Laurie Daniel

Laurie Daniel Email and Phone Number

National Key Accounts Manager: Market Access consumer at Axis Group, a DP World company @ Axis Group International
dubai, united arab emirates
Laurie Daniel's Location
Shanghai, China, China
Laurie Daniel's Contact Details

Laurie Daniel work email

Laurie Daniel personal email

n/a
About Laurie Daniel

Based in China for the past 13 years, I will say now that I am “almost”a local. I have grown and became who I am today while China was becoming the great country that we all know now. I have been seeing all the changes and was adjusting and moving along them. I am talking here about the economy, the technology, the environment, the opening to the rest of the world and so on... China is for me one of the most interesting market to study and I am one of the lucky one to have had the chance to witness it. Quite early, I have decided to focus my career in the retail industry. Started in Carrefour China and moved to the other side “the supplier”. Learning and understanding the market is what I do from the smallest to the biggest retailer. Knowing how to adapt according to each retailer, final consumers, areas … Create a partnership which will be different than the others in order for it to become a strong and real collaboration. This will be through a lot of plannings and hard work but this is the only way to achieve your goals. Well, I can say that I found my happiness in that industry and to go a bit deeper in what I do, I chose wine as my number one category. Developing the wine industry in China and Asia is what I have been working on specifically. Knowing the global wine market, the needs and what to offer to each retailer is my daily work and I am very happy to do it. Any new partner knows that they can count on me to be dedicated in my work and to always find the best options and solutions for them.This is a short summary about my life in China and my work but of course so much more to say and can’t do it all in here. If you have any questions, let me know.

Laurie Daniel's Current Company Details
Axis Group International

Axis Group International

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National Key Accounts Manager: Market Access consumer at Axis Group, a DP World company
dubai, united arab emirates
Employees:
18
Laurie Daniel Work Experience Details
  • Axis Group International
    National Key Accounts Manager
    Axis Group International Oct 2023 - Present
    China
    Grow international and national retailersEstablish retail strategy Achieve sales targetsPut in place the different price strategies Launch and develop key and private brandsDevelop activities and promotion plans in stores Collect and study market informations (competitors, new listings, price strategy, activities)
  • Origin Wine
    China Sales Director
    Origin Wine Dec 2021 - Oct 2023
    China
    Develop awareness of the key brands in the market Follow-up existing clients (mainly importers)Develop new clients (retailers/importers)Organize and participate in wine exhibitions in Asia
  • Les Grands Chais De France
    China National Retail Sales Manager
    Les Grands Chais De France Jun 2020 - Nov 2021
    Shanghai, Chine
    In charge of the sales retail team in China Develop global retail strategy: Sales targets, Price strategy, Clients and prospects developements, International and private brands launch and development, promotion activities...Develop international and local partnerships with retailers Push the sales and implementation of our key brands in China (JP.chenet)Develop activities in stores (trainings, wine tasting, wine fairs ...)Collect informations on the market - competitors, new listings, price strategy, activities
  • Les Grands Chais De France
    China Retail Senior Key Account Manager
    Les Grands Chais De France Oct 2016 - May 2020
    Shanghai City, China
    Follow national and local retailers (Metro, Walmart, Vanguard, Olé, Auchan, Renren le, Bailian, Lianhua,..)Develop new accounts Increase new listings in stores Push the implementation on our key brands in China Develop activities in stores (training, wine tasting, wine fair ...)Manage stock & orders - weekly sales reports including stock in hand and on order Follow our promoters team in stores - sales and activities Collect information on the market - competitors, new listings, price strategy, activities
  • Carrefour China
    Promotion Project Manager - Carrefour China Head Office (Shanghai)
    Carrefour China Sep 2015 - Aug 2016
    Shanghai City, China
    Creation of promotional activities’ process Coordination and communication with codification, supply chain, pricing and merchandise teams Promotion activities sales follow up Elaboration of promotional toolkit for merchandise teamsTraining for national and local merchandise teamsCreation of promotional cataloguesPromotional system development and follow up
  • Carrefour China
    Imported Food Category Manager - Carrefour South Of China
    Carrefour China Sep 2014 - Aug 2015
    Guangzhou, Guangdong, China
    Store visit inspection to ensure implementation Sales improvement and follow up Stock and order management to improve import category detention rate Organization of fairs and store activities Monthly brain storming for store and food directorsNegotiation and collaboration with suppliers (purchasing price, promoters and store activities)Marketing concept development to increase sales
  • Ambassade De France En Chine
    Project Manager Of Club France - French Consulate
    Ambassade De France En Chine Feb 2013 - May 2014
    Guangzhou City, China
    Development of partnerships and sponsoring managementEvents organization & budget control Promotional materials conception Interviews and evaluations for French universities’ applicants
  • Paris Jie French Restaurant / Carte Blanche French Restaurant / Vespa Bar Lounge Restaurant
    Marketing & Event Manager
    Paris Jie French Restaurant / Carte Blanche French Restaurant / Vespa Bar Lounge Restaurant May 2012 - Jan 2013
    Guangzhou City, China
    Marketing materials conceptionVisibility and CRM development Events organizationPR management
  • Artovino Co.Ltd
    Marketing & Communication Officer
    Artovino Co.Ltd Feb 2012 - May 2012
    China, Guangzhou
    Sales improvement & marketing plans elaborationEvents organization (wine tasting, wine matching, networking…)Partnerships’ development with restaurants and associations
  • Elite Base Ltd
    Marketing Assistant
    Elite Base Ltd Jun 2011 - Feb 2012
    Guangzhou China
    Sales development and conception of marketing plans and strategiesDesign and conception of online campaigns Analysis of the furniture market & French consumers behavior

Laurie Daniel Skills

Event Marketing Public Relations Social Networking French English Mandarin Marketing Communications Wine Tasting Management Marketing Anglais Relations Publiques Retail Industry Market Research Wine Education Wset 2

Laurie Daniel Education Details

Frequently Asked Questions about Laurie Daniel

What company does Laurie Daniel work for?

Laurie Daniel works for Axis Group International

What is Laurie Daniel's role at the current company?

Laurie Daniel's current role is National Key Accounts Manager: Market Access consumer at Axis Group, a DP World company.

What is Laurie Daniel's email address?

Laurie Daniel's email address is la****@****live.fr

What schools did Laurie Daniel attend?

Laurie Daniel attended Nanchang University, Iae De Poitiers, Iae De Poitiers, Université Des Antilles, Wine & Spirit Education Trust, Drishti Vinyasa Yoga Shala.

What skills is Laurie Daniel known for?

Laurie Daniel has skills like Event Marketing, Public Relations, Social Networking, French, English, Mandarin, Marketing Communications, Wine Tasting, Management, Marketing, Anglais, Relations Publiques.

Who are Laurie Daniel's colleagues?

Laurie Daniel's colleagues are Rudi Delport, Li Feng, Anne Wang, Himagnya Bhatt, Eileen Wang, Ying Zhang, Haiwei Huang.

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