Laurie Dephillips

Laurie Dephillips Email and Phone Number

Vice President @ Red Dot Branding + Marketing @ Red Dot Branding + Marketing
Laurie Dephillips's Location
Grimes, Iowa, United States, United States
Laurie Dephillips's Contact Details

Laurie Dephillips personal email

About Laurie Dephillips

As the Vice President at Red Dot Branding + Marketing, I lead a team of creative and analytical professionals who help clients achieve their marketing goals and grow their businesses. With over 17 years of experience in strategic marketing planning and execution, I have a proven track record of delivering successful programs and campaigns across various industries, such as agriculture, technology, manufacturing, automotive, and insurance.My passion lies in connecting the brand story to the audience with a data-driven marketing strategy. Using marketing automation and CRM tools, such as HubSpot, I create personalized and engaging customer experiences that drive conversion and loyalty. By measuring and optimizing multi-touch attribution, I ensure that every marketing channel and touchpoint contributes to the client's return on investment. I also serve as a City Council Member for the City of Grimes, where I apply my marketing and leadership skills to advance the interests and well-being of my community.

Laurie Dephillips's Current Company Details
Red Dot Branding + Marketing

Red Dot Branding + Marketing

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Vice President @ Red Dot Branding + Marketing
Laurie Dephillips Work Experience Details
  • Red Dot Branding + Marketing
    Vice President
    Red Dot Branding + Marketing May 2023 - Present
    West Des Moines, Iowa, United States
  • City Of Grimes
    City Council Member
    City Of Grimes Jan 2022 - Present
    Grimes, Iowa, United States
  • Clutch
    Director, Client Success
    Clutch Apr 2022 - May 2023
    Grimes, Iowa, United States
  • Akc Marketing
    Senior Strategic Account Manager
    Akc Marketing Oct 2018 - Apr 2022
    Johnston, Ia
    I work directly with our B2B agriculture clients to plan and execute strategic, omnichannel marketing plans. Our clients are the experts in their business, and we are the experts in the creative process. AKC Marketing capabilities include full-service marketing, digital, video and merchandise with the partnership of our sister companies, DWebware and REL Productions.Account Manager core functions:•Design data-driven strategic marketing plans based upon client goals, consumer trends, competitive analysis and budget guidelines•Execute marketing plans on time and within budget by leading a team of subject matter experts in content, PR, data, marketing automation, web development and video production•Build and foster client relationships to maintain and grow business•Ongoing marketing measurement analysis to review executed marketing plans with clients and drive strategic planning•New business development •Guide the growth of team members through leadership and mentoring
  • Ita Group, Inc.
    Senior Account Manager
    Ita Group, Inc. Sep 2017 - Sep 2018
    West Des Moines, Ia
  • Ita Group, Inc.
    Account Manager
    Ita Group, Inc. Jul 2010 - Aug 2017
    Denver, Co
    ITAGroup combines incentive programs, rewards and recognition, group travel and event management to engage employees, motivate channel partners and ignite customer devotion. And we rely on traditional business values like hard work, integrity and great client service to make sure our clients are successful. Account Management core functions:• Master of delivering on program scope within budget and on time and fostering long term client relationships that result in ongoing and new business• Lead the strategy, development, implementation and execution of client programs and projects and ensuring key performance indicators and objectives are met for multiple clients • Direct a multi-functional internal team of technology, marketing and communications, award fulfillment, customer service and measurement and analysis, supporting the client program(s) and maintaining consistency in meeting established timelines, quality control measures and workflow• Responsible for all account deliverables, focusing on business strategy, managing client relations, satisfaction and retention, and identifying cross sell and new business opportunities• Provide accurate and complete statement of work contracts and keep projects within contracted scope • Prepare and present complete measurement and analysis of programs benchmarked against client goals and using the data for new strategy proposal
  • Dsmvibe
    Creator/Writer
    Dsmvibe Jan 2011 - May 2013
    Des Moines, Ia
    DSMVibe was an online platform showcasing local music and musicians in the Des Moines area. The platform included artist interviews, album and show reviews, festival coverage and live music calendars. Core Functions:• Creator of an online platform to showcase local musicians and grow the Des Moines music scene• Created content for blog posts reviewing local and regional bands, reviewing album submissions, interviewing band members and reviewing concerts and festivals• Worked with professional photographers on media coverage at live concerts and festivals• Kept all social media outlets for the website current with relevant information and engaged with followers to grow audience• Coordinated and implemented social media marketing campaigns for local artists
  • Marsh
    Marketing Specialist
    Marsh Mar 2007 - Jun 2010
    Urbandale, Ia
    Marsh, a global leader in insurance broking and risk management, teams with its clients to define, design, and deliver innovative industry-specific solutions that help them protect their future and thrive. Marketing Specialist core functions: • Project manager of marketing campaigns for association-based insurance offers such as the PGA of America and the NEA• Worked with internal and external resources to ensure assigned projects were completed within scope, on-time and within budget which included coordination of art files, quality control of accurate print specs, curator of website content and adherence to all branding guidelines, and proofreading and editing content• Tested marketing components against control pieces to increase engagement on direct mail campaigns, print campaigns, trade show collateral and online campaigns which resulted in several award-winning marketing campaigns through the American Marketing Association and local advertising awards• Evaluated delivery channels and provided strategy regarding the optimal mix of marketing components that often included both print and digital• Created and presented strategy and creative briefs to clients as well as regular business reviews to show measurement and analysis against set benchmarks and key performance indicators• Worked with designers on new and innovative marketing strategies to increase performance of campaigns and engagement
  • Perry Community School District
    High School Teacher
    Perry Community School District Jul 2006 - May 2007
    Perry, Ia
    Perry High School's mission is to develop knowledgeable, skilled and productive citizens of character. English teacher core functions:• Developed and executed lesson plans in grammar and literature• Managed student grades and tracked trends and improvements• Collaborated with teachers and administrators on new strategies and lesson planning• Assisted students in an advisor/advisee setting on current and future goals• Worked with parents/guardians on improving student academic success• Assisted students in improving grades in other subjects• Continued education with various university classes and training seminars through Drake University

Laurie Dephillips Skills

Writing Proofing Project Managment Client Relations Account Management Networking Social Media Marketing Communications Social Media Marketing Email Marketing Marketing Strategy Marketing Integrated Marketing Advertising Event Planning Event Management Public Relations Online Advertising Copywriting Direct Marketing Sales Online Marketing Blogging Crm Budgets Management Creative Direction Market Planning Editing Digital Marketing Project Management Customer Relationship Management Leadership

Laurie Dephillips Education Details

Frequently Asked Questions about Laurie Dephillips

What company does Laurie Dephillips work for?

Laurie Dephillips works for Red Dot Branding + Marketing

What is Laurie Dephillips's role at the current company?

Laurie Dephillips's current role is Vice President @ Red Dot Branding + Marketing.

What is Laurie Dephillips's email address?

Laurie Dephillips's email address is la****@****ing.com

What schools did Laurie Dephillips attend?

Laurie Dephillips attended Iowa State University, University Of Wales, Swansea.

What are some of Laurie Dephillips's interests?

Laurie Dephillips has interest in Rewards And Recongnition, Technology, Social Media, Networking, Blogging, Skiing, Education, Environment, Biking, Camping.

What skills is Laurie Dephillips known for?

Laurie Dephillips has skills like Writing, Proofing, Project Managment, Client Relations, Account Management, Networking, Social Media, Marketing Communications, Social Media Marketing, Email Marketing, Marketing Strategy, Marketing.

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