Managing Editor
Qu Literary Journal, A Contemporary Literary Magazine From Queens University Of
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Lauri Maerov Email & Phone Number
1 work email found
@wellsfargo.com
2 phones found area 323
LinkedIn matched
✓ Verified July 2026
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Profile completeness 100%
Role
Managing Editor
Location
Raleigh-Durham-Chapel Hill Area, United States
Who is Lauri Maerov? Overview
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Lauri Maerov is listed as Managing Editor at Qu Literary Journal, a contemporary literary magazine from Queens University of, based in Raleigh-Durham-Chapel Hill Area, United States. AeroLeads shows a work email signal at wellsfargo.com, phone signal with area code 323, and a matched LinkedIn profile for Lauri Maerov.
Lauri Maerov previously worked as Creative Director + Naming Specialist at Writethink and Verbal Branding Consultant / Writer, Natural & Organic Beverages & Food at Beyondbrands. Lauri Maerov holds Master Of Fine Arts - Mfa, Creative Writing from Queens University Of Charlotte.
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{first}.{last}@wellsfargo.com
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Profile bio
About Lauri Maerov
I specialize in verbal branding: developing a story and creating a distinctive voice that builds and revitalizes brand identity. Naming is my Super Power, wit my secret weapon. My background as a Hollywood studio executive, screenwriter and award-winning fiction writer contributes to my ability to create stories and language that ignite an authentic emotional connection with an audience. I serve as the Naming Specialist at Wells Fargo's in-house agency, which allows me to stay on top of the latest trends in fintechs and banking. I currently collaborate with strategic partners, from other creatives to brand strategists and ad agencies, and can put together an ad hoc powerhouse naming team at a moment's notice. I've led two comprehensive naming initiatives for major brands at Procter & Gamble and consulted on naming and taglines for global brands including the Olympics, Hyundai, DIRECTV and Samsung. My unique approach to creating brand identity has helped launch or relaunch brands including The Motion Picture Costumers Union, SpaRitual, Jane Iredale Cosmetics, Tio Gazpacho, Mood33, Briggs & Stratton, MUD Make-up and Clairol's Color Blend Foam (Facebook best-in-class campaign). I also facilitate naming process workshops for clients and the creative community.Partial Client List: The Interbrand Agency, Sterling Brands, Wells Fargo, Procter & Gamble (Bounty, Puffs, Charmin, Gain, Clairol, Mr. Clean, Beauty & Grooming), DIRECTV, BeyondBrands Agency (plant-based "seafood" Good Catch; Petal Botanical Blends; GoodSam Chocolate; BioLift), Aspect Ratio, Kitchen Collaborative, Twin Eagles Grills, Hain Celestial, SpaRitual, Cala Beauty Care, Canidae pet food, Murad, Orly Beauty, Malie Organic, Disney, and LORAC makeup.Services include:• Strategic brand identity, voice + brand story• Naming + taglines• Creative direction• Language & voice Style Guides• Leading workshops & speakingSweet Spots: • Organic & Natural• Consumer Packaged Goods (beauty, food, beverage)• Banking & Fintech• Entertainment & Technology• Coaching/mentoring creatives
Listed skills include Copywriting, Creative Direction, Social Media Marketing, Advertising, and 46 others.
Current workplace
Lauri Maerov's current company
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Qu Literary Journal, A Contemporary Literary Magazine From Queens University Of
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10 roles · 28 years
Lauri Maerov work experience
A career timeline built from the work history available for this profile.
Creative Director + Naming Specialist
CurrentBrand Identity Development; Naming Services; CopywritingWriting, naming and strategic branding for CPG, especially organic/natural, beauty and cosmetics, entertainment, pet products, tech, and eco-conscious products. Expertise in CBD and THC cannabis products for skincare, beverages and edibles.We also specialize in creative branding – voice, look and feel – for natural, eco-conscious (green) and organic products and services. Our sister company, Intuitive Beauty, offers branding, copywriting and graphic design in the natural beauty space.
Jan 2001 - Present
Verbal Branding Consultant / Writer, Natural & Organic Beverages & Food
CurrentNaming consultant and senior creative consultant at this renowned incubator/branding agency specializing in developing and launching conscious nutrition, beauty and beverage products. My role is to provide verbal branding expertise (brand identity: storytelling, brand voice, naming/taglines; packaging & web content; social media, and brand strategy), with specialties in beauty, CBD/Cannabis, botanicals, fair trade and organic consumer packaged goods. Successful, award-winning brands I've helped name and launch include GoodSam chocolate, Petal Sparkling Botanicals, Good Catch plant-based "seafood," Mood33 CBD beverage, BioLift Focus and Tio Gazpacho among many.
Jan 2016 - Present
Verbal Branding Consultant, Naming, Slogans & Brand Story
CurrentEnglish language expert and creative consultant to the verbal branding team at Interbrand Seoul. Evaluating and developing names and slogans for the Asian and international market. I've worked on projects for major brands from beauty to technology including: AmorePacific, Hyundai, Samsung, Sulwhasoo, Bobcat, When Beauty, LG International and the Olympics.
May 2014 - Present
Naming Specialist
Naming specialist for Wells Fargo's in-house agency, wello, covering brand identity projects across all lines of business. Creating names for new products and services. Research and expertise in current marketplace trends for fintechs in naming and verbal branding.
Oct 2023 - Oct 2024
Naming Specialist
Sole naming specialist for Wells Fargo's in-house agency, covering brand identity projects across all lines of business. Creating names for new products and services. Research and expertise in current marketplace trends for fintechs in naming and verbal branding.
Feb 2021 - Feb 2023
Creative Consultant, Sales & Marketing Team Advisory Board
Jul 2013 - Sep 2015
Associate Creative Director
Led interactive creative and global digital initiatives on Clairol and Wella brands.• Supervised design and content teams executing US & Canadian websites and social media for Clairol (P&G Hair Color) • Creative lead on concepting global site redesign for Clairol (www.clairol.com) and Wella Koleston international • Created ad campaigns as part of global agency collaborative team for major Clairol campaign launches: Nice N Easy, Foam, Natural Instincts, Root Touch-Up and more• Developed conceptual toolkits for digital execution for all Clairol & Wella Koleston brands• Co-wrote and concepted pitches, digital tactics and social media campaigns
May 2010 - Jun 2011
Senior Writer - Freelance
Creative concepting and writing for ad campaigns and collateral media. Frequently brought in on naming strategy and development, as well as taglines for subproducts and services.
2005 - 2011
~6 yrs
Managing Editor Of Advertising
Created and wrote ad campaigns and other print-related media.Supervised copywriters and edited collateral projects for Member Services Division.Principal writer of EarthLink's award-winning 1999 Annual Report.
1999 - 2000
~1 yr
4 education records
Lauri Maerov education
Master Of Fine Arts - Mfa, Creative Writing
Queens University Of Charlotte
Ba Program
Brandeis University
Ba, Theatre/Film Management
Northeastern University
Acting, Theatre Mfa Program
California Institute Of The Arts
FAQ
Frequently asked questions about Lauri Maerov
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What company does Lauri Maerov work for?
Lauri Maerov works for Qu Literary Journal, a contemporary literary magazine from Queens University of.
What is Lauri Maerov's role at Qu Literary Journal, a contemporary literary magazine from Queens University of?
Lauri Maerov is listed as Managing Editor at Qu Literary Journal, a contemporary literary magazine from Queens University of.
What is Lauri Maerov's email address?
AeroLeads has found 1 work email signal at @wellsfargo.com for Lauri Maerov at Qu Literary Journal, a contemporary literary magazine from Queens University of.
What is Lauri Maerov's phone number?
AeroLeads has found 2 phone signal(s) with area code 323 for Lauri Maerov at Qu Literary Journal, a contemporary literary magazine from Queens University of.
Where is Lauri Maerov based?
Lauri Maerov is based in Raleigh-Durham-Chapel Hill Area, United States while working with Qu Literary Journal, a contemporary literary magazine from Queens University of.
What companies has Lauri Maerov worked for?
Lauri Maerov has worked for Qu Literary Journal, A Contemporary Literary Magazine From Queens University Of, Writethink, Beyondbrands, Interbrand, and Wells Fargo.
How can I contact Lauri Maerov?
You can use AeroLeads to view verified contact signals for Lauri Maerov at Qu Literary Journal, a contemporary literary magazine from Queens University of, including work email, phone, and LinkedIn data when available.
What schools did Lauri Maerov attend?
Lauri Maerov holds Master Of Fine Arts - Mfa, Creative Writing from Queens University Of Charlotte.
What skills is Lauri Maerov known for?
Lauri Maerov is listed with skills including Copywriting, Creative Direction, Social Media Marketing, Advertising, Blogging, Branding And Identity, Social Media, and Brand Development.
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