Laurie Schulte Email & Phone Number

St Cloud, Minnesota, United States

- Oversees day-to-day operations of internal communications, evaluates requests and reviews final content.- Creates strategic communications plans that support key systemwide initiatives, long-term goals, sensitive/confidential decisions, and other projects- Provides hands-on communications management for complex projects while keeping in mind the implications of each issue and connecting it to the broader, organizational business strategy.- Supports Public Information Officer with internal messaging during crisis situations

St Cloud, Minnesota, United States

- Create captivating content – including videos, articles, graphics, interviews – to tell stories about our brand, services, patients and employees on our internal and external platforms- Build relationships with providers and senior executives to tell stories in a simple, consumable way that inspires action or generates pride in the organization- Develop communications plans and provide expertise on internal and external strategies for complicated, sensitive decisions and initiatives- Support crisis communications by writing press releases, leader/employee internal communications and media statements- Lead corporate communications support for CentraCare’s 700+ leaders, including communications support for our senior executive team- Manage CentraCare’s internal, digital communications platform collaborating with designers, photographers and the web team

St. Cloud, Minnesota Area

- Responsible for producing written communications that creatively convey Marco's brand - Assist with the development and evaluation of Marco's regional marketing strategy, media planning/buying and marketing plan execution

Bloomington, Mn

- Produced video and web stories for the city’s YouTube/cable channels, social media accounts and website- Developed compelling content by conducting interviews, shooting video and writing scripts- Built relationships with other agencies, including members of the business community, to diversify communications content and help companies promote their mission- Served as the “voice” for city communications creating a consistent brand across all platforms- Created presentations for regional conferences around the Twin Cities - Produced and hosted the city’s cable show, Bloomington Today, to highlight different services/departments- Improved the city’s social media platforms, including starting the city’s Instagram page

- Anchored weekend newscasts- Interviewed people, wrote packages and presented news stories on live TV- Reported on breaking news live in the field - Maintained contacts and cultivated relationships with community leaders- Wrote web scripts in AP style and updated social media sites

- Shot, edited and presented stories live working as a backpack journalist- Anchored 5 and 6 p.m. newscasts- Updated social media outlets and Web site with new content daily

-Managed and investigated selected stories from the viewer tip-line -Conducted various interviews as assigned-Logged interviews, wrote voice track and edited stories for reporter packages -Wrote original, local content for newscast and edited wire copy -Practiced NPPA style writing and studied NPPA style photography under award winning staff

-Followed reporters during live shots, breaking news and packages-Assisted in picking sound bites and connecting live truck to neighboring satellites-Interviewed people with photographers and practiced stand-ups-Wrote anchor readers, VOs, VO/SOTs, teases and online content-Researched stories, uploaded videos to the Web site, acquired good news judgment and made beat checks