• Lead and implement social media strategy for Westchester County Parks in addition to Playland Park, County Center and Golf Westchester• Manage paid social media budget and allocate appropriately across platforms• Analyze social media data and compile into weekly reports• Implement 360 marketing programs for Conservation division, Parks division and County Center• Developed robust marketing strategy for weddings at Mountain Lakes Park, which led to its first-ever fully-booked season, with continued 360 marketing implementations • Aid in seasonal employee recruitment by implementing marketing strategies via social media platforms• Execute marketing efforts for Westchester Parks Foundation's annual Winter Wonderland event• Establish relationships with local influencers who act as ambassadors for our facilities and programs• Collaborate with graphics department to create marketing materials like bus shelters, bus queens, bus interiors, posters, pamphlets, palm cards, eblasts and various digitals• Liaise with various facilities to receive information to market programs • Write press releases about events and news for dissemination• Write talking points for officials to use at press events• Live stream press events• Film at facilities and create produced pieces for social media promotions

• Spearheaded influencer marketing vertical and sold it into campaigns for clients including WEtv, UP tv, The Wendy Williams Show, Ovation TV, In Demand, Lionsgate, Bring Change 2 Mind, and Red Nose Day• Managed and executed digital PR and social media campaigns for eOne Films, eOne Home Entertainment, Picturehouse, MTV, MTV2, VH1, E!, and SPEED accounts • Led paid social strategy for Memorial Sloan Kettering Cancer Center and El Rey Networks accounts• Grew roster of influencers to 200 in genres including fashion, beauty, mommy, entertainment and foodies• Wrote contracts and negotiated fees with influencers• Managed campaign budgets and liaised with billing department to ensure influencers are paid appropriately and determine agency fees • Actively pitched editorial concepts and interviews to website editors • Wrote, implemented and managed Facebook, Twitter, Instagram & Tumblr pages for film clients • Partnered with internal teams to create 360 campaign proposals to present to potential clients• Educated internal teams on influencer marketing services to sell into existing clients• Identified appropriate influencers to be targeted for campaigns• Client and agency resource for influencer marketing leadership• Created bi-weekly newsletter to send to our influencers that includes industry updates, campaigns we love, and viral news• Supervised team to ensure communication with editors/influencers and clients were correct, to make sure deadlines were met, deliverables were accurate, and guarantee all campaign messaging was precise • Created and analyzed social listening reports to gauge sentiment of upcoming campaigns to provide strategy • Worked on new business proposals• Launched, led strategy, and acted as Editorial Director for agency Tumblr: http://willthisgoviral.tumblr.com/

• Executed social media and digital marketing campaigns for the NBC Universal, E!, Blu- ray, Johnson & Johnson (Neutrogena, Rogaine and KY), SeamlessWeb, Clearview Cinemas, BRIDES Magazine, MoneyGram and Hannover House accounts
• Provided support for SEM campaigns for the Dyson, Links of London and Folli Follie accounts• Responded to RFPs by creating social media and digital marketing strategies to present to the client• Acted as a liaison between the client and my team to ensure deliverables are submitted on time• Worked with several departments to execute multi-faceted campaigns
• Analyzed data to present to clients• Worked with billing department to budget hours for campaigns• Acted as a customer service representative for social media pages• Created content calendars for social media pages

• Managed online press and publicity for the NBC Universal, The Style Network, E!, Fox, Tru-Blu and Dorm Life accounts• Maintained social media pages for various projects• Supervised Manager and Associate, which included overseeing client correspondence• Reached out to clients regarding new projects• Lead conference calls to review proposals with clients• Created website target lists to send to clients for approval• Coordinated brainstorms with the Business Development department • Compiled industry news to send to clients on a bi-weekly basis• Billed projects to clients

• Managed online press and publicity for the NBC Universal, AMC, The Style Network, and E! accounts• Initiated and sustained relationships with websites to build exposure for campaigns • Wrote pitches regarding product to send to appropriate websites • Coordinated talent interviews, exclusive clips, reviews and contests with websites • Wrote proposals pertaining to product to send to clients• Maintained a working relationship with clients • Supervised Junior Account Manager

• Created final reports to send to clients • Researched relevant websites for projects • Shipped product to websites

• Researched author and subject history for ideas being pitched • Compiled information for books being published • Proofread manuscripts • Transcribed articles

• Conducted on-site, face-to-face interviews • Researched and wrote news briefs and articles • Completed fact checking assignments by telephone

• Conducted telephone interviews• Researched and wrote news briefs and articles• Examined articles for copy editing• Compiled information to contribute to the Product Source Guide sent to subscribers• Performed general administrative tasks such as filing and faxing