Laurie Sanchez Email & Phone Number

As part of Yelp's Business Marketing division, I edit and write consumer-facing content. Topics include top restaurants, top destinations, home improvement, and decorating trends.

Wrote and edited copy for a variety of websites, businesses and authors. Clients included Yelp.com, Lions Clubs International, and MedTech. I'm also a Women's Fiction author represented by Jill Marsal of the Marsal-Lyon Literary Agency.

Orange County, California Area

As Health Writer/Editor:* Wrote health, diet, and cooking-related articles, including interviews with doctors, surgeons, authors, and print and television celebrities.* Edited 2-8 articles per week, communicating with freelance writers, sending assignment memos, copyediting, rewriting, assigning photos, writing headlines, etc.As Social Media Manager: * Created the knowledgeable, authoritative (but fun, friendly, "girlfriend-to-girlfriend") voice of the women's health website on Facebook (ran 6 accounts simultaneously), Twitter, Google Plus, Pinterest, Instagram, and Snapchat; maintained the company's goals and brand in all online interactions.* Grew the company's followers from 0 to 2.1 million (Facebook), 31.1K (Twitter), 212.8K (Pinterest).* Maintained the company's blog, Health Bistro: scheduled staff bloggers, found guest bloggers, built content, watched stats, wrote SEO-friendly copy and headlines.* Attended conferences and expos (or served as home-base liaison) as Social Media Manager to tweet live as the company (BlogHer, Academy Awards, Natural Products West Expo, etc).* Presented reports to management with metrics from Google Analytics.* Researched, selected and became skilled in 3rd party apps such as SocialFlow, Sprout Social, Hootsuite, Tweetdeck, Schedugram, etc.* Trained Lifescript editors in SEO and social media.As "Connect" SEO Managing Editor:* Leading a team of 3, procured and edited 250-300 SEO-friendly content articles a month.* Researched keywords, both short-tail and long-tail, for our audience.* Maintained a database of 27 freelancers, corresponding with them on monthly assignments and paying them monthly.* Presented friendly, weekly letters to all freelancers through a private blog to encourage camaraderie and open communication.* Created a house style guide for SEO content marketing; trained and presented workshops for junior copyeditors.

Procured a 2-book contract under pen name Lauren Christopher to write THE RED BIKINI (Berkley, July 2014) and TEN GOOD REASONS (Berkley, April 2015). French edition of THE RED BIKINI sold in 2016, and again in 2017. Represented by Jill Marsal of the Marsal-Lyon Literary Agency.

Procured a 2-book contract under pen name Lauren Christopher to write THE KISS ON CASTLE ROAD (published Jan. 2016), and LOVE ON LAVENDER ISLAND (published June 2016). Represented by Jill Marsal of the Marsal-Lyon Literary Agency.

As a newspaper/magazine writer: covered travel, gardening, fashion, home decor, cars, weddings, entertaining. Articles published in Parents, American Baby, McClain's Orange County, Destinations Orange County, Best of Orange County, The Orange County Register, OC Summer Guide.As a marketing writer/editor: wrote and edited copy for brochures, marketing, press releases, etc. Clients included San Clemente Villas, The Orange County Register, Kettenbach Dental, Premier Business Development, Tiger Woods' Learning Center, Irvine Apartment Communities.As a blogger: wrote and guest-wrote for several blogs, including Mizwrite, Pop Culture Divas, GH Firebirds, Ruby Slipper Sisterhood, Things to Do in Orange County.As a fiction copyeditor: provided copyediting services for fiction short stories, novellas, and full-length novels.

Managed 12-person staff; oversaw eight weekly sections to print; wrote, edited and laid out numerous annual sections (wedding guides, holiday gift guides, summer guides, etc.); lead writer for yourHome, Exclusive and Collection magazines.

Edited new-business proposals to NASA and Air Force in response to RFPs under tight deadline pressure. Secret Security Clearance. Wrote and edited copy for the marketing team for employee brochures, in-house newsletters, video scripts, etc.