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We create thriving communities.We help organizations build great teams while implementing the systems and structures to create meaningful impact and growth. We work closely with leaders and their teams to understand their 'why'- ‘purpose’ and ‘values’ and develop a roadmap for success; creating the foundation for organizations and businesses to design spaces for every person to thrive.We help you embed EDI in everything that you do, building equity, diversity, and inclusion into the foundational elements of the business while creating safe spaces to engage in real dialogues, policies around fairness, respect and civility and strategies for navigating sensitive issues related to EDI. We provide clients with tools and strategies to foster diverse teams.

We have a passion for building businesses from the inside out.The way in which businesses operate today is limiting their success. Traditionally businesses design from the outside in, which means they look at the market and competitors, consolidate the information gathered and then use it to make choices on how the business is run.But in today’s world we know that businesses need be organic and sustainable. We know that we need to focus on the Human Dynamics within a business to make it work. Placing a focus on the culture and the people within businesses and ensuring teams play an integral role in the devising of the processes, systems, and structures from the very beginning. It’s about the forming of relationships, having open and transparent communication and ensuring teams are focal to the climate and strategy for growing and scaling businesses right from the get-go.This is where the Conscious Business Operating System comes in!We have designed a system that integrates business mechanics with human dynamics and looks at growth and impact through the lens of four integrated systems: Revenue, Infrastructure, Strategic Growth and Human Dynamics. When your business focuses simultaneously on building and integrating the four systems; it means that resources can be allocated and adjusted for each phase of growth.

Certified L4 Essentrics InstructorWith over 30 years of experience in the fitness industry, Laurissa is passionate about helping her clients discover their strength, agility, and power. Laurissa discovered Essentrics in 2015, after years of enduring wear and tear on her body through competitive sports. She found the Essentrics technique to be a transformative game-changer, alleviating her chronic pain through this full body rebalancing program.

As a member of the senior management team the director is responsible for internal and externalcommunications in addition to building and maintaining critical relationships and partnerships to advance the mission and profile of the BBI.• Develop Communications Strategy• Oversee the Business is Jammin’ Youth Initiative• Creation of Strategic Plan• Identify Funding Opportunities• Identify and create events that profile the BBI and support clients• Assess sector trends and developments for all business lines• Establish new revenue generating models• Oversee the B2B Magazine

A member of the senior management team, the Special Projects Manager plans, organizes, directs, and controls the development and administration of special projects and programs. Through networking, strategic alliances, and or internal development, the Special Projects Manager manages special projects and activities on behalf of BBI Composite group and associated entities. • Participate in the implementation of the interim Strategic Plan and development of BBI’s 3-year strategic plan by providing advice to senior management • Establish procedures to meet objectives for 20th anniversary celebration event• Work with SMT and other work groups as required to plan, manage or evaluate Canada 150 file and 2017 Summit• Reestablish the client performance awards program; Business of the Year and Hector Jacques Award • Plan, organize, direct, control and evaluate lead the team producing the B2B Magazine • Conduct industry and/or sectors needs assessments• Support the renewed direction of Communications and marketing the BBI Brand changes• Work as the project lead on assigned projects, events• Networks to attract potential clients and to develop business relations with strategic partners • Develop, coordinates and manages special programs/projects as required (e.g. Sector Round-tables, The Summit, etc.)

• Manage and coordinate 25+Brand Ambassadors• Liaise and manage relationships with sponsors and partners• New client meetings and representation• Coordinate and manage logistics for withZest tours• Manage bookings, clients, itineraries for tour• Event Management• Site tour, client meetings and vendor negotiations• Grow the WithZest brand • Manage and support event logistics• Social media and ad creation/strategy

• Worked to expand the company’s product reach through Herald’s on-line shop and Headline Promotional Products• Identified and attracted new products, customers and market consistent with the Herald brand• Researched new business opportunities• Identified sales points• Developed plans and strategies• Responsible for operations and logistics of Herald Shop & Headline promotions on a day to day basis• Worked with Herald Sales team on targeted clients and marketing strategies• Worked with Herald Events & Marketing to increase product lines • Scotiabank Bluenose Marathon 2016 • CIS Hockey 2016 • Craft Beer Association of Nova Scotia • Halifax Hurricanes Basketball Club• Established annual budget and monthly sales objectives and targets• Negotiated and managed supply contracts• Prospected and developed new accounts• Developed long term relationships with local business owners and partners• Created and presented proposals for customers• Managed admin specialists for Headline Promotions & Herald Shop• Managed social media strategy, print and digital promotions

Personal Training, Nutritional Consultant, Sports ConditioningOpened the first boutique style fitness and wellness studio in the Maritimes. As an innovator in the health and wellness sector, brought in equipment and training methods unique to Atlantic Canada. • Revenue generation: built business from 0 to $750,000 (total revenue) in 5 years.• Recruited and hired personal training and fitness professionals• Responsible for all marketing and sales: complete strategy build of marketing plan which included email marketing, CRM tool, social media and other off line marketing strategies• Continuing Education Provider- created programming/educational material for fitness/wellness professionals. Run regular training in various disciplines with manuals that I have written.• Presenter for conferences and regular contributor for health section on local news channel• Involved in the planning and creation of HRM Fitness Week 2014/2015• Created and managed sport/fitness related events, training and workshops• Worked with corporate clients to bring health & wellness programs to their employees• Taught the Sport Nutrition Program for the School of Natural Nutrition

Core Essentials provides lifestyle and personal fitness training, specializing in sport conditioning and designing individualized fitness and nutrition programmes for our valued clients.Our team promotes physical, dietary, and mental fitness with an holistic, effective approach to functioning on a daily basis.

As part of the original start-up team, held responsibility for planning events and tradeshows as well as product launches, identified markets and tradeshow opportunities for growth, created the events calendar annually, coordinated and identified sponsorship opportunities, responsible for internal events for employee moral, oversaw product development for promotional purposes, oversaw and took care of travel for all staff and clients. Responsible for recruitment and hiring based on the needs of departments, oversaw and managed employee benefits, responsible for negotiating employee benefit contracts with service providers.

Brought on board to create a conferences & events department for the 1200 person law firm. Responsible for all internal and external events for staff, attorneys and clients. Managed a 2 million budget which included overseeing the internal travel agency and food service provider. Responsible for negotiating contract renewals with American Express Travel and Sodexho Marriot as well as tendering contracts for renewal. Responsible for all contract negotiations with hotels for events. Duties also included planning internal events for staff moral, planning and coordination of bi-annual retreat for the attorneys from all the offices (DC, New York, San Francisco, London & Belgium). Implemented an etiquette program for the newly hired attorneys. Worked with the pro bono section to coordinate events and fundraisers.

Owned and operated an event planning agency. Ran events ranging from weddings to corporate functions and conferences. Wrote proposals and successfully won events with budgets from $5,000 to $1,000,000.Responsibilities encompassed: managing supplier and corporate sponsorship relationships, location scouting, timelines, milestones, contract negotiation, expenses, budgets, conception & execution of event design, sourcing and management of resources, design and production of collateral, timelines, milestones and full on-site coordination.