• Led product management for mobile apps on Pocket and Mozilla Social• Ideated and tested wild concepts for social media - incorporating GenAI.• Led the app redesign and was awarded Google Play's Best app of 2022.

• Designed access control system for small and medium business markets.• Assessed product-market fit for RFID temperature patch and app. Created GTM plan.• Established Agile processes, instrumented events. The team increased the release cadence from 2 times/year to 12 times/year

• Initiated Retention vision, strategy, and implementation. Projects led to a 58% increase in app MAUs and +38% in unique lead submitters contributing to +$40M in revenue. Conceptualized the retention framework, conducted user research, analyzed data to understand which behaviors led to retention, then created personalized experiences using ML to encourage those behaviors. • Identified and built an industry-first feature, Noise indicators, that helped people understand noise levels surrounding a property. Launched “Noise” simultaneously on all platforms and through all marketing channels. It was the most successful launch at realtor.com. Featured in Real Simple as in the top 20 products of 2020 and Washington Post. • Solved customer satisfaction on the app by improving quality, building needed features, improving navigation. CSAT improved 11% from 80 to 89. In 4 months the app rating moved 4.2 to 4.7. The app became the highest revenue platform at realtor.com, and won the 2018 Gold Stevie Award.• At company-wide Demofest presentation competition I won the Consumer Delight award for 4 qtrs. I coached other PMs on making impactful presentations.• Mentored my team of product managers and designers in human-centered design to gain empathy through interviews and immersion, then do quick prototyping and testing. I consistently received positive feedback from direct and cross-functional team members.• Built the apps for low bandwidth resulting in a usage increase in rural areas.• Launched 2 patent pending features which enabled users to search through their cameras: Street Peek and Sign Snap.

Consulting services specializing in developing and launching the right product for the market. Projects have included:• Jiff, Inc: Redesigned the flagship product spurring $M's in enterprise sales. Created a template system enabling 3rd party program integration - improving integration time from 1 month to 1 day. Reduced activation drop-offs by 50% by mapping out the steps, interpreting the funnel metrics, and building a better UX.• iZone San Mateo: Led Design Thinking workshops. Produced a video on the future of education and technology.• Nutrivise: Market research on fitness training, and prototyping a mobile fitness app.• NexKey Solutions: Defined, designed and wireframed a mobile app for a key using NFC.• Sociogramics: Market validation of using social media as collateral for the underbanked.

Product management and strategy at 23andMe.• Developed new genetic genealogy features for consumers based on internal scientific research. • Revitalized Ancestry Ambassador program – working with genetic genealogists to understand the needs of extreme users and apply their workarounds to primary users.• Executed 3rd party partnerships to extend the user experience and further realize our vision for the Ancestry user experience.

ShopWell - on a mission to build a best-in-class mobile app for personal nutrition.• Developed a top 10 Health & Fitness iOS app. App climbed to top 10 within 1 month of launch. Featured by Apple and The Today Show.• Grew users from a smattering of downloads to 1 million users in 8 months.• Defined product strategy and vision. Executed using Agile methodologies.• Developed financial models to analyze monetization projects.

Director of Product for Shopping Search on the web and mobile devices• Led product for website and app. Developed ecommerce strategy. Increased ad revenue by 40%.• Decreased bounce rate by 55%. Led team through qualitative and quantitative analysis, then improved landing pages to better meet user intent. • Designed and delivered one of the first shopping apps in the App Store. It was featured by Apple in ads and the App Store, and designated by People magazine as a top 15 product of 2009.

Director of Product Management for Online Classifieds website and marketplace provider• Drove two major website redesigns both of which improved retention and increased outbound referrals. • Introduced and implemented User-Centered Design processes, usability studies and consumer focus.• Launched nearly all the features on the website including email alerts, market data, listing attribution and display.• On a single platform created compelling experiences for 7 different verticals.

Director of Product Management of online auction analytics tools• Beat revenue goals by 230%. Led 20‐person team located in US and India to this success.• Developed and launched 3 products that became the top launches in the company’s history.• Managed product managers and designers working in India.

Product Management Consultant of ecommerce products.Developed the web site for Bargain Networks' home and auto listings. • Responsible for creating new subscription website for shopping. Launched in 4 months.• Managed outside engineering and design vendors – including project prioritization, spec development, scheduling. With these firms we launched 3 major projects in 8 months.

Product management of Excite TV, Video, Clubs, and Inbox. Engineering management for Excite TV.• Directed teams of product managers to define PRDs, product roadmaps, marketing plans, and established customer and vendor partnerships for consumer products.• Grew Clubs from 1M pageviews/day to 10M pageviews/day in one year. • Monetized Clubs through area sponsorships (Microsoft), and distribution deals (Media 100). • Defined a suite of authoring and publishing tools for interactive TV program development. • Managed the Excite TV engineering team of 10 direct reports. • Developed video strategy and managed Video team of 18.