- Promoted for Outstanding Performance: Recognized for significant contributions to the firm, leading to multiple promotions based on measurable impact.- Developed and executed comprehensive marketing and business development strategies, including targeted digital campaigns, brand enhancement efforts, and relationship-building initiatives to boost outreach and networking.- Conducted in-depth qualitative business research, synthesizing insights to present actionable strategies to senior leadership, driving informed decision-making.- Identified and capitalized on opportunities to market legal events, resulting in increased visibility and networking opportunities.- Media Project Leadership: Firm's liaison for high-profile national media projects, such as collaborating with Dennis Quaid's production teams on *VIEWPOINT*, to elevate the firm’s brand visibility through strategic partnerships.- Managed targeted lead generation campaigns that directly contributed to a notable increase in case referrals and overall firm growth.- Oversaw the planning and execution of special events, community outreach programs, and participation in industry conventions, enhancing the firm’s profile and community presence.- Served as a liaison between medical specialists and legal teams, effectively fostering partnerships to streamline patient and client referrals across California, improving access to comprehensive care.- Negotiated sponsorship deals and advertising contracts employing market research and analysis to optimize campaign performance, visibility, and overall value.- Represented the firm at legal galas, conferences, and special events, enhancing professional relationships and industry connections.- Proficient in internet marketing, social media strategy, content creation, SEO, and analytics, driving engagement and visibility online.-Acted as the video spokesperson for the firm's nonprofit initiatives, effectively communicating the organization’s mission and values.

Contract position.- Developed and executed strategic marketing plans to enhance engagement among students, employers, and alumni.- Produced targeted content for email campaigns and social media, including video storyboards for digital platforms.- Managed the bi-weekly Career Center Newsletter, curating information on events, job opportunities, and career development for students and alumni.- Collaborated with cross-functional teams to devise strategies that promote campus events and career services.- Conducted outreach to USC alumni for internship mentorship, fostering professional connections for students.- Created tailored outreach content for post-doctoral students and alumni.- Managed social media platforms, developing content calendars and optimizing post schedules, resulting in a 30% increase in engagement through real-time monitoring and KPI analysis.

Robotic Process Automation (RPA) Product Launch | Direct Sales B2B Division | North America- Strategic Contributor: Played a pivotal role in refining the go-to-market sales strategy for RPA, specifically tailored for small and medium-sized businesses (SMBs).- Revenue Growth Initiatives: Developed and implemented client success initiatives that significantly enhanced revenue growth through precise forecasting and robust opportunity management.- CRM Management: Maintained detailed CRM records to meticulously track sales interactions and pipeline progress, ensuring data-driven decision-making.- Cross-Functional Collaboration: Partnered with product development and engineering teams on Proof of Concept projects, leading to enhancements in product features and a deeper understanding of market fit.- Market Opportunity Roadmapping: Contributed to the creation of strategic product roadmaps that leveraged both existing and emerging market opportunities.- Brand Development: Designed and produced impactful branding and marketing collateral, including website content and targeted social media campaigns to engage key prospects.- High-Impact Email Campaigns: Developed and launched strategic email drip campaigns that consistently achieved a 40%+ open rate and over 8% click-through rate, resulting in increased audience engagement and a notable uptick in meetings leading to closed-won business.

Technology and Marketing Firm Specializing in SaaS Solutions for Higher Education and Nonprofits.- Spearheaded the revitalization of underperforming SaaS products, achieving over 40% growth in sales revenue during and after the pandemic.- Boosted profitability and pipeline development through innovative marketing strategies and targeted sales initiatives across multiple channels.- Increased brand visibility through effective content creation and management, including compelling copywriting, engaging blogs, impactful email campaigns, and persuasive presentations.- Formulated and implemented strategic short- and long-term sales objectives, enabling rapid profit recovery in niche markets impacted by the pandemic.- Successfully managed a team of offshore administrative staff, ensuring timely project deliverables and operational efficiency.

Remote position - Spearheaded new market launch in Raleigh, NC for this national marketing company. Built an account portfolio from the ground up to over $500,000 in annual billing of both online and cable network advertising.- Provided marketing solutions with the company's suite of digital advertising and cable network advertising including targeted display, SEM/SEO, and pre-roll/online video.- Original content creation/copywriter for local and regional advertising on cable networks as well as digital online pre-roll video.- Early promoted to Senior Account Executive from Account Executive within nine months of hire and successful new market launch in Raleigh, NC.

Sales Cycle Management:- Led the sales cycle from outreach to client onboarding, facilitating smooth transitions to established and renewing client status.- Crafted and negotiated customized advertising packages, fostering mutually beneficial partnerships with advertisers and agencies.- Utilized Nielsen Scarborough ratings and WideOrbit software to analyze market trends and enhance advertising strategies for improved client outcomes.- Ranked consistently among the top revenue producers on the sales team, driving significant growth and surpassing sales targets.

- Recipient of the 2008 Hearst Media Marketing Excellence Award: Recognized as one of twelve national awardees for exceptional contributions to marketing effectiveness and innovation.- Territory Revitalization: Spearheaded efforts to transform a region dominated by non-profit advertisers, achieving a remarkable revenue increase of $372,000, translating to 30% year-over-year growth for the publication.- Strategic Campaign Development: Designed and executed impactful advertising campaigns utilizing strategic placement and compelling content creation, significantly enhancing community engagement and brand visibility.- Account Strategy Leadership: Developed and delivered comprehensive account strategies to key stakeholders, successfully navigating the declining print media landscape and aligning offerings with client needs.- Integrated Sales Initiatives: Championed targeted, multi-platform sales initiatives that expanded the customer base and elevated revenue from online advertising, effectively managing the transition from print to digital formats.- Resilience and Adaptability: Demonstrated outstanding resilience during organizational restructuring and layoffs, playing a crucial role in transitioning from traditional print media to digital platforms, resulting in new revenue streams and a broadened client base.