A significant percentage of marketing budgets are spent on product-focused initiatives over customer experience, even though experience is the single-greatest differentiator for a company’s long-term success. Everyone seems to be talking about brand experience or customer experience design, but they struggle with how to deliver an indispensable one. I can help you with that. What makes me different is my ability to uncover the underlying needs and motivations of prospects and customers and translate those insights into experiences that are tangible, transformative, and inspiring. I have worked with several complex technologies and consumer packaged goods firms to build customer-centric brands from the ground up, transform existing brands from sterile to imaginative, and create new brand experiences relevant to what customer’s desire. I offer my clients the ability to surpass their buyer’s needs, reach new markets, and identify new areas of revenue growth.SPECIALTIES: - Brand Experience Design- Consumer Insight Research & Analysis- Consumer Experience Mapping - Human Centric Persona Creation- Brand Strategy & Execution- Brand Messaging Platform Development- Idea Creation & Marketing Campaign Development- Digital & Mobile Strategy- Creative Content Development- Website Conversion Optimization
Listed skills include Content Development, Management, Integrated Marketing, Mobile Marketing, and 27 others.