Laurie Etheridge Email & Phone Number

Emeryville, California, Us

Los Angeles, California, Us

I was recruited to the organization to design and execute a transformation strategy, utilizing data-driven metrics and diverse industry expertise for engaging consumers, achieving the company’s mission by creating sustainability in products, operations, and financial results. I conceived a plan of attack for overcoming identified performance gaps, reestablishing the company’s goals, aligning employees and key stakeholders, and building partnerships and strategic alliances throughoutthe industry to further expand the brand. In this position, I integrated a cost-based reset enabling financial success and strategic global positioning for growth.➥ I modernized the company by championing the integration of a digital presence for the company, leading the creation of digital marketing, SEO, affiliate, social strategies, and AI site implementation.

I co-founded 2 distinct entrepreneurial ventures serving as a consultant, advisor, and operator, specifically: ID Lab- provided clients and C-suite leaders with strategies in digital marketing, brand development, product strategy, and performance-based initiatives through ID Lab. Partnered with Table Group consulting by supporting CEO and Executive teams in organizational transformation by establishing the frameworks necessary to foster strong company cultures focused on becoming smart and healthy, high-performing organizations. ➥ Key client engagements included Affirm, LexisNexis, Ross Dress for Less, Mixbook, Owen Secondary Schools, NobleCharter Schools, LF Energy Foundation, and Three Wells.Barnraiser.co- Co-founded a business dedicated to penetrating an untapped market opportunity, cultivating a digital marketplace for 70k small-batch food makers. Successfully secured and raised $600k in seed money by presenting to 60+ VCs, Angel Investors, PE firms, and potential investors, selling the vision and consumer demand for the product offering.

Denver, Co, Us

I joined the organization, seizing opportunities to impact significant change in operational strategy and bottom-line results by integrating data-driven analysis and marketplace insight to design and execute plans. I successfully completed 2 website overhauls, aligning with a revitalized digital marketing strategy. In addition, I closed unprofitable retaillocations and refreshed remaining stores while increasing 4 wall profitability.➥ I transformed a 10-year operating loss brand, realizing 26%+ revenue growth, and increasing profitability from -$12MM to financial break-even through a complex, omnichannel marketing approach.

San Francisco, California, Us

I served the company in revamping the women’s product line and positioning, integrating globalization strategies to simplify operations and improve profitability and productivity while accelerating customer engagement and market share. I utilized data-driven metrics, marketplace insight, and global operational strategies to influence and engage the Board of Directors,creating synergy in the company’s mission and objectives.➥ Most notably, I contributed to the first global executive team for the company, spearheading product and brand strategy for the $1B global women’s business.

Doral, Fl, Us

Huntington Beach, California, Us

Us

Master Of Business Administration - Mba

Oxford Blockchain Strategy