Laurin Gonzalez Email & Phone Number

United States

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

• Works in a team to create and implement effective digital fundraising campaigns for clients.• Maintains the client relationship by staying in close contact with clients throughout the day via email and phone, leading weekly check-in calls, and presenting at big strategy meetings.• Serves as the overall project manager for work with the client, ensuring all deliverables are on time — including drafting email, SMS, and web copy for fundraising, advocacy, and engagement campaign —managing up and down as necessary to get the work done.• Oversees the many details of launching email campaigns using Luminate, EveryAction, Salesforce Marketing Cloud, or whichever CRM client uses.• Initiates and finalizes strategy documents such as campaign plans and wrap-up reports.

Washington D.C. Metro Area

• Managed day-to-day execution of email fundraising and digital communication activities including strategy and timing of sends, editing and trafficking approvals of email copy, as well as email campaign set-up, testing, and tracking revenue in email marketing tool and database• Coordinated the work of outside vendors on email and multi-channel fundraising campaigns including direct mail• Oversaw reporting and data consistency for the Marketing department with Salesforce CRM• Supported the Marketing team with the overall email, online and offline strategy including offline integration while creating and maintaining a cross-channel editorial calendar to track all relevant dates and projects

Washington D.C. Metro Area

• Oversaw day-to-day execution of email fundraising and digital communication activities including strategy and timing of sends, editing and trafficking approvals of email copy, as well as email campaign set-up, testing, and tracking revenue in email marketing tool and database• Coordinated the work of outside vendors on email and multi-channel fundraising campaigns including direct mail, as well as managing reporting and data for the Marketing department• Assisted the Marketing team with the overall digital and offline strategy including offline integration while creating and maintaining a cross-channel editorial calendar to track all relevant dates and projects• Maintained and updated website and website donation pages while meeting regular reporting requirements for email deliverability, digital performance, and donor conversion

Las Vegas, Nevada Area

• Utilized content management systems to review, edit, and produce new products for current suppliers• Analyzed financial data to uncover discrepancies, trends, and matches using Microsoft Excel and SUN system• Assessed and corrected reported content errors to prevent future customer service issues• Served as the main point of contact for current suppliers advising and resolving issues and answer questions

Las Vegas, Nevada Area

Reno, Nevada Area

• Researched and managed data of relevant communities to plan and implement recruitment strategies • Collaborated with Marketing and Communications department with the creation of print and email marketing campaigns to recruit new Girl Scouts and volunteers• Organized, planned, and executed recruitment events of potential Girl Scouts and adult volunteers in local and rural communities • Aided, supported and improved communications to Troop Leaders through various campaigns (recruitment, cookies, etc.)

Reno, Nevada Area

• Secured the safety of the library for patrons • Provided information to patrons about library services as well as the university campus• Organized, planned, and set-up events within the library

Reno, Nevada Area

• Recorded statistical data from voter responses to estimate candidate support • Assisted in the planning routes for canvassing• Engaged and educated public of candidate options for the 2012 Presidential Election

Bachelor’S Degree, Political Science And French

Activities and Societies: Secretary and Historian for Sisters on a Move

French Language And Literature

Activities and Societies: • Semester-long academic experience including homestay with a non-English speaking family • Completed 18 hours.

Political Science And Government