Laurie West, Lpe Email & Phone Number

Responsible for opening new accounts, as well as growing, maintaining, and training existing accounts in the South Florida territory. Market and promote Neova medical pre- and post-procedure skincare and anti-aging skincare products. Call points include plastic surgeons, dermatologists and medi-spas. ✔ Tripled territory revenue in the first 3 months while consistently opening new business.✔ Create successful partnerships with new and existing accounts in Florida with the Neova brand and ranked #1 in sales.✔ Train dermatologists, plastic surgeons, aestheticians, and nurses on Neova medical skin care focusing on pre- and post-procedures and anti-aging skincare. ✔ Maintain a successful track record of meeting and exceeding goal expectations and new account quotas.✔ Attend and participate in medical aesthetic trade shows, opening new accounts and creating brand exposure.✔ Implement marketing programs, social media promos, patient events, and staff incentives with accounts to increase revenue and generate high product sales. ✔ Developed an extensive client base and strong rapport with XXX physicians in the Florida territory.

Responsible for sales, practice development, training and opening new accounts marketing all Woman's Health, Thermi RF devices including ThermiVa, ThermiTight, ThermiSmooth Face, Thermi SmoothBody, and Silhouette InstaLift.✔ Consistently exceeded all sales goals and quotas, increasing quarterly sales by over 55%.✔ Created and implemented marketing programs, social media promos, patient events, and staff incentives with accounts to increase account revenues and generate high consumable sales.✔ Trained accounts on inventory planning, marketing promotions, event launches, social media analysis, new and existing patient promotions, and website analysis/online presence.✔ Provided staff training on ThermiVA Vaginal Rejuvenation, ThermiSmooth Facial Rejuvenation, ThermiSmoothBody, and Silhouette InstaLift to insure procedures were being performed correctly and drive consumable sales.✔ Set up all accounts with portal training, merchandising, inventory planning, pricing, and plans of action. ✔ Coordinated successful patient events to promote procedures and spoke as an expert on radio frequency at these events. ✔ Worked closely with capital equipment sales to generate leads and close sales.

Miami/Fort Lauderdale Area

Responsible for sales, practice development and opening new accounts promoting medical skincare products to dermatologists, plastic surgeons, physicians, and medical spas in the Fort Lauderdale, Miami, Palm Beach, and Naples territory. Created annual business plans for each account to grow Senté sales.✔ Attained the #1 rank for new accounts for all territories within the company for FY 2017. ✔ Increased product sales and treatment revenues by more than 100% through the development of relationships with established well-known physicians, and new medical practices. Educated and trained clients about Senté Skincare products. ✔ Doubled territory revenues in the first 3 months.✔ Maintained superior working relationships with physicians and their staff in current accounts providing value-added practice development programs including training, patient events and developing social media market presence.✔ Rookie Hunter of the Year, achieving highest sales and opening of most new accounts for the South Florida territory.

Responsible for sales, practice development, and opening new accounts promoting skincare products to dermatologists, plastic surgeons, physicians, and medically supervised spas in the Fort Lauderdale, Miami, and Palm Beach territory.✔ Doubled revenue in the first year and consistently exceeded quarterly sales goals resulting in rapid territory growth and expansion.✔ Increased product sales and treatment revenue by more than 40% through the development of relationships with established, well-known, and new medical practices. Educated and trained clients on Revision Skincare products. ✔ Developed new accounts and maintained superior working relationships with physicians and their staff with current accounts.✔ Delivered sales presentations, developed account business plans, performed product training, and held multiple patient events.

Miami/Fort Lauderdale Area

Responsible for promotion, sales and branding of pharmaceutical topical skincare lines including Revaleskin, Priori MD, Priori, and Elizabeth Arden Rx. Emphasis on opening new accounts and developing existing accounts to increase revenues in a region encompassing Fort Lauderdale, Miami, Palm Beach, and Naples. ✔ Member of the Presidents Club. Tripled territory revenues and consistently a top performer who exceeded goals and quotas.✔ Ranked #1 in new business FY 2014. Increased brand awareness and built partnerships with dermatologists, plastic surgeons, medi spas, nurses, physician assistants, estheticians and office staff to increase their product and service revenues.✔ Consistently ranked#1 in skincare sales, territory growth and new product launches. ✔ Provided educational training and marketing strategies on medical skincare products including antiaging regiments, advanced medical grade peels, acne protocols, and hyperpigmentation treatments.✔Appeared on television infomercials and radio as an expert on esthetics with plastic surgeons and dermatologists.✔ Facilitated patient events and staff training to promote business growth and sales revenue.✔ Attended dermatology, plastic surgeons, and cosmetic surgery conventions to promote sales and brand awareness.✔ Increased sales by organizing high turnover inventory and paring down unnecessary expenses increasing quarterly sales 60%.

Miami/Fort Lauderdale Area

Accountable for developing critical relationships with physicians and their staff in the medical community and marketing to plastic surgeons, dermatologists and cosmetic surgeons in the South Florida territory. Marketed, sold and provided training on pharmaceutical skin care, anti-aging, wound care, and post procedure skincare devices.✔ Ranked #1 in the company during tenure for Neova Skincare Sales. ✔ President's Club achiever for 2010. Ranked #1 for Omnilux Sales and recipient of award for Highest Medical Device Sales.✔ Sales Representative of the Year for 2002, 2004, 2006, and 2010.✔ Developed extensive client base and strong rapport with over 300 physicians.✔ Managed and maintained company’s largest client based territory which generated revenues approaching $1MM.✔ Created and coordinated promotional programs that introduced new cosmeceutical products resulting in the highest profit margin in the company.✔ Doubled sales volume and increased client base through strategic prospecting and innovative sales techniques.✔ Conducted national training seminars on product knowledge and medical marketing technologies at the University of Miami, Jackson Memorial, Florida College of Natural Health, and other physicians and medical staff across the country. Efforts resulted in a 40% increase in quarterly sales. ✔ Represented the company at conventions and participated on programs as a speaker or panel member.✔ Developed and implemented skin care marketing program for the United States Air Force.✔ Appeared on television infomercials and radio as an expert on esthetics with plastic surgeons and dermatologists.✔ Successfully launched new topical skincare product lines including DNA/Copper Peptide products for post procedure skincare and anti-aging in the medical market. Developed protocols for Copper Peptide Anti-Aging Treatment and Ultrasound Treatment.✔ In partnership with Galderma, launched the PDT therapy drug Metvixia in 2009. Ranked #1 in sales.