Laurie Caldwell Email and Phone Number
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Laurie Caldwell is a Fractional Marketing Executive | Experienced E-commerce and Digital Marketing Professional | Driving Online Sales Growth and Customer Satisfaction at Boundless. She possess expertise in product management, direct marketing, marketing strategy, online marketing, marketing management and 20 more skills. Colleagues describe her as "There are very few marketers that have cracked the code in unlocking behavioral data to fuel truly advanced marketing strategies. Laurie is at the top of a very small list of marketers who not only fully understands what the practice looks like - but has refined behavioral marketing - adding her own unique twist to programs and unlocking new opportunities. It was a pleasure to work with her and the entire eBags team." and "Laurie was an amazing asset to our Small Business Marketing team at CareerBuilder. She's an innovative thinker, great project manager, and is extremely skilled at developing trackable, measurable marketing campaigns. She was a pleasure to work with at both online and offline marketing projects."
Boundless
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Co-Founder & Fractional Digital Marketing ConsultantBoundless Aug 2024 - Present
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Digital Marketing ConsultantOnda Aug 2023 - PresentSalt Lake City, Utah, Us• Develop tailored CRM strategies for e-commerce brands, driving engagement, retention, and revenue growth.• Collaborate with clients to understand business needs and choose the optimal CRM tools to implement their strategy and high-performing automated workflows.• Conduct routine performance analysis and ongoing A/B testing to refine strategies for maximum ROI continually. -
Marketing ConsultantVail Resorts Nov 2024 - PresentBroomfield, Co, Us -
Senior Director: Marketing - CrmVail Resorts Apr 2024 - Nov 2024Broomfield, Co, UsResponsible for driving growth across direct marketing channels, including Email, SMS, Push Mobile Marketing, and Direct Mail. I led strategies to enhance guest engagement, improve segmentation, and expand into emerging channels like mobile app marketing for all of Vails 42 owned ski resorts.Key Highlights:- Developed data-driven strategies to optimize guest communication pre, during, and post-trip delivering personalized guest interactions and measurable growth while contributing to Vail Resorts' mission of creating an Experience of a Lifetime.- Built and mentored a high-performing CRM team of 9 individuals - Streamlined tools and processes for scalable CRM solutions.- Implemented best practices in deliverability, frequency management, and consumer privacy.
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Senior Director Of MarketingGardyn Sep 2022 - Apr 2024Bethesda, Maryland, UsLed a team of 10, driving 10X YoY growth with effective customer acquisition and retention strategies. My role blended leadership, data-driven marketing, and innovation to enhance the online customer journey in an accelerated start-up growth phase.Key Achievements:- Boosted paid social campaigns by +250% MoM, increasing ROI- Scaled email marketing, achieving +200% net subscriber growth MoM- Reduced CPAs by 40% through transitioning the influencer program in-house- Increased Amazon sales by 150% MoM with targeted strategies- Improved membership retention to 80% by optimizing user experience- Led successful go-to-market strategies for new product launches- Drove 40% of eCommerce sales through organic content marketing- Enhanced website conversion rates by +50% and AOV by +30%- Directed creative strategy for brand-first content -
Director Of EcommerceGardyn Oct 2020 - Sep 2022Bethesda, Maryland, Us
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Digital Marketing ConsultantHanna Andersson Aug 2019 - Oct 2020Portland, Or, Us• Led the technical implementation of migrating Hanna Andersson's Email Service Provider to Emarsys, including data migration and template redesign.• Developed and executed a detailed project plan to ensure a seamless transition and optimized workflows post-migration.• Enhanced deliverability and engagement rates by implementing best practices and optimizing workflows. -
Director Of MarketingEbags Oct 2016 - Oct 2020Greenwood Village, Co, UsManaged a team of two, overseeing email marketing and affiliate programs, generating 30% of annual company revenue.Key Achievements:- Increased email marketing revenue by 30%+ YoY- Expanded automated email program from 21 to 145 emails, boosting revenue by 68%- Executed a promotional calendar with 500+ ad hoc emails annually- Grew email program's net subscribers by 26%+ YoY- Enhanced affiliate marketing program revenue by 24%- Managed a rewards program, growing active members by 2.4 million- Launched a referral program, generating $150K+ in revenue annually- Acted as marketing liaison for tech projects, collaborating with developers. -
Senior Marketing ManagerEbags May 2013 - Oct 2016Greenwood Village, Co, Us
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Online Marketing ManagerWebroot May 2012 - May 2013Broomfield, Co, UsManaged customer retention and life cycle on a team of three, responsible for $35 million in revenue per year. Also, built out marketing programs to drive upgrades and renewals to retain customers and increase customer loyalty.- Managed the implementation and development of A/B and MTV retention testing plans through multiple customer touch points to continually optimize the conversion and upsell funnels.- Utilized SQL database to segment customers and to drive actionable marketing campaigns.- Managed testing plan of over 40 daily triggered emails to continually optimize performance.- Developed creative content for the website and emails to promote customer engagement. -
Senior Product Marketing ManagerLakeshore Interactive For Couponcabin Jun 2011 - May 2012UsManaged product life cycle from inception to completion, establishing business requirements and parameters. Supervise product completion, while maintaining enhancements and reporting success measures. Products managed include website sign-in, rewards program, mobile app, tablet app and mobile optimized website. -
Enterprise Marketing ManagerCareerbuilder.Com Apr 2010 - Jun 2011Chicago, Illinois, UsManaged marketing efforts for 80 field reps and 100 inside sales reps focusing on Fortune 500 clients. Positioned sales executives as “thought leaders” in their respective markets. Managed CareerBuilder’s B2B advertising strategy, while featuring 45 client interviews per year in Fortune and Golf magazines. Presented the ROI of marketing initiatives to executive team. -
Small Business Marketing ManagerCareerbuilder.Com Feb 2007 - Apr 2010Chicago, Illinois, UsManaged marketing to support a sales force of over 800 sales reps and managers, five different sales units, focusing on companies with employee sizes ranging from 1-1000. Created and executed campaigns consisting of direct mail and email with ROI’s averaging 750%. Effectively analyzed and communicated results of campaigns to top management and tied back into marketing and sales revenue goals.Performed strategic data analysis to determine where marketing should allocate its budget for small business clients. Key communicator between marketing and sales management. Worked closely with sales management to align sales and marketing initiatives.
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Marketing And Sales SupportCareerbuilder.Com Aug 2006 - Jan 2007Chicago, Illinois, UsOffice management for the regional sales offices and sales support for needs of office sales directors. Completed a detail analysis of prospective customers and implemented a marketing plan resulting in incremental sales of over $100,000. Facilitated the process for initial contact with job candidates, coordination of interviews, lead generation, and blue printing, while coordinating customer focused marketing campaigns.
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Account ExecutiveCareerbuilder.Com Jan 2006 - Aug 2006Chicago, Illinois, UsDeveloped and maintained customer relationships, selling CareerBuilder products, and advertising in the “Los Angeles Times” and on CareerBuilder.com. Responsible for growing client base, including prospecting, qualifying, and solidifying relationships. Duties also included overcoming objections, closing new accounts, and maintaining existing accounts.
Laurie Caldwell Skills
Laurie Caldwell Education Details
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Depaul Driehaus College Of BusinessEntrepreneurship -
University Of DaytonMarketing
Frequently Asked Questions about Laurie Caldwell
What company does Laurie Caldwell work for?
Laurie Caldwell works for Boundless
What is Laurie Caldwell's role at the current company?
Laurie Caldwell's current role is Fractional Marketing Executive | Experienced E-commerce and Digital Marketing Professional | Driving Online Sales Growth and Customer Satisfaction.
What is Laurie Caldwell's email address?
Laurie Caldwell's email address is la****@****hoo.com
What is Laurie Caldwell's direct phone number?
Laurie Caldwell's direct phone number is +130369*****
What schools did Laurie Caldwell attend?
Laurie Caldwell attended Depaul Driehaus College Of Business, University Of Dayton.
What are some of Laurie Caldwell's interests?
Laurie Caldwell has interest in Kids, Cooking, Exercise, Medicine, Investing, Outdoors, Sweepstakes, Home Improvement, Electronics, Reading.
What skills is Laurie Caldwell known for?
Laurie Caldwell has skills like Product Management, Direct Marketing, Marketing Strategy, Online Marketing, Marketing Management, Marketing Communications, Product Development, Online Advertising, Crm, Lead Generation, Selling, Product Marketing.
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