Laura Robichaux
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Laura Robichaux Email & Phone Number

Holistic Wellness & Transformation Coach, Previously: Global Marketing and Advertising Pro at By Way of Grey
Location: Atlanta, Georgia, United States 16 work roles 4 schools
1 work email found @bbdo.com LinkedIn matched
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Current company
Role
Holistic Wellness & Transformation Coach, Previously: Global Marketing and Advertising Pro
Location
Atlanta, Georgia, United States

Who is Laura Robichaux? Overview

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Laura Robichaux is listed as Holistic Wellness & Transformation Coach, Previously: Global Marketing and Advertising Pro at By Way of Grey, based in Atlanta, Georgia, United States. AeroLeads shows a work email signal at bbdo.com and a matched LinkedIn profile for Laura Robichaux.

Laura Robichaux previously worked as Founder, Holistic Wellness & Transformation Coach at By Way Of Grey and Chief Brand Officer at Sacred Ceremony Co. Laura Robichaux holds Health And Wellness Coaching Certificate, Health And Wellness, General from Institute For Integrative Nutrition.

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Email format at By Way of Grey

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{first}.{last}@bbdo.com
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Profile bio

About Laura Robichaux

I am a Holistic Wellness & Transformation Coach helping working women in their 30s, 40s, & 50s overcome burnout and reprioritize their priorities, clarity, peace, & happiness through a customized program. By helping women focus on the root of burnout (it's not always what you think) we get to resolution & relief in 3 months, before your next quarterly report is due ;) In a past life: 17+ years experience in building brands, communications strategies, campaigns and consumer experiences by leading agency and client teams into action through solution-agnostic strategic planning and execution rooted in objectives measured in dollars, clicks and eyeballs.Brand and marketing professional with experience supporting high-profile brands including The Home Depot, Deloitte, TiVo, Intercontinental Hotel Group, EPIX, Interface Flooring, LexisNexis Risk Solutions, GEICO, Bass Pro Shops, Fidelity, Turner, DC Comics, Chick-Fil-A and Coke Zero in roles ranging from Intern to Account Director. Known for providing top of the line service through collaboration, attention to detail and a keen ability to focus on the big picture while ensuring team success through oversight of execution teams. Driven to grow relationships and revenue by delivering strategic solutions that help brands achieve their marketing objectives both short and long term. Experience with growing current business as well as finding new opportunities. Specialties: * Client Service & Account Management * Strategic Planning * Creative Strategy and Application * Website Development * Digital and Traditional Media * Staff Fulfillment * Primary & Secondary Research * Organic Growth * Project Management * Branding * Proposal Development * Management & Training * Agency Operations * Video Production * Social Marketing * Sports Marketing * Experiential Planning and Production * Contract Negotiation * New Business Development *Strengths: * Self-starter * Thrives managing multiple project scopes, budgets, timelines and deliverables simultaneously * Collaborative team player * Outstanding written and verbal communication skills * Attentive to detail * Sense of humor * Quickly adaptable to changing priorities *

Listed skills include Marketing, Social Media Marketing, Relationship Marketing, Advertising, and 20 others.

Current workplace

Laura Robichaux's current company

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By Way of Grey
By Way Of Grey
Holistic Wellness & Transformation Coach, Previously: Global Marketing and Advertising Pro
AeroLeads page
16 roles

Laura Robichaux work experience

A career timeline built from the work history available for this profile.

Founder, Holistic Wellness & Transformation Coach

Current

As a Holistic Wellness & Transformation Coach, I specialize in empowering working women in their 30s, 40s, and 50s to conquer burnout, redefine their priorities, and reignite their excitement for their lives. Through my tailored 90-Day UNBINDING BURNOUT Program, I guide clients toward greater clarity, inner peace, and lasting happiness. Together, we create a personalized roadmap that fosters resilience and promotes well-being, enabling women to thrive personally and professionally.Services: - 1:1 Coaching- Small Group Coaching- Executive Workshops

Feb 2024 - Present

Freelance Marketing Consultant

Current

Atlanta, Georgia, Us

Apr 2024 - Present

Vp, Group Account Director

Atlanta, Georgia, Us

Clients: IHG Hotels & Resorts, Vredestein Tires, Rent., Metro Atlanta Chamber, Atlanta Sports Council

Apr 2023 - Feb 2024

Vp, Account Director

New York, Ny, Us

Client: The Home DepotLed a multi-discipline team through campaign strategy, creative execution, and production to support all major sales events including national online and broadcast retail advertising for The Home Depot.

Oct 2022 - Apr 2023

Account Director

New York, Ny, Us

Client: The Home DepotLed a multi-discipline team through campaign strategy, creative execution, and production to support all major sales events including national online and broadcast retail advertising for The Home Depot.

Oct 2021 - Oct 2022

Director, Strategic Solutions

Atlanta, Georgia, Us

Jun 2021 - Oct 2021

Group Account Director

Atlanta, Georgia, Us

Reinventing brands and driving growth from ideation to implementation through data-driven brand development leading to execution of brand in physical spaces, digital channels and all of the points between and around. A full-service branding agency born out of retail experience design, we spend our days guiding clients and organizations through smart strategy development, flawless design direction and seamless implementation at every consumer touchpoint.—Serve as strategic partner to high profile clients in brand, marketing, sales, facilities, management, technology and operations departments to ensure relationship growth, innovative solutions and planning, a keen focus on client’s business, competitive conditions and delivery of best in class creative work and agency service.—Identify client needs and provide strategic goal-driven, channel and platform agnostic solutions with measurable results. —Focus on C-suite and board-level decision making and alignment by identifying cross functional opportunities, selling in the agency point of view to senior clients, leading planning and overseeing end to end project phases. —Mentor and manage Account and Project Management teams to ensure flow and quality of work, productivity, and high team morale by helping others to achieve their best work.—Work in close partnership with strategy, production, creative, retail design, retail network analytics, marketing and advertising performance analytics, media, and technology leads and teams including the ability (and curiosity) to correctly speak their language and be very comfortable with driving work across all disciplines.—Lead new business efforts including the development of initial program strategy and pitch planning, logistics, and delivery to maintain agency pipeline.

Jun 2020 - May 2021

Account Director

Atlanta, Ga, Us

Lead planning and oversight for large-scale B2C and B2B marketing initiatives on behalf of global brands including Intercontinental Hotel Group, Deloitte, TiVo, Interface Flooring, Hines Property Development and EPIX, representing over $2MM in annual gross agency billingsSteward on-time and under-budget delivery of all assets related to integrated campaignsEnsure cross-department and stakeholder alignment for internal project teams, external client teams and partners Focus on gaining eminence around industry trends and competitive activity to ensure a clear understanding of business challenges and opportunities, both proactively and reactivelyDrive tactical recommendations with obsessive focus on the end-to-end customer journey and audience definition Manage annual marketing budgets, including hard media allocations and external partner agency relationships Draft strategic briefs to elicit creative responses from teams, without dictating outcomes Utilize agile methodology to define technology requirements, assumptions, budgets and timelines; ensuring alignment and delivery expectations for digital initiativesServe as production lead for video initiatives, including planning and direction of live shoots, animation and stock-based footage, spanning pre-pro, shoot, post and deliveryManage and oversee professional growth of a team of Account Managers, including annual reviews and ongoing check-in against performance-based metricsGrew key accounts by an average of 500%+ during four year tenure, generating approximately $750K annually, through ongoing strategic guidance and recognition of untapped opportunities on behalf of clientRecent Highlight: Authored and implemented new internal process for how the agency pitches and wins business to how work cycles through the company with as little friction as possible, with 100% adoption. This effort also required frequent presentations and buy-in checkpoints for Senior Leadership

Apr 2017 - May 2020

Senior Account Manager

Atlanta, Ga, Us

Apr 2016 - Mar 2017

Senior Marketing Manager

Atlanta, Georgia, Us

Previously Brand Fever. Founded in 2001, with offices in Atlanta, Charleston, Charlotte, Dallas and Nashville, Phase 3 Marketing and Communications is a leading provider of marketing services and solutions from IDEATION to EXECUTION to corporations throughout the United States. Phase 3 is an innovation collective offering six Centers of Excellence:  Branding Marketing Digital Public Relations Print Marketing LogisticsKEY RESPONSIBILITIES:Served as primary client contact and responsible for relaying direction between client, creative and technology teams for multiple accounts, including The Home Depot, Georgia Pacific, YKK Global, LexisNexis Risk Solutions, Elsevier, Oncology Solutions, The Atlantic at Atlantic Station, and Halpern’s BeefLed strategic planning and tactical implementation of projects including branding, naming, campaign development, product launches, video production, website development, social planning, content curating, public relationships, tradeshow and event planning.Participated in and led primary research initiatives driving the collection of both qualitative and quantitative dataResponsible for timeline, budget and all project management tasks for 20 B2B and B2C client relationships worth over $600,000Mentored and developed professional development plans for two Marketing Coordinators, served as direct managerAided in transition planning for Account Management team leading up to and during company acquisitionResponsible for organic growth for all accounts, which amounted to over $ 500K in Q 3-4 of 2015 and Q1 of 2016.Designed and copywrote client proposals using Adobe InDesignManaged the proposal process for 21 new business opportunities with a win rate of 40%

Mar 2015 - Apr 2016

Business Development Manager

Atlanta, Ga, Us

Make & Build, formerly known as eHire Labs, is a project based consulting organization that ties together a unique blend of technology and creative services for our customers. Simply stated, we’re a calloused team of digital craftsmen with a common goal: Forge custom content and technology solutions to execute big ideas for a diverse client base. Ultimately, Make & Build is a seamless union of creatives and technologists. We’ve cut the agency fat and empowered our people to do what they do best, make a lasting impact through skill and pride.We build brands. We streamline agencies. We engage communities.KEY RESPONSIBILITIES:Drove the development of annual sales plans & processesBuilt market position by locating, defining, negotiating, and closing new business relationshipsMaintained current customer relationships

Aug 2014 - Mar 2015

Senior Account Executive

Atlanta, Ga, Us

PictureU, is an established and thriving Experiential / Digital / Social Media Marketing company serving major brands and their agencies throughout North America. We help brands create meaningful and lasting relationships with consumers at live events including; professional & collegiate sports, concerts, fairs, festivals, arenas and stadiums, race tracks, etc... KEY RESPONSIBILITIES: Consumer experience consultation Program and client goal analysisRevenue generationHigh level management of day to day account work performed by account team assigned to my clients

Jul 2013 - Aug 2014

Senior Account Manager

Atlanta, Ga, Us

KEY RESPONSIBILITIES: Managing and training Account Management teamTimeline, budget, and overall project management (including but not limited to deadline monitoring, coordination with staffing manager, events manager and inventory manager.) Training new Account Management hiresOversaw: website production, graphics production, logistics, staffing, post event survey reporting, ROI monitoring, and website statistics.

Nov 2012 - Jul 2013

Account Manager

Atlanta, Ga, Us

KEY RESPONSIBILITIES: Production timeline creation and deadline monitoringCoordination with staffing manager, events manager and inventory managerWalk through and approval of website productionOngoing project management through event schedule, post event reporting and web statisticsManage all internal marketing effortsImplemented and trained employees on Salesforce CRM

Aug 2009 - Nov 2012

Marketing Graduate Assistant

Campus Recreation And Intramurals - Georgia Southern University

Managed all marketing campaigns and live events geared towards student involvement within the recreation and intramural department of the university. Managed undergraduate staff consisting of copywriters and graphic designers.

Jul 2008 - May 2009
4 education records

Laura Robichaux education

Health And Wellness Coaching Certificate, Health And Wellness, General

Institute For Integrative Nutrition

Masters Of Science, Sports Management

Georgia Southern University

Bachelors Of Business Administration, Marketing

Georgia Southern University

High School

Campbell High School
FAQ

Frequently asked questions about Laura Robichaux

Quick answers generated from the profile data available on this page.

What company does Laura Robichaux work for?

Laura Robichaux works for By Way of Grey.

What is Laura Robichaux's role at By Way of Grey?

Laura Robichaux is listed as Holistic Wellness & Transformation Coach, Previously: Global Marketing and Advertising Pro at By Way of Grey.

What is Laura Robichaux's email address?

AeroLeads has found 1 work email signal at @bbdo.com for Laura Robichaux at By Way of Grey.

Where is Laura Robichaux based?

Laura Robichaux is based in Atlanta, Georgia, United States while working with By Way of Grey.

What companies has Laura Robichaux worked for?

Laura Robichaux has worked for By Way Of Grey, Sacred Ceremony Co, Liger, Dagger, and Bbdo Worldwide.

How can I contact Laura Robichaux?

You can use AeroLeads to view verified contact signals for Laura Robichaux at By Way of Grey, including work email, phone, and LinkedIn data when available.

What schools did Laura Robichaux attend?

Laura Robichaux holds Health And Wellness Coaching Certificate, Health And Wellness, General from Institute For Integrative Nutrition.

What skills is Laura Robichaux known for?

Laura Robichaux is listed with skills including Marketing, Social Media Marketing, Relationship Marketing, Advertising, Digital Marketing, Sponsorship Activation, Account Management, and Marketing Strategy.

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