Laurie Marshall Email and Phone Number

Designed, coordinated and delivered integrated project management (IPM) goals in support of strategic and tactical goals of Consumer Products business unit of Lonza Specialty Ingredients. Developed project charters, including cost, schedule, performance, deliverables and exclusions. Utilized Microsoft Project to develop and maintain project plans (Gantt Charts) for all innovation projects.• Served as Project Manager for Consumer Products and Value Chain projects, from discovery to commercialization, ensuring that projects were planned and delivered on schedule and within budget.• Developed and launched new front-end ideation platform for directed innovation (incub8), expanding and globalizing process for idea development and project initiation. Worked to install and customize software.• Created idea evaluation and scoring process and implemented throughout Consumer Products, standardizing project selection and prioritization process.• Worked with designated project leads, providing expert project planning and execution. Maintained responsibility for project audits, change control and reporting, ensuring full portfolio visibility to business management.• Built target product profiles for new product development, helping to guide research and create clear product value propositions. Completed project valuation assessments utilizing multiple market research industry analysis tools.• Maintained dashboard reporting and tracking of key performance indicators, providing accurate communication of portfolio value and health for management and stakeholders.• Collaborated with Marketing, R&D and Manufacturing, prioritizing individual projects and project clusters and identifying potential roadblocks and bottlenecks. Coordinated global resource requirements for longer-term projects and process improvements.• Improved speed to market by developing short- and long-term portfolio management strategies and identifying potential opportunities for joint development

Led business marketing efforts in $250M global segment of AkzoNobel Surface Chemistry. Coordinated product launches, created marketing strategies and developed sales tools and communications programs. Led innovation and new product development efforts in synthetic polymers, biopolymers, surfactants and specialty actives. LAURIE J. MARSHALL ljmarshall.1@gmail.com PAGE TWOAKZO NOBEL SURFACE CHEMISTRY (Continued)• Created and enhanced brand awareness by developing and executing global marketing plan and global communications plan for personal care business.• Completed competitive market share and penetration analysis within styling segment, furthering focus on product development efforts.• Managed new product development portfolio for personal care (Stage Gate process), effectively guiding R&D efforts. • Led cross-business-unit efforts to leverage technologies from other AkzoNobel businesses within personal care. Contributed in efforts to establish channel to market for selected cellulosic polymers from Functional Chemicals Group of AkzoNobel.• Developed and coordinated training efforts for sales force, distributors and key customers on applications initiatives and new product launches, enhancing product knowledge and increasing commercial success. • Established long-term strategy by completing technology “road map” for styling, skin care and surfactant platform.• Participated in Innovation Project Leadership Program, gaining advanced skills in innovation leadership, project management, commercial expertise, finance, intellectual property, inspiration and motivation. • Coordinated front end of Stage Gate process, managing idea screening and evaluation across personal care business.• Built business strategy and managed long-term development efforts by completing product line gap analysis and multi-generational product line planning exercises for key categories of hair fixatives, rheology modifiers, aesthetic enhancers and surfactants.

Managed execution of business operating plan within $55M North American segment of Air Products’ Specialty Chemicals unit. Led commercial efforts for specialty additives product platforms. Developed and coordinated training efforts for sales force, distributors and key customers.• Drove implementation of multiple product price increases with complete market acceptance, adding additional $3.5M to business revenue in 2008.• Served as business liaison to the North American distributor network, addressing concerns related to pricing, strategy, new product development and communications.• Tripled new product sales to $3M in 2008 by implementing multiple product launches, including Envirogem 360 and Carbowet alkoxylates. • Managed gated process for new product development, including product definition, performance, financial analysis, sales strategy and supply chain, strengthening pipeline and increasing business success.• Developed product literature, advertising materials, promotional programs, technical documentation, presentation materials and website content. Promoted brand awareness messaging and strengthened product positioning through marketing communications.

Coordinated marketing materials, promotional efforts and advertising programs for global business unit, including promotion of Carbopol® polymers and other key personal care brands. Developed literature, promotional materials, and advertising programs, and coordinated web content for personal care group. Updated and integrated marketing materials. Led distributor and sales training efforts for personal care product line.• Implemented launch of Fixate® polymers, the first entry into hair fixative resins. Gained approval at key multi-national accounts and coordinated sales efforts, promotional materials and industry training.• Led sales and marketing efforts for specialty silicones product line following acquisition. Completed portfolio rationalization and developed applications research program. Created sales tools and led training globally. Assessed intellectual property estate and developed ongoing strategy. • Created cross-functional team to address process development and manufacturing scale-up and integration of silicone business within the organization. Generated $500K in cost savings and improved plant utilization through shift of manufacturing from toll production to Lubrizol assets.• Led marketing communications and training efforts for acquired product lines of Scher Chemical, Inc. and personal care businesses of Lubrizol, creating updated and consistent branding.