Lauro Klas Neto Email & Phone Number

Curitiba, Paraná, Brasil

Report: Director of the Paper Business Unit (85% of the business)Management of a team of 11 people in the domestic market and Latin America. Responsible for the management of order portfolio, pricing, relationship, and communication with B2B customers in Brazil and Latin America. Team: 7 sellers (1 for export, 3 for domestic market, 3 internal sales with smaller portfolios), 1 domestic market assistant and 1 foreign market assistant, 1 marketing specialist and 1 customer service specialist.Implementation and training of the team of the new commercial organization, achieving the best EBITDA result in the company's history and 150% of the defined annual target, adapting the pricing dynamics and getting closer to customers.Leading the review of the value proposition, with pricing that follows the company's niche positioning strategy.Relationship with various areas such as Production, Engineering, Quality, Innovation, PPC (planning and production control), Market Intelligence, Economic Planning, Legal, Logistics, Dispatch, Finance, and HR.- Regular face-to-face visits to the domestic market and every 45 days to the 5 countries they export to.- Participation in company board meetings.- Conducting quarterly trainings and up skilling of their team.- Weekly meetings on results and route adjustments.- Monitoring of the order portfolio, with profitability (margin) review, and authority on credits, overdue debits, and other commercial performance and marketing control items.

Goiânia, Goiás, Brasil

Leader of a team of 15 people responsible for managing the commercial relationship with 340 Shell gas stations, reporting to the Commercial Director for the Central West/Southeast region, with a monthly turnover of R$ 400MM.Management of new businesses between 2016 and 2018 with a historic sales record, which allowed it to become the largest fuel volume management in Brazil and the subsequent creation of a new Management in Mato Grosso, in a geography with an extra challenge due to the history of asset sales in the region before the Joint Venture and with significant logistics gaps due to distances. The team is a leader in operational excellence.Responsible for volume, sales margin, and KPIs managed with operational excellence, as well as contract renewal, new volume contracts, and Shell Select stores, credit management, and Shell V-Power sales.Work in the areas of finance, logistics, distribution, supply, sales calendar, and marketing.

São Paulo, Brazil

Report: Sales Director for Central-West and Southeast (the largest area in Brazil in volume and profitability)Relationship with various areas of the company due to the permeability of the importance of the commercial area in the business, such as CSC (Shared Services Center), HR (Human Resources), Product Development, Finance, and others.Contract management:1- Obtaining new businesses to acquire stations that did not carry the Shell brand to become stations of this Raízen brand.2- The other 90% of the work was invested in maintenance, retention, and review of exclusivity contracts and network stations.Leader of a team of 15 people in a hybrid format (face-to-face and remote) responsible for managing the commercial relationship with 340 Shell stations, reporting to the Commercial Director Central West/Southeast; monthly billing of MR$ 500 with a very low default rate.Management of the team through monitoring of key sales indicators (KPIs): margin, volume (to measure and maintain scale), pricing (with competitive prices), marketing, mystery shopper, Shell Box (customer loyalty program), maintenance of the point of sale, offers of differentiated and additional products and services.Team leader in operational excellence and customer satisfaction rates (B2B and B2C).Management of new businesses between 2016 and 2018 with a historical sales record, which allowed it to become the largest fuel volume management in Brazil and the subsequent creation of a new Management in Mato Grosso, in a geography with an extra challenge due to the history of asset sales in the region before the Joint Venture and with important logistics gaps due to distances.Success case: his team spearheaded the growth of the Central-West region. The region was very unimportant and remote, so investment was made due to the region's vigor with the growth of agribusiness. 85MM/L growing to 160MM/L

São Paulo Area, Brazil

Leader of B2C retail communication for the Shell (retail) and Raízen (Corporate) brands for media, sponsorships, market intelligence, relationship with Shell Global for campaigns and strategy. Reporting to the VP of Marketing. The "You don't argue about a gas station, it has to be Shell" campaign achieved the best result for the Shell brand in the brand preference survey since 2004 and supported sales growth in B2B (Retail Sales).Brand & Media, Digital Platforms, Motorsport, Sponsorship and CRM.

Goiânia, Goiás, Brazil

Leader of a team that manages the contract of Shell fuel reselling stations in the Central-West region, focusing on growth and new business. Responsible for implementing sales and marketing calendar, renewing exclusivity contracts, hiring new stations for the Shell network, interfacing with Supplies and Distribution, controlling KPIs of volume, profitability, and operational excellence.

São Paulo Area, Brazil

Leader of the Brand and Culture creation project, including corporate and retail brand architecture, implementation of Branding management with the Executive Board, and the launch for 45,000 employees and B2B external public.Management of the brand migration from Esso to Shell in retail, with a growth of 5 points in the brand preference index. Creation of institutional or promotional strategies and campaigns, including the "Shell V-Power Batmobile" promotion that sold 1.4 million units of miniatures in Brazil, a 50% increase compared to the previous promotion.

São Paulo Area, Brazil

Responsável pelo projeto de criação, lançamento e gerenciamento da nova plataforma de marca e logo da Cosan, adicionalmente ao desafio de reativar marca Esso, contratando nova agência de comunicação e implementação do plano de marketing, comunicação, patrocínios e ponto de venda.Gestão e planejamento da comunicação B2C da marca Esso no Brasil, atuando na montagem e capacitação da equipe de Marcas no Brasil após a separação da ExxonMobil, liderando relacionamento com agência de publicidade, eventos, mídia digital e social, trademarketing, e com consultorias de Branding.Através do patrocínio exclusivo de combusuvel para a categoria StockCar e campanha de comunicação, aumento de 25% na percepção de qualidade no combusuvel Esso, apoiando recuperação do índice de força da marca, apoio no ganho de market share no etanol em 3 pontos percentuais (Campanha Etanol é Esso).Conquista do Leão de Prata em Media em Cannes (2010) e o prêmio Maximidia de melhor uso jornal (2009).

São Paulo, Brazil

Diretor de Marketing

São Paulo, Miami/Fl, Farifax/Dc, Guatemala, Santiago/Chile

Responsável por planejar e gerenciar anualmente a implementação de 110 campanhas de mídia, promoções e pesquisa para marcas Esso, Mobil e On the Run (lojas de conveniência) em 20 países da América Latina e Caribe, além dos serviços de cartões de crédito do Essocard (B2B no Conesul), Banco Uno (CentroAmérica), Falabella/Banco Rio (Chile); Reportando para o Diretor de Marketing LaTam e para o Diretor de Promoções Global (estrutura matricial), ambos nos EUA, liderei relacionamento com o grupo Omnicom, atuando com hub em Miami e Argentina e regionais (Colômbia, Guatemala, Barbados e Brasil), executando plano de comunicação de Marca e de promoção para gerar vendas adicionais, força de marca e ROI, com taxa média de retorno de 70% em promoções e tendo sido a única região a atingir alvo da pesquisa Brand Tracker com consumidor, e aumento de 2 dígitos de vendas/margens por cinco anos consecutivos;Líder do projeto global de planejamento estratégico (2008) para redefinir critério de alocação de verba publicitária para todas as afiliadas da ExxonMobil envolvendo verba de 120 MU$ anuais.

Rio De Janeiro, Brazil

Planejamento e execução do plano de comunicação da marca Esso, focada no programa de qualidade “Gasolina Garantida Esso”, para revendedores e consumidores finais, supervisionando equipe responsável pela publicidade, promoções, pesquisas de mercado, eventos promocionais e internos.Criação do programa de qualidade para assegurar ao consumidor a qualidade dos postos credenciados, para combater a crise de credibilidade das Marcas do setor e incrementar as vendas.Aumento de 52% nas margens de gasolina e 9% nas vendas. Conquista do Top de Marketing ADVB 2002.

Rio De Janeiro, Brazil

Responsável pela estratégia de manutenção de contratos de exclusividade no fornecimento de combustiveis, através de renegociação das dívidas assumidas ou de ações judiciais, em momento de alto nível de sonegação fiscal do mercado. Criação do programa de Combate ao Comercio Irregular e renegociação de dívidas, corrigindo fluxo de caixa dos clientes.

São Paulo, Brazil

Responsável por atendimento e desenvolvimento de plano de negócios comercial para 25 revendedores Esso, responsáveis pela venda anual de 83 milhões de litros, implementando plano de ação de práticas varejistas revendedores em mercado de alta competitividade, baixa lealdade à Marca e com excesso de postos bandeira branca.Aumento de vendas combustiveis (5%) e lubrificantes (238%).

Curitiba, Paraná, Brazil

Introdução da franquia de loja de conveniência Esso na região Sul, implantando a cultura varejista e desenvolvendo fornecedores e relacionamentos comerciais com empresas parceiras da indústria, abrindo 53 lojas.

Executive Mba, Class 46, Executive Mba Class 46, Emba

EMBA Class 46 FDC

Leader, Marketing Digital, Liderança De Marketing Digital Integrado (The Knowledge Engineers)

Gestor, Gestao De Negocios, Leader

Activities and Societies: Programa de Gestao de negocios 2014

Branding

Mba, Marketing

1-year Marketing MBA in Rio de Janeiro/Brazil.

Bachelor, Arts In Social Communication, Major In Advertising