Laurie Schechter Email & Phone Number

New York, Ny

Direct all operations for service provision in multi-media projects: television, print, and on-line; editorial and advertising; creative direction, editing, styling, writing, and producing. Oversee concept and brand development, budget and creative team management.Select Clients: Harper's BazaarDeparturesSpin MagazineElite TravelerVogue DecorationElleRamp MagazineAccent MagazineEsquireTravel and LeisureBergdorf GoodmanKenneth ColeRockport ShoesNicole MillerRandolph DukeDane CookJoan BaezHewlett PackardJust For MenThe ViewToday ShowCW 11AltoidsTotally CoolLookonline

Directed Visual Presentation for $15 million home shopping channel startup establishing new visual language for the home shopping sector. Performed strategic development for content and programming pioneering new concepts. Developed visual department, building staff and systems for operations overseeing ultimately a department of 20 employees. Managed $115,000 monthly budget without overages.

ALLURE MAGAZINE, CREATIVE DIRECTOR Played key start-up role in format and visual direction for the most successful magazine launch of its time. Recruited new talent and industry icons for staff and freelance.VOGUE MAGAZINE, STYLE EDITOR, Revamped and produced Vogue’s monthly multi-page View and Living sections. Debuted new talent and trends that set fashion, home industry direction and impacted market reach. Created a distinctive look that drew increased advertising.HOUSE & GARDEN MAGAZINE, DECORATING EDITOR Created brand new section Style Column. Premiered new designers; spawned new trends. Developed innovative layouts, now much imitated in the industry.