Laurie Scullin Email & Phone Number

Brantford, ON And Grand Island, NY

Marketing has never been more challenging than the opportunities faced today with social media and online marketing challenging 'old school' print and and broadcast for share of our customers attention. Our team at Hortbrand can offer a number of solutions to companies looking to develop and market their products and services. With strengths in consumer.

Buffalo NY

LCD offers a range of light design services for commercial and sports lighting

Beamsville, Ontario

Boreal is a Canadian-made lineup of dog and cat foods based on low glycemic - low carb starch sources such as peans and white beans. Most of our diets are single source meat proteins so the Boreal line will assist both weight control and help pets that suffer from food allergies. Zinpro - a easily absorbed form of zinc is added to all Boreal diets to help.

Plant Watch was created to monitor and help protect today's top plant brands. Created as an offshoot of COPF, the Plant Watch team visits greenhouses and nurseries inspecting crops and helping breeding companies and growers maintain brand integrity. COPF is a North American not-for-profit that manages and monitors plant patents. Chair of the Marketing.

Marketing and design layout of energy efficient commercial lighting.

Marketing consulting company – creating brand and product programs in Lawn & Garden consumer category. Created industry consumer brand of a horticultural trade association. Working with major big box retailers in U.S. and Canada. Clients in this time period included:Conard-Pyle - introducer of Knock Out rosesJIffy Products - creator of bio-base plant.

• P&L responsibility for a multi-million dollar sales unit. Surpassed sales targets when acting Sales Manager.
• Redefined poinsettia cutting product offering allowing for doubling of sales in a mature market.
• Created the Flower Fields program – combining energies and share of 4 major flower breeders. Brand program had a multi million-dollar budget for consumer promotion and supplied more than 1/3rd of the total ornamental.
• Changed product distribution through young plant propagators to leverage offshore production facility – shift from ‘rooting stations’ to ‘root and sell’ locations.
• Managed intellectual property of plant patents, trademarks and licenses. Royalty income accounts for a sizeable amount of company’s bottom line.
• Created and managed all areas of marketing communications from advertising through trade shows, public relations and promotion programs.

• 1996 -
• Managed marketing programs for all channels including new initiative to retailers.
• Managed in-house ad agency staff of 5, plus 2 internal account executives.
• Worked with Wal-Mart on Growers Select bedding plant program, an exclusive program to Wal-Mart.1988-1995 at PanAmerican Seed division Account Manager/Marketing Manager – bedding and cut flower seedsReported to VP Sales.
• Doubled sales volume in 5 years, managed 50% U.S. volume.
• Created store brands at both Wal-Mart and Loblaws Supermarkets.