Lauri M.

Lauri M. Email and Phone Number

Creating marketing content for healthcare to horses
Lauri M.'s Location
Albuquerque, New Mexico, United States, United States
Lauri M.'s Contact Details

Lauri M. personal email

n/a

Lauri M. phone numbers

About Lauri M.

I have extensive experience in brand management, corporate communications and marketing, including more than 25 years in the healthcare industry. In my current role as Director of Brand Management with Presbyterian Healthcare Services, I design, implement and manage traditional and digital marketing campaigns, advertising, and communications plans for Commercial, Medicare and Medicaid health plan products, representing a combined membership of more than 625,000.As a volunteer, I also currently serve as President of one of the largest nonprofit horse rescues in New Mexico and manage all of the organization's marketing, media/public relations, and digital promotions.Specialties: Corporate branding and identity, strategic marketing, writing, promotions, event planning

Lauri M.'s Current Company Details

Creating marketing content for healthcare to horses
Lauri M. Work Experience Details
  • Presbyterian Healthcare Services
    Director, Brand Management
    Presbyterian Healthcare Services Oct 2005 - May 2024
    Albuquerque, Nm, Us
    Accountable for planning and implementing strategic traditional media and digital marketing campaigns that achieve business goals and seeding a comprehensive brand plan into the marketplace. • Promoted to this position after four years as a marketing product manager. • Protect brand equity by leading teams as they evolve the brand platform, monitor the brand’s health through research, and ensure brand consistency via the updating and use of corporate brand standards; Presbyterian is consistently rated as the “best healthcare organization” and “best health plan” in annual statewide consumer brand preference surveys.• Design, implement, and manage all strategic brand marketing, communication, and advertising plans for New Mexico’s largest health system with a primary focus on the health plan’s Commercial, Medicare, and Medicaid products and services representing nearly 480,000 customers; have exceeded organizational new member sales goals for the last five consecutive years.• Analyze the effectiveness of marketing/advertising/media activities against plan objectives, budgets, and yearly member sales and retention goals; identify opportunities and marketing gaps; manage an annual $1.5 million budget; monitor spending while measuring effectiveness of initiatives to achieve set objectives.
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  • New Mexico Retiree Health Care Authority
    Communications And Wellness Manager
    New Mexico Retiree Health Care Authority Aug 1998 - Oct 2005
    Represented the agency by conducting public presentations around the state to promote health care benefits to current public employees and retirees; wrote and produced all agency presentations, newsletters and other print collateral and online marketing initiatives; managed customer service staff and served as a member of agency’s management team; worked directly with contracted vendor to administer comprehensive wellness program for all agency retirees and their dependents, including health fairs, health risk assessments, and lifestyle and disease management programs.
  • High Mountain Press, Inc.
    Marketing Manager
    High Mountain Press, Inc. Apr 1996 - Aug 1998
    Managed development and execution of all marketing activities, including print and online advertising, news releases, sales collateral, new product presentations and convention planning/coordination; oversaw web site development and maintenance and managed part-time webmaster.
  • Indianapolis Chamber Of Commerce
    Communications Manager
    Indianapolis Chamber Of Commerce Jun 1988 - Jul 1995
    Designed, wrote and produced member newsletters, news releases/PSAs and other marketing materials; coordinated public relations and promotions for special events and trade shows; purchased all print, radio, and outdoor advertising.

Lauri M. Skills

Marketing Communications Advertising Healthcare Strategic Planning Promotions Event Planning Writing Marketing Strategy Corporate Branding Social Media Internal Communications Leadership Business Strategy Budgets Program Management Public Relations Marketing Event Management Team Leadership Social Media Marketing Nonprofits Public Speaking Newsletters Seo Press Releases Project Management Account Management Management Online Marketing Corporate Communications Strategic Communications Customer Service Strategy Team Building Facebook Data Analysis Digital Marketing Copywriting Marketing Research Publishing Online Advertising Email Marketing

Lauri M. Education Details

  • Depauw University
    Depauw University
    Communication

Frequently Asked Questions about Lauri M.

What is Lauri M.'s role at the current company?

Lauri M.'s current role is Creating marketing content for healthcare to horses.

What is Lauri M.'s email address?

Lauri M.'s email address is lm****@****phs.org

What is Lauri M.'s direct phone number?

Lauri M.'s direct phone number is +150592*****

What schools did Lauri M. attend?

Lauri M. attended Depauw University.

What skills is Lauri M. known for?

Lauri M. has skills like Marketing Communications, Advertising, Healthcare, Strategic Planning, Promotions, Event Planning, Writing, Marketing Strategy, Corporate Branding, Social Media, Internal Communications, Leadership.

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