Laurie Beth Nix, Eep Email & Phone Number

Atlanta, Ga, Us

As the Marketing Manager at the Association of Energy Engineers (AEE), I manage seven websites, leveraging my UX design certification to enhance the customer journey. In this role, I also drive growth in our organic social media presence and host our podcast, creating engaging content that resonates with our audience. My responsibilities extend to strategic planning and event support, ensuring smooth execution and impactful experiences. I assist in the creation content and collateral, ensuring consistency and quality across all platforms. Additionally, I manage our vendors and contractors, fostering strong relationships to support our organizational goals.

Atlanta, Ga, Us

- Expanded overall global network on social media at a rapid rate - 10,000 followers in 9 months on one channel- Created a multi-channel campaign for a hybrid event using paid social ads, Google Ads & Analytics and A/B testing that resulted in 7+ million impressions and a ~5% engagement rate. - Liaison to the Council on Women in Energy and Environmental Leadership (CWEEL) to create an integrated strategy for the division and its activities- Assisted in creation of a bi-yearly magazine with several written contributions- Updated microsites and landing pages using HTML/CSS on Drupal, Wordpress, and Shopify- Built relationships with members from all over the world to create content and tell their stories- Created a podcast from scratch to tell the stories of AEE's members

During my time at Doosan Industrial Vehicle America, I successfully developed a comprehensive marketing program for dealers, which significantly improved brand awareness. I played a key role in creating two national MLB commercials, contributing to their overall production and impact. My responsibilities also included assisting in the planning and execution of trade show events, ensuring they were well-organized and effective. I drove targeted messaging for parts promotions, boosting sales through strategic email campaigns. Additionally, I grew both organic and paid social media presence, enhancing brand visibility and engagement across multiple platforms.- Increased overall brand engagement and loyalty organically over 300%- Created all customer testimonials and dealer videos - ideation to completion- Fabricated a marketing specific monthly email to distribute marketing materials and assets to dealer network with an open and utilization rate over 50%- Educated and helped Dealer Network of over 90 dealers grow their marketing efforts- Created a successful mascot that has global recognition and was even pictured in a wedding as the "Ring Bearer"

-Social Media Marketing-Visuals of Store-Sales

Atlanta, Ga, Us

At MARR Addiction Treatment Center, I spearheaded the creation of the organization's first newsletter, establishing a vital communication channel with stakeholders. I developed compelling content for both paid and organic social media, effectively raising awareness and engagement. One of my notable achievements was executing a successful fundraising campaign, which generated crucial funds to support clients in need of treatment. Additionally, I managed all print collateral and messaging, ensuring consistent and impactful communication across all platforms.-Using research from employee surveys, I assisted in the construction of the Employee Orientation program to increase brand awareness.-Increased Facebook followers from 720 to 8,800 likes in just one year with 1,000 - 3,000 shares per article.-Created a content strategy that increased admissions ~30% during the year and raised overall awareness of addiction.-Assisted in creating a webinar series for family members to stay on recovery track that reduced their codependency towards the addicted loved one.-Designed a unique experience for 27 articles through carefully choosing topics, artwork, and videos, resulting in a ~300% increase in conversions to the website.

Framingham, Ma, Us

At Home Goods, my goal was to engage with customers to better their experience in the store. While working at the registers, I ensured that my team greeted every customer, offered the TJX Rewards Credit Card, and swiftly moved customers through the line. I worked on increasing our TJX Rewards Credit Card members. I also helped with merchandise coordinating.

Perry, Georgia, Us

At the Houston County Board of Education, my responsibilities included, but were not limited to, updating information and creating innovative brochures and flyers promoting schools and the district, assisting at maintaining internal and external print and web publications, file organization and management, researching and organizing information for new projects, and participating in activities and events related to staff, volunteers, and community outreach. The community outreach was my main focus, because customer service is important in any field I work in.

Soulshine Communications offered me the opportunity to work on cultivating my skills as a publicist. I assisted with market research, assisted on nurturing client and media contact relations, and created marketing materials to promote clients through press releases and advertisements.

Chicago, Illinois, Us

At McDonald's, I was able to work my way up the food chain from Crew Member to Department Manager. Kitchen Department was my first opportunity. I managed all inventory and implemented plans to reduce food cost. Once I mastered the department, I moved over to the Guest Relations Department. Here, I focused on all corporate and local marketing efforts and materials, and managed and addressed customer complaints. The last department I managed was the People Department. In this department, I oversaw hiring and scheduling all crew members, coordinated new crew member orientations, and supervised training of all employees in the store.

Bachelor Of Arts (B.A.), Multi/Interdisciplinary Studies Concentration New Media And Communications

High School, Dual Seal In Career Tech And College Prep

Certificate Of Ux Design