Laurie Popp Email and Phone Number
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Laurie comes to the organization with over 30 years of knowledge and growth in the real estate industry. Her passion for helping people is demonstrated in her business and personal life. Laurie is an advocate for people with disabilities and participates in Special Olympics, all while continuing to provide companies with information/training on how to optimize growth within. Laurie brings her 30 years as a real estate agent, Director of Agent Development, and Sr. Director of Affiliate Engagement, working with brokers around the nation, providing opportunities for affordable growth and retention.As a former executive Vice President with Century 21 Real Estate, Laurie saw the need for a company to provide white-label content designed specifically for real estate owners. Knowing that an owner’s time is in high demand, she knew outsourcing agent training and sales meeting content would be essential for companies who wanted high-quality interactions with their agents. Laurie partnered with a colleague with the same passion and is excited to offer high-end agent training and tangible marketing for successful company growth.
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Co-Founder And Content CreatorSpark & Logic Sep 2021 - PresentMichigan, United StatesMeet Laurie – a real estate aficionado with a whopping three decades of experience in the industry. She’s not just a real estate agent; she’s been a Director of Agent Development and a Senior Director of Affiliate Engagement, and she even rocked the role of Executive Vice President at Century 21 Real Estate. This seasoned pro has been shaking things up, advocating for people with disabilities, and hitting the Special Olympics scene. She and her husband (a real estate Broker since 1990) also run a cat rescue in Michigan.But Laurie’s not your average real estate guru; she’s also a maestro in optimizing company growth. She realized the hustle real estate owners faced and thought, “Hey, why not make life easier for these folks?’ That lightbulb moment led her to create white-label content tailor-made for real estate owners. Laurie knows time is money, especially for owners, so she’s all about outsourcing top-notch agent training and sales meeting content.And guess what? Laurie’s not flying solo on this mission. Teaming up with a like-minded colleague, she’s pumped to offer primo agent training and marketing that’s practically a recipe for company success. With Laurie on the scene, the real estate game just got a whole lot more entertaining and educational. Cheers to Laurie – making real estate more fun than a game of golf!
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Co-FounderSpark & Logic Jan 2021 - PresentBrighton, Michigan, United StatesSpark & Logic provides real estate brokerage owners and managers with affordable & professional monthly Sales Meeting content including Agent Learning Sprints, Agent Workshops, and Sales Contest content. Our members report greater attendance at sales meetings and higher-quality agent training and workshops.
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Ceo And PresidentPopp Logic Consulting Nov 2020 - Nov 2023Michigan, United StatesTime is Money! Our vision at Popp Logic is to deliver relevant content in Training, Leadership, and Business Operations that is easy to access and implement for small, medium, and large real estate brokerages. Our mission is to give real estate brokerage owners and managers actionable, strategic ideas to enhance their company's value proposition while saving them time and money. -
Senior Director, Affiliate EngagementCentury 21® Feb 2014 - Sep 2020Madison, Nj* Developed, managed, and delivered specialized educational programs and projects designed for C21 Owners and their Senior Management Teams, such as the International Management Academy, the Advance Coaching Program, and the National Mastermind program.* Hired and trained a team of coaches for the Advance Coaching program. Team counseled Owners and Managers for 3-5 months after they attended a week-long workshop. Coaches worked with participants to help them to build a solid business foundation, learn techniques to be a better manager, handle the stress of being a business owner, find additional revenue, and increase company productivity. This program was one of the highest-ranked programs in the C21 system.* Tracked and bench-marked companies who participated in the Advance Coaching Program. Overall, companies who had participated in the program outperformed their competition by increasing KPIs (listings taken, units sold, sales volume) anywhere from 12-28%.* Implemented a National Mastermind program designed to bring like-minded system members together for targeted discussions which resulted in building strategic processes to increase and/or streamline business practices. Created a robust training and support system for Owners and Managers so they could offer and facilitate an in-house mastermind program for the agents and staff.* Drove client satisfaction through effective listening during engagements, provided relevant and practical feedback and solutions to business challenges, and made sure to follow up and hold clients accountable. This attention resulted in higher client retention when it came to renewals.* Worked cross-functionally in project planning and strategies, new training roll-out, creation and maintenance of processes, procedures, and drafting of documentation. -
Vice President Of Business DevelopmentCentury 21® Jun 2011 - Feb 2014Brighton, Michigan* Led a team of 10 covering 14 Midwest states, comprised of 8 Business Consultants, a regional Trainer, and a regional Recruiter. * Helped to develop the team’s consulting skills by providing coaching and counseling as needed in order to help our clients grow their market share and bottom line. * Coordinated with cross-functional teams to develop business plans and provide support to both internal and external clients* Implemented strategies to develop and expand existing customer base. Coordinated with the Franchise Sales Team to develop leads.* Produced reports, spreadsheets, and trend forecasts to enhance internal decision-making processes and measure territory results. * Franchise renewals - prepared proposals, negotiated contracts, and connected with clients to drive customer retention.
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System 21 (R) Operational Review ConsultantCentury 21® Dec 2010 - Jun 2011Brighton, MichiganAnalyzed financial well-being of CENTURY 21 real estate companies, identified strengths, as well as areas for improvement, and developed customized business plans to help strengthen their value proposition. Worked alongside Service Team to assist companies in the implementation of recommended business strategies and hold owners accountable for agreed-upon goals and objectives.
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Business ConsultantCentury 21® Oct 2008 - Jun 2011Brighton, MichiganManaged a book of business comprising of approximately 50 companies in 2 states (Michigan and Ohio).Provided business consulting services which included examining current business practices, evaluating effectiveness and ROI, and offering solutions for enhancement. Analyzed franchisees’ financial statements, offered strategical solutions for improvement, tracked and measured results, held companies accountable on agreed upon goals.Assisted owners in growing their companies through organic growth, mergers & acquisitions, and recruiting. Worked with owners on negotiating their franchise renewals. Retained 98% of companies the brand desired to retain.Provided training for small and large groups on a wide variety of topics, including real estate skills, technology opportunities, and business operations. Audiences included Owners, Managers, and Agents.Consistently received an Exceeds Expectations performance rating both internally, as well as from franchisees.
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Regional Services ManagerCentury 21® Jun 2007 - Oct 2008United States* Part of a newly created team designed to onboard new franchisees in a supportive and thoughtful process. * Responsible for scheduling and delivering onboarding activities for 10 states in the Midwest Region.* Received Excellent Performance rating from franchisee owners on all engagements.* Supported the Midwest Zone internal service team through franchisee training, one-on-one consultations, and regional event training classes.
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Real Estate AgentCentury 21 Today Jun 1998 - Jun 2007Farmington Hills, MichiganCENTURY 21 real estate agent, specialized in working with first time home buyers and move-up buyers. Highly developed and robust online marketing program created for home sellers. Extremely knowledgeable in all facets of real estate. -
Director Of Marketing & Agent EducationCentury 21 Today 1998 - 2007Farmington Hills, MichiganHeaded up new department for CENTURY 21 Today with Agent Education. Developed and designed training manuals for a variety of real estate related topics, including systems and tools designed to make an agent and manager more effective and efficient through 21Online. Taught agents in classroom setting, as well as individualized training in a variety of software applications. Appointed to Marketing Director and helped company move from print advertising to a more internet-based platform. Analyzed ROI and forecasted marketing budget. Developed tracking system for each marketing media to help achieve and meet deadlines. Educated agents on how to optimize their home listing promotions utilizing a variety of media.
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Ceo / PresidentProfessional Computer Services Jan 1986 - Jun 2000Provided instruction to both companies and individuals on how to use various computer software programs. Wrote custom instruction manuals for various software applications. Taught Microsoft programs at the local Community Education center.
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Frequently Asked Questions about Laurie Popp
What company does Laurie Popp work for?
Laurie Popp works for Spark & Logic
What is Laurie Popp's role at the current company?
Laurie Popp's current role is Co-Founder and Content Creator at Spark & Logic.
What is Laurie Popp's email address?
Laurie Popp's email address is la****@****y21.com
What is Laurie Popp's direct phone number?
Laurie Popp's direct phone number is +181096*****
What schools did Laurie Popp attend?
Laurie Popp attended Schoolcraft College.
What are some of Laurie Popp's interests?
Laurie Popp has interest in Human Rights, Economic Empowerment, Hang Out With Family, Education, New Technology Is My Passion, Animal Welfare, Travel, Love To Golf.
What skills is Laurie Popp known for?
Laurie Popp has skills like Real Estate, Marketing, Business Planning, Leadership, Sales, Contract Negotiation, Negotiation, Strategic Planning, Mergers And Acquisitions, Strategy, Management, Business Strategy.
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