Laurie Dama Email & Phone Number

Cincinnati, Ohio, United States

Guide CPG brands on the creation, execution, and analysis of digital sweepstakes and consumer rewards programs in the US and Canada.

Cincinnati, Ohio, United States

Cincinnati

Florence, Ky

Florence, Ky

• The primary resource to On-Site Personnel and Sales, and the primary point of contact to the Production Department at SGS. • Facilitated jobs in the execution phase of the Client's artwork and pre-press process for packaging production. • Entered information into MySGS to update project schedules and status reports. • Collaborated with production to adjust project plan and maintain targets. Foresight to consult with department supervisors and production teams to evaluate needs and discuss corrective actions for individual concerns.• Tracked and reported daily project plan updates to management.

Mason, Oh

• The primary point of contact for assigned Clients' print production jobs. • Collaborated with Client management and creative teams to assign resources and create project timelines. • Entered information into Aprimo software to update project schedules and status reports. • Worked closely with printing partners to quote, schedule, print, and deliver projects within agreed upon project timelines. • Collaborated with printing partners to properly detail execution and timeliness of project plans. • Monitored project progress and presented status to project teams to solve productivity issues. • Verified prices and computed totals to complete accurate invoices. • Finalized requisitions by creating purchase orders and submitting Client billing on a daily basis.

Cincinnati, Oh

• Foresight to lead and implement new project management system within Salesforce.• Wrote SOP for new project management system; trained creative team and sales to use new project management system.• Improved project efficiency by 40%.• Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives.• Revitalized all facets of client online presence to creatively engage consumers and drive sales.• Balanced organizational objectives against customer satisfaction and profit demand to create optimal pricing strategies.• Tracked and reviewed website metrics with Google Analytics and Pardot to monitor and measure marketing campaigns, spot trends and proactively adjust strategies.• Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Tri-State market to maximize outreach.• Leveraged industry trends and competitive analyses to improve customer relationship-building.• Designed, built and maintained company Word Press website.• Managed team of 6 interns and directed design, writing and production of blog content and social media marketing campaigns (Instagram, Facebook, Pinterest).

Cincinnati, Ohio Area

Assisted and encouraged customers in selecting and purchasing required products in a retail environment. Addressed customer’s needs. Advised and helped locate appropriate merchandise. Described product’s features/benefits.Answered/addressed customers’ questions – Provided information concerning sales promotions, Macy’s Star Rewards Program, merchandise Search and Send options. Maintained My Client Sales Records. Reviewed and maintained merchandise pricing and signage on sales floor.Arranged displays of merchandise in retail store. Trained new employees. Helped maintain and organize stock.

Greensboro/Winston-Salem, North Carolina Area

• Coordinated and directed communication of Client objectives and project timelines to internal stakeholders and external partners.• Wrote complex, detailed database project specifications for the internal production department.• Led weekly conference calls with internal stakeholders and Client.

Greensboro/Winston-Salem, North Carolina Area

• The primary point of contact for assigned Clients. • Managed timelines, budgets, and consumer databases for more than 20 GlaxoSmithKline Pharmaceutical (GSK) over-the-counter (OTC) brands. • Supervised team of six internal production team members while building strong partnerships with external vendors during the nine-month rebuild of Client database. • Improved project efficiency by 50% resulting in shorter project timelines and increased project revenue by 25%. • Presented clients and external agencies detailed information regarding GSK consumer database. • Coordinated and directed communication of client objectives, project timelines, and budget constraints to internal stakeholders and external partners. • Spearheaded project meetings with team members to discuss ongoing, planned and recently completed projects. • Maintained close connection with project personnel to quickly identify and resolve problems. • Brought projects in on-time and in accordance with budget and quality standards.

Greensboro, North Carolina Area

• Primary point of contact for assigned Clients.• Managed timelines, budgets, and consumer databases for more than 20 GlaxoSmithKline Pharmaceutical (GSK) over-the-counter (OTC) brands.• Supervised team of six internal production team members while building strong partnerships with external vendors during nine-month rebuild of Client database. • Improved project efficiency by 50% resulting in shorter project timelines and increased project revenue by 25%.• Presented clients and external agencies detailed information regarding GSK consumer database.• Coordinated and directed communication of client objectives, project timelines, and budget constraints to internal stakeholders and external partners.• Spearheaded project meetings with team members to discuss ongoing, planned and recently completed projects.• Maintained close connection with project personnel to quickly identify and resolve problems.• Brought projects in on-time and in accordance with budget and quality standards.

Greater Detroit Area

• Spearheaded direct marketing database projects for Chrysler, Dodge, and Jeep automotive brands. • Wrote complex and detailed database project plans for direct marketing campaigns. Ensured timely, clear, and concise communication of Client objectives to internal team members. • Determined appropriate timelines and then developed plans that would apply to project goals and objectives. • Spearheaded project meetings with team members to discuss ongoing, planned and recently completed projects. • Wrote recommendations for direct marketing initiatives to Latino markets.

Greater Minneapolis-St. Paul Area

• Built strong relationships between internal team and external vendors while creating and implementing new direct mail programs focused on automotive dealerships within the Twin Cities.• Increased average revenue per automotive direct mail project by 25% and secured a total revenue increase of $100K during the first year of program implementation. • Interacted with clients to gain an in-depth understanding of their direct marketing objectives and communicate those needs to internal team members and external partners. • Managed direct response mail campaigns from conception through back-end analysis. • Wrote complex and detailed database project specifications for the internal production department. • Wrote project scopes and presented project proposals to Clients.• Developed and managed project timelines and budgets in Noosh project software. • Defined project deliverables and monitored the status of tasks. Created and submitted billing at the conclusion of each project.

Master Of Arts, Advertising

Graduate Teaching Assistant

Bachelor Of Arts, Advertising