Laurie Cohen Email & Phone Number

Beverly, Massachusetts, Us

With a passion for sports and a commitment to innovation, design, and performance, we offer tools for sport achievements that inspire and enable athletic progress for world champions and everyday heroes. We embrace our Swedish heritage and embody many Scandinavian attributes including a commitment to corporate social responsibility, sustainability, and of course FIKA.I am dynamic, detailed and results focus self-starter that loves to contribute, and has a passion for process. The goal is to work smarter, not harder, through automation and streamlined processes. With organizational skills that are a force of nature, and knowing how to be gently persistent when timelines are involved; we get the job done. I have exceptional communication skills; written and verbal and enjoy helping my teammates, our sales force and customers succeed. On the front lines working with retailers, B2B customers and sales staff offering outstanding customer experience for everyone by offering solutions to problems and having the knowledge at hand to ensure positive outcomes and success Involved with every aspect of the business including sales, marketing, operations, and accounting streamlining process and communication directly impacting sales growth from single digits year one to 30% growth by year 5:o Improving order entry time from 15 minutes per order to 2 minutes implementing NuOrder and eliminating outdated legacy systems and manual entryo Increase order shipping velocity from average 100 per day to 400 simply by adding start and cancel dates to 940 transmissionso Cultivating relationships with new and existing accounts including but not limited to initial set up and compliance management by accounto Maintains existing customer records updating contracts and compliance as necessary and providing product information and set up as seasonal changes are introducedo Resolves customer issues and challenges at B2B and B2C levels

Beverly, Ma, Us

Through warm leads and cold calls, initiates business relationships with an array of clients and industriesSales Coach Specialist

Freelance ConsultingResume Writing, Cover Letter, Thank You LettersInterview PrepPresentationsStart Up Consulting: specializing in sales and operations process

Danvers, Ma, Us

Manufacturer, Distributor and Retailer for pet products geared to Groomers, Pet care Professionals, Consumers and National Retail Chains• Ensured that logistics/compliance was maintained and adhered to for all company teams to deliver an outstanding customer experience and to maintain retention beyond the first sale with a 90% retention rate Reduced chargebacks by 80% in first 12 months. Continued to hold chargebacks to a minimum by educating all teams to the account standards and documentation of procedures to reverse and/or prevent chargebacks  Reporting directly to the Vice President of Sales who assigned special projects that demanded creative thinking and problem solving to achieve results that improved productivity and profitabilityo Data Points for Sales Operations created improving item set up times by 75%o Pricing Conditions and Freight Costs accurately accounted for ensuring the GM% goal of 30% or better was maintained • Facilitated actions for product presentations working with development, creative, packaging, marketing and finance so that offers to trading partners (including Amazon, PetSmart, Petco, PetSense, Target) were comprehensive and cost effective for all parties and met account financial needs and timelines • Spearheaded regression testing and developed processes with SAP/CRM and implemented the new processes with the sales team increasing efficiency in order processing and shipping for a one day turn-around on in stock programs

Importer of tabletop and giftware specializing in glass and ceramics represented in over 4,500 specialty stores nationallyMoMo Panache purchased by Creative Gifts International April 2009. Asked to stay on to build the MoMo Panache brand internationally• Managed national sales team of independent representatives (7-10 rep groups/100-200 sales reps)• Developed relationship with UK distributor increasing sales 200% in the first year• Directed and created PowerPoint sales presentations and oversaw catalog layouts• Presented new products and procedures at sales meetings for in-house and road reps• Sourced product, production and logistics to keep products at moderate prices for the customer base• Transitioned MoMo Panache brand internationally and into Creative Gifts International’s domestic market • Worked with accounting to develop and implement new MIS software (IBM DS 90) and trained sales team

Importer of tabletop and giftware specializing in glass and ceramics represented in over 1,500 specialty stores nationally• Increased sales $1.4M with top five accounts: TJMaxx and Marshalls, HomeGoods, Tuesday Morning, Ross Dress for Less Department Stores, Christmas Tree Shops • Developed private label programs with Retailers including: TJX Corporation, Stein Mart, Macy’s Department Stores, Bed Bath & Beyond and International Distributors• Ensured all FDA regulations were followed and maintained product safety• Negotiated and improved costs for product and parts resulting in increased Gross Margin with factories in China, Romania and Poland through phone, email and site visits to each factory • Improved customer service by introducing and implementing an intergraded software program (DS90 MIS) Decreased the mean cost of shipping from $3.34 to $1.53 per unit resulting in an 8% improvement to GM

Property Management Company with over 1,200 units in Texas and Massachusetts• Improved occupancy from 65% to 80%• Increased rent collections from 75% to 90% per month by evicting delinquent renters• Introduced integrated software for collections and record keeping allowing the property manager to see real time collections, delinquencies, track rental agreements for renewal all attributing to increased occupancy and rent collections

Home party lingerie company with nationally based sales associates• Wrote marketing material peaking the interest of producers in the company product and owner resulting in appearances on the Howard Stern Show, Boston PM, Mattie in the Morning • Sold off company’s excess 70,000 units of inventory at a 16% profit • Initiated information sharing between sales managers that raised revenues by 1-5% by region

Off price retailer with 110 stores nationally and over $600M in sales• Improved inventory turns from 14 weeks to 6 weeks by buying closer to need• Increased sales by 30% by introducing more brand names and designers into the inventory mix• Negotiated the department’s largest and most profitable closeout with Gitano Bodywear resulting in $1.5M in sales

Retail

Certification, Katherine Gibbs Entrée Program