Laurie Douglas Email & Phone Number

Atlanta, Georgia, Us

Atlanta, Ga, Us

Led product marketing for Haivision MCS which provides highly specialized systems designed to address mission-critical challenges in global security operations centers, joint and tactical operations centers, public safety operations centers, and control rooms around the world.

Alpharetta, Ga, Us

Led a product marketing team responsible for end-to-end product portfolio marketing programs for the cybersecurity, analytics, compliance, claims, acquisition and retention product lines for the insurance market segment. Accomplishments:• Directed the go-to-market plan for a cybersecurity suite of products to create awareness, drive demand and sales pipeline. • Led the strategic integrated marketing launch of the 2019 State of Artificial Intelligence and Machine Learning in Insurance Study, further positioning LexisNexis as a leader in data analytics solutions.

Peachtree Corners, Georgia, Us

Recruited to develop and execute the go-to-market plan to launch the company and new product line into the SharePoint market. Introduced demand generation campaigns and Account-Based Marketing (ABM) digital technologies to build awareness and sales pipeline with ideal customer segments. Accomplishments:• Developed the marketing strategy for a new product portfolio resulting in recognition as the top tech SharePoint discovery at the 2017 Microsoft Ignite conference. • Directed integrated demand generation and digital marketing programs to generate 1,000+ product demos in 8 months.• Launched new brand, including website, content, and digital marketing programs, in less than 90 days.

Alpharetta, Ga, Us

Led cross-functional teams on product marketing, content marketing, public relations, analyst relations, customer marketing, and partner marketing programs. Initiated thought leadership demand generation programs. Accomplishments:• Directed the top performing demand generation content for the company, including the annual State of Agile Report and industry webinar series generating an average of 5,000 leads per webinar.• Initiated joint partner marketing programs to increase sales through global channel partners. • Developed customer marketing programs to increase upsell opportunities and customer satisfaction.

Johns Creek, Ga, Us

Led the marketing for Ebix Health, including three business units. Directed the brand marketing, demand generation, and digital marketing programs for different industry segments including healthcare providers, health insurance brokers, and health/medical educators. Accomplishments:• Launched new product suite resulting in a 20% increase in revenues and 60% reduction in customer churn.• Created a brand marketing and messaging platform to unite more than 60 healthcare technology products, under a cohesive positioning strategy.• Orchestrated demand generation programs, including one campaign that generated more than 5,000 leads and more than $1 million in four months.

Recruited to develop and execute the go-to-market plan to introduce the Stonesoft brand in the Americas. Collaborated with a global marketing team and built a local marketing support team.Accomplishments:• Led marketing strategy that increased sales revenues 120% in the Americas operations.• Introduced demand generation programs in the Americas that were rolled out globally.• Initiated digital marketing and content marketing programs to position the company as a thought leader in the security industry.

Zurich, Zh, Ch

Built the company’s first product marketing department responsible for strategic product positioning, competitive analysis, product launches, content creation, sales enablement and partner marketing.Accomplishments:• Orchestrated product launch readiness plans for six new products.• Directed content development for new products, including web content, datasheets, white papers, presentations, and sales enablement tools.

Us

Initiated partner marketing programs in support of more than 40 global alliances. Directed global public relations/analyst relations in collaboration with senior management, product marketing and product development. Accomplishments:• Introduced partner marketing programs that opened a $25 million revenue channel.• Led the public relations/analyst relations launch of a new product platform, resulting in coverage by Gartner, Forrester, IDC, and the financial industry trade press.