Laurie Monteforte Email & Phone Number

Tannersville, Pa

• Develop and execute public relations strategies that earn clients media placements in national, regional, local, and niche industry news outlets. Past placements include Good Morning America, The New York Times, The Today Show, OprahMag, The Washington Post, The Wall Street Journal, People, Entrepreneur, Fox News, ABC News Live, USA Today, Yahoo, MSN, and many more. • Facilitate storytelling workshops and media training sessions for nonprofit organizations, government agencies, and social enterprises.

Pocono Mountains, Pennsylvania

• Earned media coverage in 23 consecutive months by creating and implementing a strategic public relations plan.• Quadrupled social media engagement.• Created and distributed digital marketing content for social media channels, newsletters and website.• Developed marketing strategies that increased revenue more than 60% in two years.• Implemented CRM system that increased revenue from repeat customers more than 25%.• Increased email newsletter click through rate by more than 50-percent by adjusting strategy and adding marketing automation.• Designed SEO optimized website with eCommerce functionality.• Organized, executed and planned events.• Created print marketing collateral and ad campaigns. • Represented business at community functions and government meetings.• Created blog posts and videos to support content marketing initiatives.• Developed, wrote and photographed recipes for blog.

Wilkes-Barre, Pennsylvania

• Managed photographers and editors in long form story production and documentary production.• Wrote and hosted award winning documentary titled "Coming Clean: True Stories of Prescription Drug Addiction." • Wrote and hosted award winning human trafficking documentary titled "What Happened to the Girl Next Door."• Organized red carpet documentary premier events with hundreds of guests.• Hosted community town hall forums on drug abuse and human trafficking with healthcare, government and business leaders.• Researched, wrote, produced and presented multiple daily news stories on tight deadlines in a high pressure environment.• Developed and maintained contacts and sources in the community to enterprise story ideas.• Uncovered rampant panhandling fraud in the Pocono Mountains.• Exposed a war hero impostor in an exclusive investigation.• Broke a story about a car detailing business allegedly involved in human trafficking.• Revealed an illegal bus operator running after the government ordered him to stop. • Posted daily stories on station website PAhomepage.com.• Maintained social media presence on Facebook and Twitter.• Served as fill-in anchor/producer.

Stroudsburg, Pennsylvania

• Gathered field reports for daily stories• Wrote, edited, and delivered newscasts

Shawnee-On-Delaware, Pennsylvania

• Developed strategic communications plan that integrated print and web marketing.• Developed format and content specifications for tri-annual Shawnee News newspaper with 30,000 circulation.• Completed all Shawnee News responsibilities including writing, graphic design, and photography.• Wrote news releases and responded to media inquiries.

Lehighton, Pennsylvania

• Shot, wrote, and edited news, sports, and feature stories.• Produced natural sound packages.