Laurie Meeks Email & Phone Number

Overland Park, Kansas

Overland Park, KS

• Manage growing team of social media managers and 4 agency partner teams.
• Develop social strategy and unique content for branded platforms to support consumer, business and multi-cultural markets.
• Develop and manage social sharing strategies, influencer, engagement, always-on listen and response, emerging trends, go-to-market product launch campaigns.
• Supervise earned, owned and paid media best practices and advertising programs across all social platforms. Facebook, Instagram, Twitter, Snapchat, YouTube, Google +, LinkedIn and Pinterest.
• Oversee strategic national campaigns ensuring full-channel integration and collaboration across agency partners, marketing, public relations, digital, mobile, social and retail.
• Manage campaign analytics and optimization with data driven focus on paid media components to ensure effective and efficient ad serving of the right brand voice, at the right frequency, to the right target, on the.

• Managed communications for strategic initiatives using cross-functional project management techniques.
• Designed weekly digital (15-20 pg) publication to the field communicating key offers, process changes and supervisor coaching.
• Identified need, key message alignment, timing, and vehicle for communication for national marketing initiatives and large process changes to the field.
• Assigned writers to execute communication.
• Managed and tracked communication vehicle performance for effectiveness and knowledge consumption.
• Managed and redesigned field communication website which was used as a benchmark for other groups.

• Oversaw commercial real estate development projects from requirements development through implementation by working with internal teams, clients and third party vendor relationships in order to complete projects within.
• Managed projects for the purchase, financing, construction and lease requirements and marketing strategy of a 75K SF of gross lease space for national credit tenants creating a total property value of $26.4M.
• Wrote, evaluated and assisted with negotiation and executed purchase contracts, listing agreements cross access agreement covenants, restrictions, and lease requirements.
• Created project schedule and implementation plan, revising plan as requirements change and provide status reports to team members and upper management.
• Identify and communicate potential project risks; facilitating risk mitigation plans when appropriate.
• Ongoing monitoring of cost management to maintain project health.

Small, Medium and Large) Business Sales Academy * Analyzed and designed processes, sales tools, curriculum, agendas, and certification evaluations. * Created all‐inclusive program for Sales Trainers when certifying Field Sales Representative. * Project managed and designed a multi‐media “virtual world” business environment.

• Directed the launch of new call center training, designed instruction materials, supervised vendor trainers and trainees for consumer and business sales. Leader in facilitation and instructional design techniques.
• Analyzed and designed processes, sales tools, curriculum, agendas and certification evaluations.
• Created all-inclusive certification program for sales trainers and field representatives.
• Project managed CBT resulting in less classroom time before entering the field.
• Lead implementation of virtual network to house all training content.
• Project managed vendor call center training – launched 15 locations, certified 75 trainers and trained 2000+ representatives and 1200 field agents.

Consumer, Small Business, Local Sales and Service * Project Managed vendor call center training—launched 15 locations, certified 75 trainers and trained 2000 representatives. * Consulted performance and provided process issue solutions for vendor management group. * Designed new web based curriculum and simulations, while keeping existing content.

Bachelor Of Arts (B.A.), Journalism / Mass Communications

Bachlors Or Arts - Journalism / Mass Communications, Journalism / Mass Communications