Laurie Curtis Email and Phone Number
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As a Senior Brand Marketing Executive, I steer multibillion-dollar global iconic restaurant brands (CDRs, FCRs and QSRs) and launch independent start-ups, leading initiatives that start and grow brands at scale and propel sales.Known as a customer-driven innovator, I leverage significant business acumen and matrixed management capabilities across disciplines including brand and field marketing, media, insights, communications, R&D and operations.With enterprise-wide responsibility for communications and marketing strategies, I have consistently achieved same store sales (SSS), while developing global brand positioning across multiple channels.Dedicated to enhancing the customer journey, I craft comprehensive and innovative guest experiences, aligning franchise leaders behind key business objectives while increasing consumer satisfaction and engagement.As a collaborative leader, I am a trusted, motivating team mentor, and champion of diversity. I have a reputation for uncompromising ethics and high-standards, delivering product innovation and company growth.I am honored to be recognized as one of the 2024 "industry's most influential marketers" by Nation's Restaurant News Power List.
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Senior Vice President, MarketingShipley Do-Nuts Sep 2024 - PresentHouston, Texas, Us
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Chief Marketing OfficerWalk-On'S Sports Bistreaux Dec 2023 - Jun 2024Baton Rouge, Louisiana, UsResponsible for all aspects of marketing, culinary, and communications to set brand foundation and build fundamentals for an emerging family-friendly sports restaurant. $350M+ company with over 80 locations. Implemented data driven processes, growth calendar, digital and social strategy, core menu and beverage innovation strategy, PR/communications/crisis playbook and field marketing/NRO approach. Report to CEO, managing four direct reports (SVP, two VPs & Sr. Dir.), team of 15, and multiple agency partners (PR and social media strategy; digital media; creative). -
Vice President (Vp), Communications & Brand IntegrationDenny'S 2023 - 2023Spartanburg, Sc, UsEnterprise-wide responsibility for communications strategy, encompassing 1,600 Denny’s locations. Led external and internal communications and crisis management, including animal welfare policy development. Reported to President and served on Denny’s Leadership Team, with additional responsibility for Field Marketing and Business Strategy for Denny’s brand. Managed team of 16 and PR agency. -
Vice President (Vp), Marketing & Menu InnovationDenny'S 2015 - 2023Spartanburg, Sc, UsServed on Denny’s Marketing Leadership Team and led diverse team of professionals (upwards of 26) in brand marketing, field marketing, PR/communications, product insights, product development, and international marketing/product development. Accountable for driving brand strategy and core menu vision and delivering a profitable, traffic-driving marketing calendar for a $3B brand. Reported to EVP, Chief Brand Officer.
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President & Chief Concept OfficerCedars Woodfire Grill 2009 - 2015Plano, Tx, UsCo-founder, President & Chief Concept Officer of Cedars Woodfire Grill, an award winning, healthy fast-casual concept opened in January of 2011. Grew to 3 units in 3 years, with AUV of over $1.2 million and reaching profitability in the first location within the first year of business. Led all aspects of development of the concept, from menu and service platform to branding that is integrated through every touch point of the guest experience. Developed processes, systems and restaurant level tools required for successful and consistent operations. Responsible for all aspects of the company, including branding, traditional and digital marketing, operations, menu innovation & engineering, pricing strategy, financial projections, restaurant P&L, cash flow management, sourcing, accounting, IT, HR and government compliance. -
Founder, The Curtis GroupEbby Halliday, Realtors 2007 - 2009Dallas, Tx, Us -
Vice President, MarketingCarlson Restaurants Worldwide 2005 - 2007Dallas, Texas, UsLed all marketing related activities for over 560 TGI Friday’s Restaurants in the US representing $2+ billion in system wide sales. Reported to the CMO of Carlson Restaurants and the President of Friday’s USA. Developed and managed company’s overall marketing and media strategy, marketing calendar, innovation and product pipeline, in-restaurant merchandising, agency teams and advertising with accountability for a budget of over $70 million. -
Worldwide Marketing Director, Pizza HutYum! Restaurants International 2002 - 2005UsOwnership of the brand strategy and global marketing initiatives for 4,700+ Pizza Hut restaurants in over 85 countries representing $3 billion in system-wide sales. Redefined the Pizza Hut core brand identity and coached markets in developing local positioning. Developed delivery business model. Directed creation of new menu and service platform for the casual dining channel. Led cross functional team to ensure proven product and promotion pipeline ready for implementation around the globe. Provided coaching and direction to marketing teams around the world to solve local barriers for growth. -
Director Of Market DevelopmentDomino'S Pizza 1999 - 2002Ann Arbor, Mi, UsAccountable for achieving company EBITDA goals for an area of almost $1 billion in annual gross sales, with direct responsibility for a $22 million media budget in a region with 1,500 stores, 82 DMAs and 550+ franchisees. Charged with hiring, development and mentoring of 11 marketing professionals in Dallas and Los Angeles offices. Directed 3 regional advertising agency teams. Led all aspects of field marketing including strategic planning, go to market strategy and execution, event calendar, media, promotions, sponsorships, and communication of national marketing plans. -
Marketing ManagerDomino'S Pizza 1995 - 1999Ann Arbor, Mi, Us
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Corporate Marketing ManagerDomino'S Pizza 1993 - 1995Ann Arbor, Mi, Us
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Sales RepresentativeKraft General Foods 1992 - 1993Greater Chicago Area, Il, Us
Laurie Curtis Skills
Laurie Curtis Education Details
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Texas A&M UniversityMarketing -
The University Of Texas At DallasMaster Of Business Administration - Mba
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University Of Minnesota - Carlson School Of ManagementExecutive Leadership Program
Frequently Asked Questions about Laurie Curtis
What company does Laurie Curtis work for?
Laurie Curtis works for Shipley Do-Nuts
What is Laurie Curtis's role at the current company?
Laurie Curtis's current role is Chief Marketing Officer | SVP | Global Marketing Executive.
What is Laurie Curtis's email address?
Laurie Curtis's email address is la****@****hoo.com
What is Laurie Curtis's direct phone number?
Laurie Curtis's direct phone number is +140762*****
What schools did Laurie Curtis attend?
Laurie Curtis attended Texas A&m University, The University Of Texas At Dallas, University Of Minnesota - Carlson School Of Management.
What are some of Laurie Curtis's interests?
Laurie Curtis has interest in Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Fishing, Home Decoration, Cooking.
What skills is Laurie Curtis known for?
Laurie Curtis has skills like Marketing, Marketing Strategy, Management, Strategic Planning, Leadership, Market Planning, Sales, Brand Development, Strategy, Advertising, Direct Marketing, Competitive Analysis.
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