Lauro Xerfan Neto Email & Phone Number

São Paulo Area, Brazil

Consultoria Empresarial, Educação Corporativa, Treinamento & Desenvolvimento Humano e Inovação.

São Paulo, Brazil

Professor do MBA EACH USP na Disciplina de Vendas.

São Paulo Area, Brazil

Professor em temas de Vendas e Negociação dos cursos de MBA e Pós Graduação da FIA - Labfin Provar.

São Paulo, Brazil

Angola

Referred: Group CEO and Financial Vice-president.Team: 20 direct (marketing and communication area).Most important accomplishments / results: Significant increase in the company’s annual profit, rising from U$D 96 million to U$D 290 million. Reduction in advertising budget from 12 million Euros to 5,8 million Euros, through the optimization of resources and the search for new suppliers and partners. Introduction of the company in governmental processes of interest. Opening of new markets for operation and product sales. Implementing and training a team of promoters for market research. Conquest of over 60% of the soft-drink segment’s market share and 70% of the wine segment for low-income classes. Consolidation of the company’s brands and products in the mass-consumption market. Release of new brands / products optimizing production lines. Fidelity of the main client range, increasing the market share in the products sales.

São Paulo Area, Brazil

 Operation in strategical position in communication and marketing planning for the agency’s clients and the search for new clients.  Responsible for the new marketing strategical and products launching for Amway client. Responsible for the retail strategies for Volkswagem car sales of the Sorana Grup. Leadership in operating B2B communication process of client Jones Lang Lassale. Responsible for the launching campaign of the glasses brand Planet Ochialli, as well as for developing visual communication in the Sales points and in the brand’s own stores. Conquest of the publicity account of client Laboratories Roche, division Diagnostics Brazil, and Works in the brand’s consolidation plannings and conquest of new clients. Inclusion of the Agency un the new performance trends turning it from a single communication agency from a company which also operates in the áreas of relationship marketing, events, fair marketing and digital marketing..

São Paulo Area, Brazil

 Operated in strategical position in digital marketing planning for the agency’s clients, and in the search for new clients. Leadership in the creation and development of the website project and eCommerce Site of Kimberly Clark Brasil. Leadership in the creation of the buying and selling broker of Fair CCV company’s stocks. Leadership in the creation of the presentation CD-rom for the C&A Fashion’s new collections for the years 2002, 2003 and 2004. Creation and development of the first DVDs ever produced in Brazil (Chitãozinho and Xororó, Sandy and Junior) using digital 3D technology (Maya software). Creation of the import and export ware tracking website for the client Custom International Commerce. Digital creation of the whole PDV strategy for Gatorade in Brazil.

 Operated in strategical position in communication and attendance planning with the agency’s clients. Leadership in the communication strategies of Cervejaria Kaiser during the episode known as “The War of the Beers”. Leadership in the communication strategies in the launch of Portal Globo.com. Solid work in the marketing and communication plans for client Penalty during this period, fighting, competitors such as Nike, Reebook, Puma and others. Conquest for Kaiser of the adequate market share, with CADE, by taking part in the “War of the Beers”, during the period of the Brahma and Antártica merge. Success in the launch of Portal Globo.com, considering the period’s strong competitors – Terra, UOL e AOL. Stability in the market share and in sales of the client Penalty’s products.

São Paulo Area, Brazil

 Worked with attendance of advertising accounts of clients: Procter & Gamble (Pantene, Pringles and Hipoglós), Quaker do Brazil (Gatorade), Barilla and Lexmark. Leadership in the process of adapting these clients communication plans to the Brazilian market. Strong operation in re-launching Gatorade in Brazil and Mexico. Strong performance in the field studies for adjustments made in Pantene Products (P&G Cosmetics). Pioneer creation of mega-panels with Pringles. Leadership in the development of strategies for sales points for Lexmark Brazil. Increase of the advertisement investment in 35% for client Quaker and 27% for client Procter & Gamble. Local adaptations and conquest of new clients / costumers for Barilla brand products. Conquest of Lexmark’s full account in Brazil.

São Paulo Area, Brazil

Referred: Marketing Manager SP and Communication Manager RJ.

São Paulo Area, Brazil

Referred: Media Director.

Mba, Executive Marketing And Communication

Activities and Societies: Environment business-oriented global; Strategical marketing; Enterprise strategies; Human factor; Structure.

Graduation, Marketing And Advertising

Activities and Societies: Studies about Marketing and Advertising for managment. Marketing to Products and Services, Distribution, Price.