Johanna Laurice Yu Email & Phone Number

Los Angeles, California, United States

Balayan, Batangas

- Succesfully established and managed a thriving cafe, effectively navigating challenges and building a strong foundation for growth- Led menu development, focusing on locally-sourced ingredients and innovative culinary offerings, resulting in 80% growth within the first two years of operation- Implemented effective marketing strategies, including social media campaigns and community engagement events, leading to a 70% increase in sales- Managed day-to-day cafe operations including vendor negotiations, inventory management, optimizing operational efficiency and cost reduction- Proficient in financial analysis, budgeting, cost control, and resource allocation to ensure optimal financial performance and sustainability

Quezon City, National Capital Region, Philippines

- Negotiated 22,000 packs of Unilever hygiene kits worth Php 2.3 million for victims of natural calamities in 2022- Spearheaded the development and successful implementation of innovative nationwide digital fundraising strategies such as Pantawid ng Pag-Ibig, Pasko Para Sa Pilipino, and Pilipino Para Sa Pilipino, driving increased revenue and donor engagement- Effectively managed and optimized digital accounts, overseeing e-commerce (Lazada and Shopee) and fintech businesses (GCash, PayMaya, Grab Rewards), resulting in enhanced online presence and revenue growth- Skillfully established, nurtured, and managed relationships with new and existing donors, fostering long-term partnerships and securing continued support for the organization’s mission- Collaborated seamlessly with various programs and support services, ensuring the seamless integration and amplification of fundraising efforts and maximizing donor outreach and impact

Quezon City, National Capital Region, Philippines

- Formulated extensive brand and business expansion strategies, alongside integrated communication blueprints, covering a broad spectrum of projects in corporate, consumer, digital, lifestyle, music, news, sports, and public service within ABS-CBN and its affiliated subsidiaries- Led nationwide corporate initiatives for ABS-CBN with a focus on prestigious events like ABS-CBN Ball, Summer and Christmas Station IDs, and impactful public service campaigns- Demonstrated expertise in executing consumer-focused campaigns for ABS-CBN’s subsidiaries by developing customized communication strategies aimed at elevating brand visibility and fostering revenue and business expansion- Conducted in-depth market and audience research to identify key consumer insights, leading to optimized branding opportunities for consumers and artists.

Taguig, National Capital Region, Philippines

Global and Regional Marketing Campaigns for DUO International SIM- Demonstrated expertise in identifying market trends, consumer preferences, and competitive landscapes to optimize marketing efforts and drive measurable results.Market Research and Surveys for Seafarer SIM:- Conducted in-depth market research and analyzed survey data for Seafarer SIM, a specialized telecommunications offering catering to the maritime industry. Utilized data-driven insights to identify key customer needs and preferences, enabling the development of tailored products and services that resonated with the target audience.

Bachelors Degree, Management Engineering Minor In International Business

First Honorable Mention (Top 3)