs per assigned vendor and branch level • Initiate, plan and execute retail programs across marketing calendar to achieve the desired sales• Setting up and planning of yearly sales/ Marketing promotions of retailers / closely monitoring if programs are being implemented • Provide prompt and accurate competitive feedback and analysis in Key Accounts:- Price change / discounts- Promotional activities- New Products• Conducts business reviews of respective accounts and develops recommended action plans as needed• Review and analyze cost analysis per vendor • Analyze Key Vendors sales and thus proposed programs based on each vendor's needs

• Handling 2 distributors for Ilocos (LGC Norte and LGC Sur)• Manage overall operation of Corporate Distributor in the assigned area• Set and forecast monthly target for the Distributor’s sales force team• Manage budget given for the CORD operation• Train and supervise the Distributor Sales Personnel.• Ensure profitability and growth of both the Company and distributor.

• Brands handled: MARS SNACKFOODS (Snickers, M&M’s, Maltesers, Twix, Combos, Mars) MARS PETCARE (Pedigree, Whiskas), BEIERSDORF (NIVEA) GENERAL MILLS (Pillsbury, Betty Crocker) CONAGRA FOODS (Swiss Miss, Hunts Tomato Products, Wesson, Peter Pan), 3M (Scotch-Brite), REYNOLDS Aluminum FoilAccomplishments:• Highest Growth/Sales Awardee for NIVEA – 2014• Key Account Manager Nominee for Total Mars - 2014• Contributed Beiersdorf growth 2013: 22%; 2014: 32% 2015: 45%• Highest sales awardee for PeterPan – 2013• Contributed Overall Business growth at 45%• Always exceeding target given month on month• In charge of negotiating trade agreements with the accounts, selling new, promotional and seasonal SKUs. Also managed to improve availability in the trade with the assistance of our trade development team and merchandising team. Improved the returns management to 1.1% by rationalizing SKUs per branch of all accounts.• Negotiation/Product listing to accounts• Handles Modern and Traditional Trade accounts• In charge for the store activities for buyers’ awareness and to increase sales; Price-off promotions, Bundling, Sampling, Tactical Displays etc• Plan and execute trade and in-store promotional campaigns with clients to increase sales and awareness of Company’s products • Ensuring all skus (products) are available in the market• Keeping displays on right shelves and level, monitoring and managing merchandising team• Handles and manage my merchandiser people to ensure quality displays and avoidexposure of near ex products• Making in store promotional activities to maximize and efficiently increase sales growth and minimize company cost• Took over for the collection and improved DSO from 60 days to 45 day. Claimed unpaid items and misaligned payments for the account.• Booking, collection and orders are placed on frequency basis• Promoting new products and any special deals• Advising customers about delivery schedules and after-sales service