Laurie Bignal Email & Phone Number

Los Angeles, Ca, Us

Clients include: Subaru, AT&T, Paramount+, Tire Pros, Evolution Fresh, Formica Laminate, Covered California, Amazing Grass, and Airalo.

Los Angeles, California, United States

Denver, Colorado, United States

Clients included: Walmart+ InHome, Walmart Local Marketplace, MOD Pizza, Feed, EYM (Denny's, Panera Bread, KFC, & Pizza Hut), Sunmed, and Planet Fitness.

Denver, Colorado, United States

New York, New York, United States

• Built and managed an automated dropship marketplace through Shopify, researched and defined sustainability standards in the fashion industry, created a brand presentation and distribution plan, and performed cold reach outs via email and social securing 10+ brands for the site.• Performed market research on sustainable brands and built a database of 900+ eco-conscious brands in different sectors including clothing, jewelry, handbags, swim, shoes, home and unmentionables. • Sourced influencers and managed outreach, content and copy approval, and live content calendar as well as ran paid social on Instagram and Facebook to drive traffic to the site.• Create optimized marketing content and relevant copy for Instagram, Facebook, Tiktok and email to engage customers and drive sales. • Merchandise the site to highlight key items, create seamless navigation for optimal user experience, and integrate SEO best practices for increased visibility in search engines.

Indianapolis, Indiana, United States

• Managed client relationships, inventory, and sales for Tag Heuer, Tissot, Shinola, Mont Blanc, NOMOS, ORIS, and Michelle.• Analyzed sales KPIs, placed PO’s to fuel opportunity, and worked with marketing team to drive sales for top sellers and new product launches leading to a sales growth of over 20% from the previous year.• Created and managed all digital product listings to advance online business and total revenue.• Organized and coordinated logistics for stock orders, special orders, customer repairs, and memo pieces.

Seattle, Washington, United States

• Achieved margin increase by analyzing inventory levels and minimizing markdown liability through SKU reduction and shifting open-to-buy dollars.• Provided constant influx of new merchandise by placing orders and initiating item set-up for all channels.• Tracked open-to-buy dollars, inventory levels, and breadth & depth of assortment through Excel data charts for all written receipts.

Seattle, Washington, United States

• Managed the Flagship Jewelry department to successfully run a multi-million dollar sales floor during Holiday.

Seattle, Washington

• Spearheaded an initiative to identify gaps in the assortment by analyzing competitors' inventory and in-house sales data leading to a new subclass (huggies) and an increase in department sales by 15%.• Merchandised product online with style recommendations leading to an increased average order value. • Researched market trends, buy patterns & consumer demographics to efficiently buy & allocate.

Indianapolis, In

• Shared key product features with customers to achieve daily individual sales goals.• Styled customers with head to toe outfit providing attentive customer service for a wonderful in-store experience.• Assisted team members by pulling inventory, completing the sale, or gift wrapping to achieve maximum efficiency.

• Planned trunk shows and details ranging from invitations to merchandising eye-catching displays.• Styled clients taking into account personal taste and current trends to instill confidence and satisfaction.• Networked with old and new contacts maximizing trunk show count and number of orders.

214 W 39Th Street, New York, Ny 10018

• Met with buyers to showcase new designs for the upcoming season and secure future orders.• Created Excel spreadsheets for each order from buyers for optimal organization.• Curated a mood board to present to buyers showcasing future product line and inspiration.

Bachelor Of Science (B.S.), Apparel Merchandising With A Minor In Business

Activities and Societies: Retail Studies Organization, Indiana University Little 500 Rider, Delta Gamma SororityAs a member of Retail.

Apparel Merchandising