Laurie Fayard Email & Phone Number

La Murette, Auvergne-Rhône-Alpes, France

Complete overhaul of the website in five languages: project management, content creation, UX/UI optimisation, and SEO.Development and implementation of an inbound marketing strategy: persona definition, creation of blog articles, white papers, and case studies.Deployment of a marketing automation strategy.Optimisation of the SEO/SEA strategy.Management of a social media manager.Key results: increase of +180% in website sessions and regular generation of 20 qualified leads per month via the website.

Vienne, Auvergne-Rhône-Alpes, France

Creation and building up of the marketing and communication department for both sport and professional markets.MAIN PROJECTS:PRODUCT DEVELOPMENT STRATEGY :Definition & implementation of a product development processDefinition of 3 years plan product development Definition & implementation of launching plan (B2B & B2C, on & off line)Managing product development with R&D teams and external developers/designers.BRAND STRATEGY:Definition of brand’s strategy, platform and identity in line with new business and image targets.Redefinition of partnerships, ambassadors and influencers strategy.Management of social media managerCreation of tools and process to share brand content with key partners

Saint-Jean-De-Moirans, Auvergne-Rhône-Alpes, France

Define, build and follow up of transversal communication projects for the Groupe Rossignol (major Group of brands of the outdoor market):- Define objectives & priorities- Build communication tools and activation plans- Coordination and animation of the project members (internal and external, local and international).MAIN PROJECTS :- RESPECT PROGRAM (Corporate social responsibility program): Definition of the strategy and KPIs, creation of the story telling of the program, definition and activation of the communication plan, development of strategical partnerships.- TRADE MARKETING MANAGEMENT FOR INTERNATIONAL KEY ACCOUNTS: imagine, develop and deliver key assets and programs for Rossignol’s biggest international key Accounts (Intersport, SKISET,...).- PARTNERSHIP MANAGEMENT (Ubisoft partnership worth 200k€ for ex.): Identify strategical partners for specific target groups, define, build and follow up all the aspects of the partnership (legal, economical, asset creation, launching and activation plan...) - DIGITALIZATION OF GO TO MARKET TOOLS: creation of a digital showroom to showcase all of the winter sport equipment ranges

Grenoble Area, France

New role creation | Reporting to the international sales director Business and/or product innovation that could present a growth opportunity for the Rossignol group:- Creation of the business plan & P&L creation- Analysis and definition of the market's needs- Coordination and animation of the project members (internal and external)- Launching and follow up of each projectMAIN PROJECTS :- RETAIL: Launch and follow up of the winter sports international retail projects: definition and implementation of new business models (concessions, shop in shop, ...) and merchandising (shop in shop, Rossignol boutiques)- CEA (French lab, key player in research, development and innovation): test and develop the most promising business models that could be built around the breakthrough innovation the CEA was proposing. - LONG TERM RENTAL OFFER: definition and implementation of a long term rental offer on the Time cycles website with My Pangée (French start up)- PIQ: managing the partership with the French start up, cobranding on a tracker monitoring skiers' performance- CHINA: definition of a transversal offer adapted to the growing Chinese outdoor market

Grenoble Area, France

Rossignol & Dynastar women skis:COLLECTION DEVELOPMENT:- Development and follow up of the international ranges - Management of all the people involved with product development: R&D, graphic designers, design agencies, product designers, factories, suppliers....- Forecasting analysis of the market & analysis of consumers’ needs (B2B & B2C)- Qualitative and quantitative analysis of current collections- Definition of international launchesCREATION OF ASSOCIATED INTERNATIONAL COMMUNICATION PROGRAMS:- Coordination of the creation of both brands’ women’s brand platform and strategy developed by communication agencies: brief, follow up and implementation.- Coordination of the women’s program: product strategy in between the different product lines (skis, ski boots, textile)- Creation and implementation of the communication strategy (sell in and sell out communication tools, launching events...) in close relation with the communication and commercial teams.

Women, Junior and Rental skis & women’s technical equipment (helmets, goggles, poles)- Development and follow up of the ranges- Management of all the people involved with product development: R&D, graphic designers, design agencies, product designers, factories, suppliers....- Forecasting analysis of the market & analysis of consumers’ needs (B2B & B2C)- Qualitative and quantitative analysis of current collections