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Awarded significant autonomy and senior level responsibility to lead and manage the brand and market development of T-Sugars, a new retail sugar brand, on non-domestic European and export markets including Egypt, USA, Singapore , etc..Developed and managed the marketing plan for each new T-Sugars market launch. Sourced sophisticated market insights to inform proposals and messaging.Built culturally sensitive relationships with partners/agencies across diverse markets. Recognized the need to tailor tone and style of marketing material to local markets. Handled and managed the day to day business delivery of the brand on each market – including trade marketing, social media strategy, liaising with agencies and 3rd party outreach.Developed a unique positioning for T-Sugars within a commodity sector on the retail market. Focused on providing consumers the support and educational tools needed to consume sugar in an healthier manner.Sole responsibility for Candico design and delivery of brand image and portfolio. Successfully led projects from initial developments articulating the brand vision to get colleagues, suppliers and partner organizations onboard. Managed the production of marketing materials and developed web presence.Identified, developed, and evaluated marketing strategy for Südzucker B2B, through deep knowledge of our objectives, market characteristics, cost and markup factors. Worked on creating brand differentiation, brand preference and highlighted unique selling points towards industrial customers.Successfully identified key stakeholders within Südzucker B2B to deliver relevant communication and marketing support.