I have had a long and successful career in the beverage industry, explicitly importing, distributing, selling, and marketing premium spirits and wines. For the last 25 years, I have been the Chairman of the Board of AS Prike, a leading premium spirits and wine company in Estonia, Latvia, and Lithuania.Today, I am responsible for the strategic and everyday management of the company in the three countries, joint business/brand management with the top spirits and wine companies in the world, and building up the number one modern and profitable premium spirits and wine company.I started my career at Prike in 1997 as the Sales Director and board member, managing Estonia's sales department and Hennessy brand management. At the beginning of my career, I built up one of Estonia's first modern sales departments, which achieved an extremely high market share in the beer market as a Sales Manager at SAKU Brewery Ltd.Overall, I am proud of my achievements in the industry and look forward to continuing to contribute to the success of Prike and our partners and customers.My vision for Prike is to be the best and most valued drinks company in the Baltic States. We strive to provide our customers with the highest quality products and services while also maintaining a commitment to sustainability and responsible business practices. Through our dedication to excellence, innovation, and customer satisfaction, we aim to set the standard for the industry and exceed the expectations of our stakeholders.My team at Prike and I personally value being proactive, innovative, and willing to embrace change. We believe in moving quickly, taking action to achieve our goals, and staying ahead of the competition. As a team, we are constantly striving to be agile and responsive to the needs of our customers and the market. By upholding these values and being passionate about our business and our industry, we can maintain our position as a leader in the industry and continue to provide exceptional value to our stakeholders.
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Chairman Of The BoardPrike As Dec 1997 - PresentEstonia, Latvia, LithuaniaResponsibilities: strategical and everyday management of Prike in 3 countries, joint business/brand management with top spirits & wine companies worldwide. Prike is a company with extensive traditions and has been actively operating successfully in the Baltics for 30 years.We are proud to be the leading sales and marketing company of premium beverages in the Baltic countries. Our strength lies in our long-term experience and ability to build the world’s leading luxury brands in the Baltic markets. Our partners value our expertise and ability to build world-class quality Brands. Most of the Brands we represent belong to the world’s top-rated Brands; hence they have reached the same position also in Estonia as a result of our years of work and experience. We are a good partner for more than 190 outstanding premium Brands with more than 1500 quality products in Baltic markets. Our portfolio consists of leading brands that are rooted in consumer demand and meet substantial consumer requirements.The successful development in the Baltic region and 30 years of experience have brought 150 talented people to our team. Our primary target customers are Horeca clients and key retail outlets. We boast the largest distribution network in the Baltic States, with 2500 on-trade and 4300 off-trade customers.Main products/brands: Hennessy, Moet & Chandon, Johnnie Walker, Baileys, Gordons, Smirnoff, Captain Morgan, many other leading international spirit & wine brands + British American Tobacco.
Lauri Põldemaa Education Details
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Executive Mba -
Estonian American Business CollegeBachelor Of Business Administration - Bba -
Construction Engineering
Frequently Asked Questions about Lauri Põldemaa
What company does Lauri Põldemaa work for?
Lauri Põldemaa works for Prike As
What is Lauri Põldemaa's role at the current company?
Lauri Põldemaa's current role is Chairman of the Board at Prike AS.
What schools did Lauri Põldemaa attend?
Lauri Põldemaa attended Estonian Business School, Estonian American Business College, Taltech – Tallinn University Of Technology.
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