Laurie Wolf Email & Phone Number

Columbus, Ohio Metropolitan Area

As the Director of Central Marketing, I lead ARCO Design/Build’s Centralized Marketing Team, driving the overall marketing strategy and ensuring brand consistency across all channels. I collaborate closely with senior leadership and regional marketing teams to align our marketing efforts with the company’s ESOP-wide business objectives and elevate our presence in the industry.In my role, I am responsible for developing and implementing a comprehensive marketing strategy that supports ARCO’s growth and enhances our brand reputation. I provide strategic leadership and support to both the Centralized and Regional Marketing Teams, ensuring seamless communication and effective execution of marketing plans across diverse markets. I focus on creating impactful campaigns that drive brand awareness, lead generation, and engagement.

Columbus, Ohio Metropolitan Area

As the Senior Marketing Communications Manager, I lead strategic communication initiatives that integrate traditional and digital media to align with our long-term vision and immediate marketing goals. I drive sophisticated marketing initiatives, focusing on account-based marketing and email campaigns to capture targeted leads while ensuring a seamless transition from marketing to sales. Additionally, I oversee brand messaging and content strategy, digital and social media, public relations, media engagement, data-driven communication analysis, leadership collaboration, stakeholder engagement, and innovative campaign management to maintain brand integrity and market presence.

Columbus, Ohio Metropolitan Area

As a member of the leadership team, I provided leadership, coordination, strategic direction, and management of company-wide processes and functions. Developed and executed a marketing strategy that supported the company's long-term and short-term strategic initiatives. Managed and oversaw the marketing team, including internal associates and external partners. Collaborated with members of the project and design teams to prepare and deliver submittal packages, including SF-330 forms, qualification packages, and proposals in response to RFQ/RFPs.

Columbus, Ohio Area

Developed and led comprehensive internal and external communication, marketing, branding, and PR initiatives. Formulated and implemented strategic messaging tactics, ensuring consistent integration of the Pizzuti brand and its diverse real estate portfolio across the entire firm. Spearheaded the development and preservation of the brand identity for all assets within Pizzuti's real estate portfolio. Primary contact for all media and PR activities.

Columbus, Ohio Metropolitan Area

Spearheaded the implementation of a new CRM solution, including researching and selecting the new platform, transition, and implementation process.

Chatsworth, Ca

Managed all aspects of the Marketing Department. Marketing point-of-contact for Outside Sales Representatives and Distributors (over 150 contacts worldwide); coordinated the development and distribution of all marketing materials.

Columbus, Oh