Senior Director, Industry & Policy Communications
I created and implemented integrated strategic campaigns, including branding, messaging, media relations, constituent communications and digital communications, while serving as spokesperson for U.S. trade association and producer of the International CES, the world’s largest annual tradeshow with more than 5,000 reporters in attendance annually. Regularly working with reporters at top-tier media outlets, my efforts resulted in coverage from CNN, The New York Times, MSNBC, Politico and The Washington Post, among others.In support of association's public policy agenda, I grew CEA’s grassroots Innovation Movement to more than 200,000 members and developed talking points, speeches and presentations. I launched and promoted two New York Times best-selling books authored by association CEO, and in two years, delivered more than 200 speaking engagements, 300 op-ed placements, and tripled Twitter audience.