Laurie Softley work email
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Laurie Softley personal email
Senior marketing professional with a passion for media and account management.Through significant exposure throughout the industry, working within government, real estate, agricultural, retail and financial niches, Laurie has excelled due to her attention to detail and analytical skills. Skilled at developing on target strategies and plans, Laurie creates informed campaigns that provide exceptional results.“Every campaign is unique, so staying current with research methods and new media opportunities is critical to delivering impressive results.”
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Interim Media DirectorZgm Modern Marketing Partners May 2022 - May 2024Calgary, Alberta, Canada -
Interim Media Director - True MediaTrue Media Jun 2021 - May 2022Calgary, Alberta, Canada -
Media ContractorZgm Modern Marketing Partners Nov 2020 - Jun 2021Calgary, Alberta, CanadaWork on campaigns as needed for a variety of clients. Provide media expertise for both traditional and digital campaigns. Work on digital campaigns including follow up reporting, analytics and recommendations for optimization.
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Media SpecialistMceathron Media (Media Calgary) Sep 2018 - Apr 2020Create and implement Media plans for various clients.Set-up, update, monitor, report and optimize digital and social campaigns.Negotiate and secure traditional media buys.Track and update budgets as required.Attend client meetings for campaign briefings, presenting advertising campaigns and review analytic reports on a regular basis.
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Communications Planning ManagerCarat Canada Jan 2017 - Feb 2018800 5Th Ave Sw -
Media DirectorDsa Media May 1998 - Nov 2016Caglary, Alberta
Laurie Softley Skills
Laurie Softley Education Details
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Google Analytics AcademyGoogle Analytics/Beginner, Google Analytics/Advance, Google Tag Manager -
Google Academy For AdsCertification
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Hootsuite AcademyMarketing
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Iab CanadaInteractive Marketing And Online Advertising
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South Winnipeg Technical InstituteIntroduction To Dos
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Ad Club Of Winnipeg/Red River Community CollegeCommunication And Media Studies
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Success Angus Business CollegeBusiness Communications And Typing
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English Language And Literature, General
Frequently Asked Questions about Laurie Softley
What is Laurie Softley's role at the current company?
Laurie Softley's current role is Senior Paid Media Specialist.
What is Laurie Softley's email address?
Laurie Softley's email address is laurie.softley@zgm.ca
What schools did Laurie Softley attend?
Laurie Softley attended Google Analytics Academy, Google Academy For Ads, Hootsuite Academy, Iab Canada, South Winnipeg Technical Institute, Ad Club Of Winnipeg/red River Community College, Success Angus Business College, University Of Manitoba.
What skills is Laurie Softley known for?
Laurie Softley has skills like Integrated Marketing, Social Media Marketing, Outdoor Advertising, Digital Strategy, Online Advertising, Interactive Marketing, Digital Media, Advertising, Digital Marketing, Media Planning, Marketing, Account Management.
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