Laurie Buczek Email and Phone Number
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I am a Group Vice President at IDC, a global leader in market intelligence and advisory services for the IT, telecom, and consumer technology markets. I lead the organization responsible for the CMO Advisory Research Practice and the CIO Executive Council, providing research and thought leadership to digital leaders across industries and geographies. I have over 25 years of experience in marketing, customer experience, IT, and digital business transformation.As a Group Vice President at IDC, I advise marketing leaders on trends impacting the art and science of marketing and the digital transformation of business. I also build a community of digital leaders, including CMOs and CIOs, who benefit from peer engagement, IDC research and analysts, and personal and professional development opportunities. I am passionate about helping organizations leverage technology and data to create value for customers, stakeholders, and society.
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Group Vice President, Executive InsightsIdcGilbert, Az, Us
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Council Member, Asu W.P. Carey Department Of Marketing Advisory CouncilW. P. Carey School Of Business – Arizona State University Apr 2024 - PresentTempe, Az, UsASU's W.P. Carey Marketing Department's Advisory Council has a mission to foster innovation, excellence and student success by providing external perspective and insights to shape the degree programs, courses and other educational offerings so ASU is at the forefront of marketing. Council members also participate in student-focused events, mentoring, guest speaking, and research opportunities. -
Group Vice President, Executive Insights And Leadership Development ServicesIdc Mar 2024 - PresentNeedham, Massachusetts, UsLeads the organization delivering the research, advisory, peer networks and leadership development services for marketing and IT executive leaders to excel in the experience era, digitally transform their business and prepare for technology innovation, such as GenAI.
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Vice President, Cmo Advisory Practice And Cio Executive CouncilIdc Jul 2022 - Mar 2024Needham, Massachusetts, UsLeader of the organization responsible for the CMO Advisory Practice and CIO Executive Council. Research and thought leadership benefiting digital leaders with a special emphasis on CMOs, CIOs and their leadership teams. Advisor to marketing leaders on trends impacting the art and science of marketing and the digital transformation of marketing. Building a community of digital leaders (CMOs + CIOs) who will derive value from peer engagement, engaging IDC research and analysts to better understand the digital transformation journey while developing themselves and their staff.
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Vice President, Cmo Advisory PracticeIdc May 2020 - Jul 2022Needham, Massachusetts, UsAdvisor to CMOs on the transformation of marketing. Driving the research agenda focused on helping companies achieve their business goals through better connection with today's empowered customer and the application of management science to the transforming marketing function
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Member Idc Cio Executive CouncilIdc Cio Executive Council Jul 2022 - PresentNeedham, Massachusetts, UsCommunity of CIO's and IT Leaders championing excellence in an ever evolving digital world. -
Board Of Directors, Immediate Past ChairExperience Matters Arizona Jan 2021 - Feb 2023
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Chair Of The Board Of DirectorsExperience Matters Arizona Jan 2017 - Dec 2020Connecting the skills and talent of individuals, age 50+, with social benefit organizations to enhance their capacity to solve community problems.
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PresidentMindshift Strategy Jan 2019 - Jun 2020In the age of the buyer, customer experience is the new business strategy. Enabled corporations to adopt a customer centric business strategy. Utilized evidence based techniques to reimagine go-to-market strategy, persona & journey management and devise an implementation roadmap based on core "architecture" including culture, organization, talented people, processes and technology.
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Deputy City ManagerTown Of Gilbert Jan 2018 - Oct 2018Executive leader of IT, Human Resources, Digital Government, Management and Budget Office for one of the fastest growing cities in America and the fourth largest in Arizona. Served as Chief Innovation Officer and designed vision, strategy and roadmap to address critical elements for innovation across culture, citizen centricity, community collaboration and smart city technology. • Implemented design thinking practices, persona inspired experience optimization and refined IT operational best practices. • Led diversity & inclusion task force which increased the HRC Municipal Equality Index Score
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Global Director, Customer Experience & MarketingIntel Corporation Apr 2015 - Jan 2018Santa Clara, California, UsExecutive leader of the global organization focused on delivering a differentiated experience for Intel's customers. Led a cross-organizational, multi-year, 400-person initiative to remove technical debt and transform the transactional digital experience of customers and partners. Matured Intel's nascent demand, lead generation, digital experience, voice-of-customer and social selling practice. Executive sponsor of corporate wide action around the desired customer experience including voice of customer, customer excellence programs, digital engagement, customer briefing centers, customer privacy, analytics and insights to ensure we were relentlessly customer first. -
Sr. Manager, Digital Experience & Demand Generation, Marketing & Sales GroupIntel Corporation Feb 2012 - Apr 2015Santa Clara, California, UsEstablished a new competency for driving demand and digitally marketing and selling. Led the organization responsible for the integration of marketing and sales within a digital first strategy. Established Intel's first demand and lead generation engine, connection of marketing and sales, transformed customer and partner digital engagement and pioneered social sales. Won the prestigious Intel Quality Award.
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Sr. Manager, Enterprise And Product Marketing, Storage Product DivisionIntel Corporation Apr 2011 - Feb 2012Santa Clara, California, UsLed the efforts to shift from product marketing of enterprise storage to marketing focused on influence & engagement of the end-user. Implemented modern marketing mix including social media, digital media, events to co-market with industry leading solution providers.
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Sr. Manager, Digital Marketing & Social Media Strategy, Corporate Digital MarketingIntel Corporation Jun 2010 - Apr 2011Santa Clara, California, UsSenior leader of team responsible for enablement of global intel.com framework, user experience, search, and on-domain social media strategy. Implemented new publishing platform and reimagined intel.com experience. Established vision for next-generation digital experience. Member of industry Social Media Business Council and Intel Innovation Advocates
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Social Business Leader, It Engineering, Productivity & Collaboration ApplicationsIntel Corporation Jun 2007 - Jun 2010Santa Clara, California, UsSpearheaded new initiatives in social media marketing & Enterprise 2.0. Responsible for the strategy, deployment & adoption of an integrated internal social collaboration framework along with the launch and management of Intel's first external social media community to engage enterprise customers.Industry recognized – member of 2.0 Adoption Council and speaker. Finalist for Enterprise 2.0 industry award.
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Market Segment Manager- Americas MarketingIntel Corporation Jan 2001 - Jun 2007Santa Clara, California, UsResponsible for marketing strategies for business clients, networking, embedded & communication solutions that drove market segment share & revenue growth. Successfully integrated multi-channel marketing campaigns and events to grow designs and adoption of embedded, networking and communications infrastructure. Strategies contributed to revenue doubling and significant MSS increase in multiple segments.
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Senior Account ManagerForrester Research Jun 1999 - Dec 2000Cambridge, Ma, UsStrategic business consulting and sales of technology analysis; research that guided early web 1.0 and other technology decisions within the largest Canadian; New England enterprise clients. Generated 25% YOY consulting growth amongst the largest enterprise clients in Canada. -
New England Territory ManagerGateway, Inc. Jan 1997 - Jun 1999Irvine, Ca, UsResponsible for managing the New England sales territory for enterprise accounts. Increased portfolio opportunities & revenue over 250%. -
Corporate Account ExecutiveGateway, Inc. Nov 1992 - Jan 1997Irvine, Ca, UsCorporate Account Executive, Corporate Accounts (Oct. 1993- Jan. 1997) N. Sioux City, SD• Acquired new business; managed $14 million portfolio. Increased portfolio over 321%
Laurie Buczek Skills
Laurie Buczek Education Details
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Thunderbird School Of Global ManagementWith Distinction -
The Ohio State UniversityBachelor Of Arts - Ba
Frequently Asked Questions about Laurie Buczek
What company does Laurie Buczek work for?
Laurie Buczek works for Idc
What is Laurie Buczek's role at the current company?
Laurie Buczek's current role is Group Vice President, Executive Insights.
What is Laurie Buczek's email address?
Laurie Buczek's email address is lb****@****saz.org
What is Laurie Buczek's direct phone number?
Laurie Buczek's direct phone number is +148076*****
What schools did Laurie Buczek attend?
Laurie Buczek attended Thunderbird School Of Global Management, The Ohio State University.
What are some of Laurie Buczek's interests?
Laurie Buczek has interest in Horses, Exercise, Home Improvement, Reading, Sports, Fishing, Home Decoration, Health, Children, Cooking.
What skills is Laurie Buczek known for?
Laurie Buczek has skills like Product Marketing, Program Management, Strategy, Cross Functional Team Leadership, Product Management, Marketing Strategy, Go To Market Strategy, Strategic Planning, Management, Digital Marketing, Semiconductors, Product Development.
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