Laurie Wilk

Laurie Wilk Email and Phone Number

Principal, Brand Growth Strategist at KAI2 @ KAI2
san jose, california, united states
Laurie Wilk's Location
San Jose, California, United States, United States
Laurie Wilk's Contact Details

Laurie Wilk personal email

n/a

Laurie Wilk phone numbers

About Laurie Wilk

A significant percentage of marketing budgets are spent on product-focused initiatives over customer experience, even though experience is the single-greatest differentiator for a company’s long-term success. Everyone seems to be talking about brand experience or customer experience design, but they struggle with how to deliver an indispensable one. I can help you with that. What makes me different is my ability to uncover the underlying needs and motivations of prospects and customers and translate those insights into experiences that are tangible, transformative, and inspiring. I have worked with several complex technologies and consumer packaged goods firms to build customer-centric brands from the ground up, transform existing brands from sterile to imaginative, and create new brand experiences relevant to what customer’s desire. I offer my clients the ability to surpass their buyer’s needs, reach new markets, and identify new areas of revenue growth.SPECIALTIES: - Brand Experience Design- Consumer Insight Research & Analysis- Consumer Experience Mapping - Human Centric Persona Creation- Brand Strategy & Execution- Brand Messaging Platform Development- Idea Creation & Marketing Campaign Development- Digital & Mobile Strategy- Creative Content Development- Website Conversion Optimization

Laurie Wilk's Current Company Details
KAI2

Kai2

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Principal, Brand Growth Strategist at KAI2
san jose, california, united states
Website:
kai2comm.com
Employees:
2
Laurie Wilk Work Experience Details
  • Kai2
    Principal, Brand Growth Strategist
    Kai2 2010 - Present
    San Jose, California
    Brand growth strategist that marries strong brand strategy and marketing programs with the human side of consumers and business buyers, which fully equips companies to outperform their goals. Oversee the brand strategy development, user experience design, marketing campaigns, and digital/mobile executions for a roster of companies like SanDisk, Western Digital, LivaNova Medical Devices, GreatCall, and a number of innovative startups. Keenly focused on the reinvention of brand and customer experience design that injects human emotion and relevancy to drive engagement, purchase, advocacy, and measurable results.
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  • L. Wilk & Associates
    Brand And Marketing Consultant
    L. Wilk & Associates 1997 - 2010
    San Jose, California
    Worked with clients to define and execute long-term brand and marketing strategies with corporate growth goals. Key accomplishments included:Built brand from the ground up, redefined product line, designed go to market strategy for a multi-million dollar target market, and launched a premium line of international household products in a highly competitive North American market. Turned around 5 years of declining market share, regained interest of previous retailers, attracted new retailers, and created new customer demand for client.Provided a multi-billion dollar high tech firm with a first-ever brand messaging playbook to combat commoditization and a research platform to measure brand performance, advertising impact, and ROI to improve campaign effectiveness and packaging design going forward.Worked with numerous startup and emerging technology firms to take their complex engineering focused brands and turned them into differentiated and customer-focused positioning and messaging strategies that people could understand and want to buy.
  • Apple Computer
    Manager, Consumer Marketing Programs / Customer Insight / Field Communications
    Apple Computer 1981 - 1997
    San Jose, California
    Led field communications, consumer insight analysis, and consumer marketing programs. Key accomplishments included:Pioneered Apple’s first customer insight analysis program. Analyzed data and led worldwide cross-functional team to report out strategic findings to product design, engineering, and manufacturing. Generated $57 million of annual savings and reduced warranty costs by 52%. Designed and executed national rebate and trade-in campaigns that helped increase revenue by 59%. Leveraged relationships with marketing partners to achieve millions of dollars in free advertising exposure. Built Apple’s first field marketing group for communications to Apple’s resellers. Saved over $1 million dollars annually and increased flexibility of field communications by re-engineering the entire production process and transitioning it from an outside agency to in-house.
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  • Apple
    Marketing Manager
    Apple 1981 - 1997
    View

Laurie Wilk Skills

Content Development Management Integrated Marketing Mobile Marketing Product Launch Brand Architecture Customer Experience Security Loyalty Programs Offers Multi Channel Marketing Product Marketing Strategic Partnerships Marketing Strategy Lead Generation Marketing Communications Digital Marketing Product Management Email Marketing Corporate Branding Brand Management Market Research Marketing Start Ups Customer Insight Mobile Devices Leadership E Commerce Sales Competitive Analysis Program Management

Laurie Wilk Education Details

Frequently Asked Questions about Laurie Wilk

What company does Laurie Wilk work for?

Laurie Wilk works for Kai2

What is Laurie Wilk's role at the current company?

Laurie Wilk's current role is Principal, Brand Growth Strategist at KAI2.

What is Laurie Wilk's email address?

Laurie Wilk's email address is la****@****ast.net

What is Laurie Wilk's direct phone number?

Laurie Wilk's direct phone number is +140880*****

What schools did Laurie Wilk attend?

Laurie Wilk attended University Of San Francisco, University Of San Francisco.

What are some of Laurie Wilk's interests?

Laurie Wilk has interest in Guest Lecturer, Marketing Manager, Ca > Panel Moderator, California Software Summit, Santa Clara University, Professional Outreach, Business Leadership Courses, Panel Moderator, Santa Clara.

What skills is Laurie Wilk known for?

Laurie Wilk has skills like Content Development, Management, Integrated Marketing, Mobile Marketing, Product Launch, Brand Architecture, Customer Experience, Security, Loyalty Programs, Offers, Multi Channel Marketing, Product Marketing.

Who are Laurie Wilk's colleagues?

Laurie Wilk's colleagues are Terry Pickett.

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