Laurie White Email and Phone Number
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My passion and success is grounded in formulating marketing strategies and leading teams to implement innovative programs that increase demand for products and generate revenue. Using data to measure success, I thrive in bringing revenue marketing, digital marketing, demand generation, social media, marketing communications, branding, product marketing, content marketing and marketing automation results and talent into organizations that always results in increased revenue, market share and elevated brand awareness. Specialties: Revenue marketing, executive marketing leadership in digital marketing, marketing automation systems including HubSpot, Marketo and Act-On, messaging and marketing communications, product marketing, social marketing, demand generation, lead generation, branding, healthcare and technology marketing
Krescent Marketing
View- Website:
- krescentmarketing.net
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Marketing ConsultantKrescent Marketing Jan 2016 - Present
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Director, Performance MarketingKipu Health Nov 2021 - Jun 2022Miami, Florida, Us -
Director Of MarketingMachine Research Oct 2015 - Jan 2019Tualatin, Or, UsResponsible for corporate brand identity and marketing strategy, planning and hands-on execution for a SaaS technology company that helps custom manufacturing companies streamline the quoting process and win more profitable business. Direct and manage all revenue marketing efforts including digital marketing, communications, product marketing and demand generation. -
Director Of Digital MarketingMambo Media, Inc. 2016 - Mar 2018Portland, Or, Us -
Director Of Digital MarketingZoomcare May 2015 - Aug 2015Tigard, Oregon, UsResponsible for acquisition and retention of ZOOM+Members, building the Digital Acquisition Machine (people and process), SEM, paid advertising, marketing automation, and branded content distribution, demand and lead generation for ZOOM+Performance Health Insurance -
Director Of Corporate MarketingClinicient Nov 2007 - Apr 2015Portland, Oregon, UsResponsible for marketing strategy, planning and hands-on execution for a healthcare technology company that specializes in EMR, Practice Management and Revenue Cycle Management SAAS software in the outpatient rehabilitation market. Develop and manage all branding, marketing communications, revenue marketing, market development, marketing automation with Marketo, lead generation/nurturing, social marketing, product marketing and digital marketing efforts. -
Marketing Communications ConsultantRadiant Imagery Jul 2005 - Nov 2007Specialize in developing marketing and communication strategies and plans, positioning and messaging, branding and advertising, collateral creation, web development and marketing program development.
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Director Of Marketing CommunicationsCaptaris Jan 2003 - Jul 2005Waterloo, On, CaDeveloped and executed marketing strategies for a global software company in the document delivery, document management and workflow markets. Responsible for successfully bringing products to market with heavy emphasis in the healthcare and financial markets, and integration partners including SAP, Oracle and Microsoft. Managed teams to develop and execute programs in product marketing, marketing communications, lead gen, channel marketing , web marketing, PR and sales support . Consistently contributed to revenue growth by leading cross functional teams to deliver qualified sales leads; successful product launches with useful collateral, selling tools and training; strong sales support geared towards solution selling and solid channel marketing programs. Significantly increased brand awareness and thought-leadership through brand programs, messaging and positioning maps, advertising, media/analyst relations and demonstrated customer success stories. -
Vice President Of MarketingRightfax Jan 2000 - Jul 2001Developed and executed marketing strategies for RightFax software. Led a department responsible for global product marketing and market development with emphasis on vertical markets, strategic alliance marketing programs with Microsoft, Oracle and SAP. Directed marketing managers in creating strategies and programs in marketing communications, public relations, trade shows and events, web marketing, market research, lead generation and advertising. Supported and worked closely with sales team and channel management group. Participated on executive staff and contributed in defining strategic direction of company. Member of Corporate Marketing team for Captaris.
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Director Of MarketingCommercepath 1996 - 2000Formulated and implemented all marketing strategies and programs for e-document delivery software company. Directed all product marketing, product management, public relations, marketing communications, trade shows, web marketing, branding, advertising, direct mail, and database management. Created and executed new marketing plans and materials around vertical marketing and strategic alliance programs; supported direct sales team.
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Marketing DirectorFine Arts Graphics 1992 - 1995
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Marketing Manager / Purchasing BuyerHome Savings Of America Aug 1987 - May 1991 -
Front Desk And Billing ManagerDrs. Olson, Ellerbrook And Weaver 1980 - 1987Managed billing and front desk for a 3 physician internal medicine private practice.
Laurie White Skills
Laurie White Education Details
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University Of PortlandMarketing And Management Major -
Seattle University
Frequently Asked Questions about Laurie White
What company does Laurie White work for?
Laurie White works for Krescent Marketing
What is Laurie White's role at the current company?
Laurie White's current role is Seasoned Marketing Strategist | Helping companies generate demand for their products and achieve their revenue goals.
What is Laurie White's email address?
Laurie White's email address is lw****@****ent.com
What is Laurie White's direct phone number?
Laurie White's direct phone number is +150352*****
What schools did Laurie White attend?
Laurie White attended University Of Portland, Seattle University.
What are some of Laurie White's interests?
Laurie White has interest in Children, Arts And Culture, Education, Health.
What skills is Laurie White known for?
Laurie White has skills like Marketing Strategy, Demand Generation, Lead Generation, Corporate Branding, Product Marketing, Digital Marketing, Marketing Communications, Revenue Marketing, Go To Market Strategy, Lead Management, Marketing Automation, Marketing Management.
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