Laurie Morrison Email & Phone Number

Augusta, Georgia Area

• Market and deliver a powerful suite of local broadcast and digital marketing products and services that help local and regional business grow successfully.• Develop sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives tied to revenue growth.• Establish, maintain and grow relationships with advertisers and agencies.• Stay current on market trends and competitive landscape.• Use a consultative sales approach to develop strategic understanding of each client's business and marketing needs to provide customized solutions.• Meet and exceed performance targets for account activity and revenue generation.• Establish and nurture key relationships within the local business community.• Implement digital and broadcast strategies to consistently grow revenue and exceed revenue goals, including the creation and implementation of new broadcast programing, sponsorships, community initiatives and events.

• Developed annual school engagement plans with JA partner schools, including new and current partners, community organizations, and summer programs.• Developed and implemented an annual plan that outlined the overall volunteer needs.• Collaborated with JA Development team to ensure sponsorship requirements were delivered.• Executed effectively to ensure that JA was creating authentic and connected experiences for every volunteer across all programs.

• Networked with professionals in the local community and built relationships to establish resources and future job opportunities for clients.• Administered various career and personality assessments to clients to help determine career cluster and career interest matching.• Enabled smooth transition for clients by providing follow-up and ongoing support after job placement.

Ba, Public Relations & Advertising, Minor In Socal Work

Activities and Societies: ASU Cheerleader

Education record