Lauri Martinez

Lauri Martinez Email and Phone Number

Head of Marketing and Channel Strategy @ Cyber Defense Group
Longmont, CO, US
Lauri Martinez's Location
Longmont, Colorado, United States, United States
Lauri Martinez's Contact Details

Lauri Martinez personal email

n/a

Lauri Martinez phone numbers

About Lauri Martinez

For two decades I have held strategic channel roles within the IT, Cybersecurity and Telecom industries. My career highlights include the successful development and management of multiple channel programs, leading global and regional go-to-market strategies for both direct and indirect sales teams and designing sales enablement tools that advance pipeline progression. Driven by my dedication to the channel, I’ve consistently generated new revenue and achieved partner ecosystem expansion through informed decision-making, creative approaches, and innovative solutions. Collaboration is the cornerstone of my work ethic. I thrive both as a proactive individual contributor and in roles that require managing and inspiring teams.-Proud member of Alliance of Channel Women, Channel Marketing Association and WOTC Leadership Network -Winner of the Channel Marketing Excellence Visionary Award from The Channel Marketing Association 2023 and 2024-Recognized in the 2024 Women in the Channel

Lauri Martinez's Current Company Details
Cyber Defense Group

Cyber Defense Group

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Head of Marketing and Channel Strategy
Longmont, CO, US
Website:
cdg.io
Employees:
19
Lauri Martinez Work Experience Details
  • Cyber Defense Group
    Head Of Marketing And Channel Strategy
    Cyber Defense Group
    Longmont, Co, Us
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  • Enzu
    Global Channel Director Western Us/Apac
    Enzu May 2024 - Present
    Cheyenne, Wy, Us
    View
  • Trustwave
    Director Channel & Alliance Marketing
    Trustwave Mar 2023 - Apr 2024
    Chicago, Illinois, Us
    View
  • Nord Security
    Head Of Channel Marketing, Us
    Nord Security Aug 2022 - Mar 2023
    View
  • Avaya
    Director Global Channel Marketing
    Avaya Oct 2021 - Aug 2022
    Morristown, New Jersey, Us
    View
  • Broadvoice
    Vice President, Channel Marketing
    Broadvoice Feb 2021 - Oct 2021
    Northridge, Ca, Us
    Responsible for the development of strategic marketing plans to help recruit, onboard, and enable partners to market and sell Broadvoice solutions. Managed Broadvoice's award winning Partner Advantage Program as well as Customer and Partner Advisory Boards.
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  • Pgi
    Sr. Director, North America Field, Channel, & Customer Marketing
    Pgi Dec 2018 - Feb 2021
    Alpharetta, Ga, Us
    Led the development, execution, and management of PGi's North America Field and Partner marketing strategy and related measurements. Responsible for our partner program including updates and refinements to align with our growth initiatives and product evolution. In charge of NA event calendar and overall participation working with media, analyst, demand gen and solutions marketing teams.
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  • Ca Technologies
    Principal, Global Channel Marketing
    Ca Technologies Jul 2018 - Dec 2018
    San Jose, California, Us
    Principal, Global Channel Marketing
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  • Tsl Marketing
    Vp Of Customer Experience & Success
    Tsl Marketing Aug 2016 - Jul 2018
    Elkridge, Maryland, Us
    Ensure the TSL customer experience is second-to-none throughout our entire engagement and ongoing partnership. Responsible for creating a buyers-journey process that promotes the highest levels of customer satisfaction and growth for both organizations while continuing to communicate our vision and value to our customers. In addition, responsible for the development of operational metrics and a standard cadence to measure the success of our overall client engagements. Collaboration with internal teams to inspire company-wide culture of customer success and identify opportunities for continuous improvement.
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  • Windstream
    Sr. Marketing Consultant - Field And Channel Marketing
    Windstream Jul 2014 - Jul 2016
    Little Rock, Ar, Us
    Responsible for the development and execution of strategic marketing initiatives for Windstream’s direct sales teams, channel partners and account managers. Nationwide channel marketing responsibilities include co-marketing program management, marketing planning and assistance with new partner recruitment. Field Marketing responsibilities include data analysis, strategic plan development, integrated GTM planning/execution and sales enablement for the West Region and select Nationwide campaigns.
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  • Tsl Marketing
    Director Of Consulting Services
    Tsl Marketing Jan 2012 - Jul 2014
    Elkridge, Maryland, Us
    Responsible for the development, roll-out, and execution of a new consulting department at TSL Marketing, including all offerings, programs and services. These offerings and programs range from marketing/sales consulting, social media marketing consulting, lead nurturing/progression consulting, and channel partner program consulting and assessments. In addition, responsible for managing TSL's Outsourced Marketing umbrella of offerings for all phases of marketing planning and execution for multiple information technology companies in the US and Canada.
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  • Tsl Marketing
    Ibm Account Manager
    Tsl Marketing Aug 2010 - Jan 2012
    Elkridge, Maryland, Us
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  • Tsl Marketing
    Consultant
    Tsl Marketing Mar 2010 - Nov 2010
    Elkridge, Maryland, Us
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  • Ibm
    Marketing Manager
    Ibm Sep 1991 - Feb 2009
    Armonk, New York, Ny, Us
    Marketing Professional with excellent results in multiple disciplines of marketing, including marketing management, marketing communications, channel marketing, event marketing, and partner co-marketing.
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Lauri Martinez Skills

Lead Generation Demand Generation Marketing Automation Channel Partners Channel Strategy Marketing Strategy Marketing Management Marketing Communications Multi Channel Marketing Marketing Management B2b Strategy Sales Process Program Management Market Analysis Social Media Marketing Solution Selling Segmentation Salesforce.com Thought Leadership Enterprise Software Go To Market Strategy Sales Crm Product Marketing Business Development B2b Marketing Direct Marketing Strategic Partnerships Account Management Sales Enablement Direct Sales Saas Market Planning Integrated Marketing Email Marketing Analytics Competitive Analysis Digital Marketing Market Research Lead Management Strategic Marketing Consultancy Customer Relationship Management Business To Business Hubspot Marketo Cloud Computing

Lauri Martinez Education Details

  • University Of Phoenix
    University Of Phoenix

Frequently Asked Questions about Lauri Martinez

What company does Lauri Martinez work for?

Lauri Martinez works for Cyber Defense Group

What is Lauri Martinez's role at the current company?

Lauri Martinez's current role is Head of Marketing and Channel Strategy.

What is Lauri Martinez's email address?

Lauri Martinez's email address is la****@****ast.net

What is Lauri Martinez's direct phone number?

Lauri Martinez's direct phone number is +144371*****

What schools did Lauri Martinez attend?

Lauri Martinez attended University Of Phoenix.

What skills is Lauri Martinez known for?

Lauri Martinez has skills like Lead Generation, Demand Generation, Marketing Automation, Channel Partners, Channel Strategy, Marketing Strategy, Marketing Management, Marketing Communications, Multi Channel Marketing, Marketing, Management, B2b.

Who are Lauri Martinez's colleagues?

Lauri Martinez's colleagues are Kevin Keating, Cindy Grubstein.

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