Laurie Dennard Email and Phone Number

I work alongside companies and charities, to support them in reaching their goals, providing an objective viewpoint to develop strategy, planning and branding; or as a hands-on extension of the marketing team delivering campaign management. My strong project management, digital marketing and copywriting skills are valued by my clients.

Delivering the Charity's GDPR compliance project.Managing individual giving revenue stream growth, through managing integrated fundraising campaigns.Developing trading revenue, through online official charity merchandise sales.Attracting and supporting challenge event participants, including London Marathon.Planning and delivering regular donor stewardship communication plans, through the Salesforce CRM database.

An operational marketing role (initially voluntary) to build my understanding of the charity sector.Delivered #Giving Tuesday 2015 campaign, including working with corporate partners and delivering retention direct/email and social media campaign elements and organising community fundraising events.Completed a strategic and portfolio review of the charity, with especial focus on developing digital strategy.Reviewed and updated regular donor welcome and cancellation processes and… Show more An operational marketing role (initially voluntary) to build my understanding of the charity sector.Delivered #Giving Tuesday 2015 campaign, including working with corporate partners and delivering retention direct/email and social media campaign elements and organising community fundraising events.Completed a strategic and portfolio review of the charity, with especial focus on developing digital strategy.Reviewed and updated regular donor welcome and cancellation processes and materials.Delivered Giftaid claim process. Show less

Developed interactive content for a new digital marketing online certificate.Delivered The IDM's first digital marketing mobile learning app,.Project managed the delivery of a web-based digital marketing skills assessment tool.

A project based, consultant role, managing large portfolio change projects.• Led a cross-divisional project team for 18 months, which successfully delivered recommendations for the migration strategy of BT’s £1billion private circuit business to its new IP network. This was achieved by delivering technical feasibility reviews, managing relationships with key customers, and developing financial scenarios. These elements were combined and analysed to create a final recommendation… Show more A project based, consultant role, managing large portfolio change projects.• Led a cross-divisional project team for 18 months, which successfully delivered recommendations for the migration strategy of BT’s £1billion private circuit business to its new IP network. This was achieved by delivering technical feasibility reviews, managing relationships with key customers, and developing financial scenarios. These elements were combined and analysed to create a final recommendation, within regulatory constraints, which was agreed by the Network Board.• Co-delivered a project to build a single portfolio catalogue of all BT products, against a hierarchy structure agreed with all lines of business• Resolved various cross-divisional issues, requiring commercial, financial, legal and regulatory analysis - on one project saving BT around £35m. Show less

Marketing Manager with the goal of driving excellence from planning to delivery. • Created and delivered annual Marketing plans, with £1m budget, for all BTBroadband Services. • Launched BT Home IT Support, which gain 70k customers in 1st 6 months, using press, radio and online advertising and email campaigns and BT’s consumer marketing tools.• Managed marketing for BTBroadband's online services portfolio, including premium email, security and storage using online marketing… Show more Marketing Manager with the goal of driving excellence from planning to delivery. • Created and delivered annual Marketing plans, with £1m budget, for all BTBroadband Services. • Launched BT Home IT Support, which gain 70k customers in 1st 6 months, using press, radio and online advertising and email campaigns and BT’s consumer marketing tools.• Managed marketing for BTBroadband's online services portfolio, including premium email, security and storage using online marketing tools and BT’s central campaigns.• Delivered bi-annual team events, from presentation content to entertainment. Show less

A sales performance and channel management role.• Delivered a 30% sales volume increase across BT Entertainment products, through:• Delivering daily sales reports by channel.• Utilising improved sales reporting to analyse channel performance and work with the marketing team and channels to identify and solve problems.• Liaised with internal channels to sell BTBroadband services, agreeing targets and managing performance.

Owned new opportunities for the consumer internet team.• Created and managed the new opportunities process, which filtered internal and external new ideas and met prospective external partners. • Managed the £500k budget for the initial technical evaluation stage, briefing the technical team and ensuring work delivered within budget and quality targets.• Drove the development, working with external partners, of a software streaming application, delivering market analysis, product… Show more Owned new opportunities for the consumer internet team.• Created and managed the new opportunities process, which filtered internal and external new ideas and met prospective external partners. • Managed the £500k budget for the initial technical evaluation stage, briefing the technical team and ensuring work delivered within budget and quality targets.• Drove the development, working with external partners, of a software streaming application, delivering market analysis, product requirements and proposition.• Worked in a team to develop the BTOpenworld product roadmap, delivering market and competitor analysis, producing proposed propositions and commercial models. Show less