Laurie Girardi Email & Phone Number

Hockessin, De, Us

Wilmington, Delaware, United States

Cross-organizational role within United Way of Delaware and Delaware 211, reporting to the President and CEO. Partner with CEO and COO to develop strategic vision, plan and execution roadmap. Additionally, lead the Outcomes and Impact, Grants Management, and PK-20 Education Teams. Responsible for creating, leading and continuously improving UWDE and DE211’s strategy, data, and performance management routines, tools and outcomes to implement the vision, strategic plan, and develop the organizational culture. Lead quantitative and qualitative data gathering, indicator monitoring and analysis, and story-telling to ensure connectivity, integration and alignment across platforms, programs, investments, and stakeholders. Lead Grants Management including all grant writing, RFP responses, compliance and reporting. Oversee community investments and grant making process including RFPs, compliance and reporting. Lead education initiatives across two focus areas: Reading on Grade Level and College & Career Success, including workforce development and financial literacy.Additionally, lead project management across several initiatives including:- Equity Counts Data Center in partnership with Delaware Department of Health and Social Services- Equity-Centered Workforce Development Study in partnership with Delaware Racial Justice Collaborative - DE cohort for Philadelphia Federal Reserve "Reinventing Our Communities" ROC 2022 Cohort Program: Racial Equity and Workforce Development- UWDE GUIDES initiative. Developed program and secured funding for landscape analysis tied to OST programming and GUIDES pilot in 4 middle schools, in partnership with Delaware Department of Education. - Delaware 211 Out of School Time programming interactive website- Success for Our Seniors (SOS) in partnership with Delaware Workforce Development Board, Capital School District, Kent/Sussex Leadership Alliance and many community partners. Developed and currently piloting.

Wilmington, Delaware

A consulting firm with a modern, strategic approach serving direct-to-consumer companies, start-up ventures and corporate teams implementing cultural shifts/ field turnarounds. Provides strategic or interim executive sales, operations and marketing leadership, sales force development expertise, consulting and business coaching, keynote speaking, facilitation and delivery of training meetings/workshops, cohesive technology implementation, and the development of sales/training/marketing campaigns and initiatives utilizing an integration of print, virtual & live media. Laurie’s approach is grounded in core business principles, yet her classic style is matched with a savvy understanding of today’s marketplace and the challenges organizations face as they determine how to keep up with ever-changing technology and continue to maintain the personalized, relationship-based approach that leads to sustainable direct-to-consumer success. Laurie also shares her technology infusion expertise with educators implementing technology in their classrooms to create greater effectiveness in communication, instruction and classroom management. _____________________________Long-term relationships include serving as acting COO, Chief Field Development Officer and Vice President of Sales for companies of various sizes and stages of growth. Developed and executed the sales, marketing, operations and technology strategies.Led the creation of all marketing, recruiting and advertising collateral. Developed sales strategy, process and training including extensive training program and virtual training suite. Have recruited and provided on-going training and support for a pre-launch sales force. Managed call center support, team of programmers, distribution center and design team. Developed fulfillment and distribution plan from shopping cart experience through delivery to customer.

Directselling.me™ brought consumers, consultants, experts, direct selling companies and event organizers together in one place to connect, collaborate, learn and grow.

Served as business partner to Sue Rusch. Sue Rusch & Associates was a consulting firm with significant expertise in sales strategy, brand philosophical alignment, sales force development, and field training working specifically with DSA-affiliated direct-to-consumer companies, independent field consultants and leaders.Provided strategic or interim executive leadership, comprehensive analysis and planning, executive consulting and business coaching, facilitation and delivery of training meetings/workshops, keynote speeches and the development of sales/marketing campaigns and initiatives utilizing a variety of media. Facilitated institutional change or turnaround situations to create significant growth. Served as interim executive leader in times of transition. Served clients at all levels of size and development from start-ups to 400+ million in annual sales. Long-term client included role as embedded National Sales Director for a young venture in the home-party industry. Reversed negative trends (mid-year 2009) to significant positive growth in 2010/2011. 2010 results over 2009: Drove 71% growth in sales; Increased recruiting 72%; Leader promotions 700%. Led philosophical development and implementation of overarching growth-driven sales strategy leading to traction, growth and sustained momentum. Planned and executed all sales training, coaching, and sales force development programs. Supported the development of external and internal field marketing campaigns and collateral. Provided analysis of statistical data and KPIs to enhance program effectiveness and development of future programs as well as infuse business analysis in to field culture. Planned and delivered all National/Leadership Conference programs. Managed all field communication including weekly updates, monthly newsletters, field workstation and company messaging. Led analysis of compensation plan.Client went from tracking downward below $1M in 2008/09 to being on track for $20M in 2012/13.

A division of Crayola focused on bringing high-quality products to families via a direct-to-consumer party-plan distribution channel.2007 Circle of Excellence - #1 in Leader Development2007 Outstanding Achievers Circle in Sales, Recruiting and Leader Development#1 Recruiter 2005, #2 Recruiter 2006, Tied for #1 Recruiter 2007Developed a thriving business through selling, recruiting and leading the company's largest team of independent consultants. Personal team ranked #1 in sales company-wide. Corporate recruiting record holder. Recognized for leading others to reach beyond their potential resulting in promoting the most leaders each year. Selected to present a multitude of training workshops and conference presentations company-wide. Earned highest rank as Senior Director; only individual to attain and maintain rank in the history of the company.

Earned the Sallie Mae First Class Teacher Award for the state of Delaware. "Recognizing the Nation's fifty-three most outstanding educators during their first year of teaching."

Ba, Geography, Honors Program

Ma, Economics And Entrepreneurship For Educators, Economics, Education