I'm passionate about helping retailers, ecoms and dtc brands improve their marketing ROI. I love to have conversations about Marketing Mix Modeling, Incrementality, and everything else related to measuring and improving effectiveness of marketing.I work at Sellforte - we are partners for modern marketing teams who are ambitious about using data and latest developments in data science to continuously improve marketing ROIs. Before joining Sellforte, I spent almost 10 years at the Boston Consulting Group, supporting world's largest advertisers across the globe to improve their marketing performance. At BCG, I was also building a new transformation unit aimed at helping companies to make rapid improvements in their performance.