Led a global team to create and implement multi-channel marketing campaigns for demand generation and lead nurture for prospects.Collaborated with cross-functional teams including sales, go-to-market, and product development to ensure alignment of growth marketing initiatives with overall business objectives.Analyzed market trends, customer behavior, and competitor activity to identify growth opportunities and developed targeted marketing campaigns.Managed and optimized digital… Show more Led a global team to create and implement multi-channel marketing campaigns for demand generation and lead nurture for prospects.Collaborated with cross-functional teams including sales, go-to-market, and product development to ensure alignment of growth marketing initiatives with overall business objectives.Analyzed market trends, customer behavior, and competitor activity to identify growth opportunities and developed targeted marketing campaigns.Managed and optimized digital marketing channels, including social media marketing ands email marketing.Created and implemented content marketing strategies to attract and engage target audiences, including blog posts, articles, videos, and infographics.Monitored and analyzed marketing campaign performance using data analytics tools and techniques to measure ROI and make data-driven decisions. Show less

Define and execute account-based marketing strategies to drive engagement for key enterprise Fortune 500 accounts. Assist sales grow their pipeline with market penetration strategies with fully integrated digital marketing activities.-Collaborate with sales leaders to develop and implement highly customized engagement campaigns for key accounts and their stakeholders.-Accountable for market research and competitive analysis to define the value proposition, targeting, positioning and… Show more Define and execute account-based marketing strategies to drive engagement for key enterprise Fortune 500 accounts. Assist sales grow their pipeline with market penetration strategies with fully integrated digital marketing activities.-Collaborate with sales leaders to develop and implement highly customized engagement campaigns for key accounts and their stakeholders.-Accountable for market research and competitive analysis to define the value proposition, targeting, positioning and go-to-market strategies for key accounts.-Develop global programs by industry and persona aligned with the buyer’s journey to drive engagement Show less

Supported the sales organization by developing and deploying tools, processes and lead generation programs to enable the team to capture market share in healthcare and financial services industries. Developed and managed a Sales and Marketing technology ecosystem (Salesforce, OpenAir, DocuSign, Pardot Marketing Automation and SAVO Sales Enablement). Implemented and managed an outbound call center to provide qualified leads to sales.Created and managed a PMO to ensure all… Show more Supported the sales organization by developing and deploying tools, processes and lead generation programs to enable the team to capture market share in healthcare and financial services industries. Developed and managed a Sales and Marketing technology ecosystem (Salesforce, OpenAir, DocuSign, Pardot Marketing Automation and SAVO Sales Enablement). Implemented and managed an outbound call center to provide qualified leads to sales.Created and managed a PMO to ensure all projects (marketing strategy, content, design, digital marketing, website development, Salesforce Marketing Cloud implementation) were delivered on time, on budget, high quality and satisfied clients. Show less

Led ongoing definition, design, development and execution of new software features and capabilities, which included processes, usability, and functionality. Provided leadership to the Client Services team with objective to deliver stellar service. The team owned end-to-end customer services; which included implementation, project/engagement management, coaching/training and help desk support. Provided sales support with prospect demonstrations, proposal documentation, RFPs and SOWs… Show more Led ongoing definition, design, development and execution of new software features and capabilities, which included processes, usability, and functionality. Provided leadership to the Client Services team with objective to deliver stellar service. The team owned end-to-end customer services; which included implementation, project/engagement management, coaching/training and help desk support. Provided sales support with prospect demonstrations, proposal documentation, RFPs and SOWs. Partner with Sales and Marketing on product positioning, pricing and promotion, and competitive strategy. Show less

Managed all interactive initiatives including corporate website, Business Partner Portal and Eloqua, a lead generation/marketing automation software.