Laurie Buczek Email & Phone Number

Gilbert, Az, Us

Tempe, Az, Us

ASU's W.P. Carey Marketing Department's Advisory Council has a mission to foster innovation, excellence and student success by providing external perspective and insights to shape the degree programs, courses and other educational offerings so ASU is at the forefront of marketing. Council members also participate in student-focused events, mentoring, guest speaking, and research opportunities.

Needham, Massachusetts, Us

Leads the organization delivering the research, advisory, peer networks and leadership development services for marketing and IT executive leaders to excel in the experience era, digitally transform their business and prepare for technology innovation, such as GenAI.

Needham, Massachusetts, Us

Leader of the organization responsible for the CMO Advisory Practice and CIO Executive Council. Research and thought leadership benefiting digital leaders with a special emphasis on CMOs, CIOs and their leadership teams. Advisor to marketing leaders on trends impacting the art and science of marketing and the digital transformation of marketing. Building a community of digital leaders (CMOs + CIOs) who will derive value from peer engagement, engaging IDC research and analysts to better understand the digital transformation journey while developing themselves and their staff.

Needham, Massachusetts, Us

Advisor to CMOs on the transformation of marketing. Driving the research agenda focused on helping companies achieve their business goals through better connection with today's empowered customer and the application of management science to the transforming marketing function

Needham, Massachusetts, Us

Community of CIO's and IT Leaders championing excellence in an ever evolving digital world.

Connecting the skills and talent of individuals, age 50+, with social benefit organizations to enhance their capacity to solve community problems.

In the age of the buyer, customer experience is the new business strategy. Enabled corporations to adopt a customer centric business strategy. Utilized evidence based techniques to reimagine go-to-market strategy, persona & journey management and devise an implementation roadmap based on core "architecture" including culture, organization, talented people, processes and technology.

Executive leader of IT, Human Resources, Digital Government, Management and Budget Office for one of the fastest growing cities in America and the fourth largest in Arizona. Served as Chief Innovation Officer and designed vision, strategy and roadmap to address critical elements for innovation across culture, citizen centricity, community collaboration and smart city technology. • Implemented design thinking practices, persona inspired experience optimization and refined IT operational best practices. • Led diversity & inclusion task force which increased the HRC Municipal Equality Index Score

Santa Clara, California, Us

Executive leader of the global organization focused on delivering a differentiated experience for Intel's customers. Led a cross-organizational, multi-year, 400-person initiative to remove technical debt and transform the transactional digital experience of customers and partners. Matured Intel's nascent demand, lead generation, digital experience, voice-of-customer and social selling practice. Executive sponsor of corporate wide action around the desired customer experience including voice of customer, customer excellence programs, digital engagement, customer briefing centers, customer privacy, analytics and insights to ensure we were relentlessly customer first.

Santa Clara, California, Us

Established a new competency for driving demand and digitally marketing and selling. Led the organization responsible for the integration of marketing and sales within a digital first strategy. Established Intel's first demand and lead generation engine, connection of marketing and sales, transformed customer and partner digital engagement and pioneered social sales. Won the prestigious Intel Quality Award.

Santa Clara, California, Us

Led the efforts to shift from product marketing of enterprise storage to marketing focused on influence & engagement of the end-user. Implemented modern marketing mix including social media, digital media, events to co-market with industry leading solution providers.

Santa Clara, California, Us

Senior leader of team responsible for enablement of global intel.com framework, user experience, search, and on-domain social media strategy. Implemented new publishing platform and reimagined intel.com experience. Established vision for next-generation digital experience. Member of industry Social Media Business Council and Intel Innovation Advocates

Santa Clara, California, Us

Spearheaded new initiatives in social media marketing & Enterprise 2.0. Responsible for the strategy, deployment & adoption of an integrated internal social collaboration framework along with the launch and management of Intel's first external social media community to engage enterprise customers.Industry recognized – member of 2.0 Adoption Council and speaker. Finalist for Enterprise 2.0 industry award.

Santa Clara, California, Us

Responsible for marketing strategies for business clients, networking, embedded & communication solutions that drove market segment share & revenue growth. Successfully integrated multi-channel marketing campaigns and events to grow designs and adoption of embedded, networking and communications infrastructure. Strategies contributed to revenue doubling and significant MSS increase in multiple segments.

Cambridge, Ma, Us

Strategic business consulting and sales of technology analysis; research that guided early web 1.0 and other technology decisions within the largest Canadian; New England enterprise clients. Generated 25% YOY consulting growth amongst the largest enterprise clients in Canada.

Irvine, Ca, Us

Responsible for managing the New England sales territory for enterprise accounts. Increased portfolio opportunities & revenue over 250%.

Irvine, Ca, Us

Corporate Account Executive, Corporate Accounts (Oct. 1993- Jan. 1997) N. Sioux City, SD• Acquired new business; managed $14 million portfolio. Increased portfolio over 321%

Masters Of Global Management, With Distinction

Bachelor Of Arts - Ba