Laurie Weir Email & Phone Number

Toronto, On, Ca

Toronto, On

At Next PR, we're never idle. We help clients lean in and uncover how to tell their ‘next' story through thoughtful narratives told across channels (earned media, sponsored content, organic and paid social and digital, content creators, stakeholder relations, and consumer & media events). Client Roster: The Distillery Historic District, Gerard Bertrand (Cote des Roses and Hampton Water), COBS Bread, Coca-Cola Canada Bottling Ltd., Canary District, Eat Up Canada (Bombay Frankies), Academy, Tribeca Film Festival, TIFF, Canadian Tire, Kimberly-Clark, OLG (Ontario Lottery and Gaming Corporation), Disaronno, Tia Maria, Onlia, BILD GTA, FCB Canada, Canadian Professional Sales Association, PRANA, Mi Taco, Victoria + Albert Baths, Covenant House Toronto, LEGO, Everest Curling Challenge, Racheal McCaig Photography, National Film Board, Beer Canada, South St. Burger, Stella Artois, Labatt, Earth Fresh/Carisma Potatoes, Marques de Casa Concha and Casillero del Diablo wines, Foreign Affair Winery, Pokito - Fresh Poke Creations, Town of Bracebridge.

New York, New York, United States

Served as PR Manager for the 19th annual Tribeca Film Festival on-site in New York City. Managing a team of 14 publicists and acting as the in-house lead for the PR agency of record, Laurie oversaw the communications and event planning for media pre-screenings, opening night, and the festival line-up, working with talent agents and filmmakers. She managed embargoed pitches and media accreditation for over 1,400 international media. Additionally, Laurie supported the Discover Your Tribeca 2020 creative ad campaign -- securing actors, emerging and notable filmmakers, and film industry influencers (including the legendary Radioman, Ben Sinclair and John Cameron Mitchell) to create 3-D avators for print and digital ads, concepted by New York-based artists Tin & Ed.Laurie also led a sustainability initiative, engaging strategic partners to help the Tribeca Film Festival offset its carbon footprint and incorporating a tree planting donation functionality to mobile and digital ticket sales and push notifications.

Toronto (Lakeshore Campus)

Media Relations Instructor: post graduate studies — OLA class, summer semester.

Toronto, On

Lead influencer marketing, PR and social media programs. Clients: BMW Canada, Best Buy Canada, Bosch (TASSIMO), Brother, Canada Bread (Dempster's), Campbell Company of Canada, CanadaStays.com, Colgate Palmolive, Fox Home Entertainment, Giant Tiger, Labatt (Stella Artois), M is for Money, Maple Leaf Foods, Moet Hennessy, Nonna Pia's Balsamic Reductions, RioCan, SodaStream Canada, TVO, and Wine Country Ontario. Manage financials, forecasting and projections; HR; new business development; and operations. Quebec agency partner liaison.Awards: IABC Gold Quill Award of Excellence, Social Media Program for BMW i (2015)http://gq.iabc.com/wp-content/uploads/2015/04/GQ15-winners-list_compressed.pdfIABC Gold Quill Award of Merit, Social Media Program for BMW Powering Performance (2015)IABC Ovation Excellence Award, Social Media, BMW i: Driving Influence (2015)SABRE Award nomination in the Word of Mouth category: BMW i campaign:http://www.holmesreport.com/events-awards/sabre-awards/sabre-awards-americas/finalistsCASSIES Silver (2015): BMW drives new performance standards - social media strategy IABC Silver Leaf (2014): McCain Deep 'n Delicious "It's OK" PR campaignHonourable Mention at Platinum PR Awards (PR News): BMW iConcierge, Influencer Communications (2015)Speaking Engagements: InstaCamp Toronto (December 2014): Marketing to Women on Instagram @causeacommotionwww.causeacommotion.com

Toronto, Ontario

Lead integrated marketing communications, PR and social media programs for retail, food, lifestyle, tourism, and technology clients including: Square One Shopping Centre (Oxford Properties), Brother, Crush (Canada Dry Mott's), Wine Country Ontario, Bosch, McCain Foods (Canada), Maple Leaf and Canada Bread.Support new business research, strategy, plan development and pitching. Manage all aspects of client service including program management, budget management and reconciliation, invoicing, projections and forecasting.

Toronto, Ontario

Lead the launch of Merkato Communications including brand identity development, website development, business and communications planning, and social media integration.I provide senior level PR, influencer marketing communications, and social media support to clients including: Dairy Farmers of Canada, Canada Beef, Canadian Health Food Association, Dietitians of Canada, Egg Farmers of Ontario and Enerjive.Lead new business research and proposals.

Toronto, Ontario

Participate in the Business Management Team (Food & Beverage Lead) to provide recommendations to the Executive Management Team on resourcing, projections, forecasts, financial processes, client service and best practices for the agency. Account team management: manage up to five direct reports per client, mentor and provide strategic counsel for program deliverables and communications with clients and suppliers, review and approve materials, facilitate team meetings and set deadlines.Strategic integrated plan development for SUBWAY® Restaurants, McCain® Foods, Maple Leaf, Wine Country Ontario, and Bosch; program lead for integrated campaigns with marketing, design, media and experiential agencies.Support media relations strategy for Jason Wu for Target pop up shop launch in Canada.Lead social media strategy and engagement programs for SUBWAY® Canada and Wine Country Ontario. Support new business pitches including research, plan development and presentation.Clients include:SUBWAY Restaurants, Target, McCain Foods (Canada), Kraft, Wine Country Ontario, Maple Leaf Foods, Bosch, and Lindt.

Toronto, Ontario

Develop and lead integrated strategic influencer marketing and social media programs that build brand awareness, increase purchase intent and improve brand health. Leverage strong relationships with food, lifestyle, health, nutrition, entertainment, consumer, and business media and influencers to build awareness and drive consumer brand preference for SUBWAY Restaurants, CBC, McCain Foods (Canada), Canada Dry Mott's (Garden Cocktail, Fruitsations, Orangina), Hershey's, Church and Dwight (Trojan, First Response, Arm & Hammer, OxiClean), Lise Watier and The Belinda Stronach Foundation - G(irls)20 campaign. Manage annual and project-based budgets, critical paths, invoicing, resource projections and forecasts. Event and contest management, spokesperson and contract negotiation and management, media material development, writing and editing, pitching and results reporting.

Media relations, corporate affairs, crisis management and event management for clients including Boston Pizza International, Dairy Farmers of Canada, Beef Information Centre, Dietitians of Canada, Canadian Council of Food and Nutrition, Canadian Obesity Network, the Coalition for Music Education, Atomic Energy of Canada Ltd., and Waste Management

Bsc., Psychology

Post-Graduate Corporate Communications Certificate, Public Relations/Event Management

Bsc., Psychology