Lauryn Botterman work email
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My career in communications started early - first as a kid who was constantly reading and writing stories, then as editor-in-chief of my high school newspaper, later as a leader of student PR organizations on my college campus - and today as an experienced, thoughtful and dedicated partner to my colleagues and clients. In my role at Real Chemistry (formerly known as W2O Group) - a global health communications company dedicated to making the world a healthier place - I develop and execute internal and external communications strategies across a diverse range of specialty areas, which include organizational (employee) communications, change management, executive thought leadership, campaign/product communications and program/event planning. Working in this field allows me to merge my passion for healthcare with my communications expertise. I’m a proud alumna of Syracuse University's S.I. Newhouse School of Public Communications 🍊
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Chief Operating OfficerPremedley Llc Jul 2024 - Present -
Group DirectorReal Chemistry Apr 2023 - Jul 2024New York, Ny, UsI held roles of increasing seniority and responsibility at Real Chemistry (formerly known as W2O Group), a global, integrated healthcare communications and marketing firm. I drove planning and execution of internal and external communications strategies for global pharmaceutical companies, both at the corporate level and for brand-focused work. I served as a team leader and work closely with cross-functional colleagues in analytics, paid/earned/social media, design, video production and more to deliver excellent results for our clients. -
Senior Account DirectorReal Chemistry Apr 2022 - Apr 2023New York, Ny, Us
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Account DirectorReal Chemistry Oct 2020 - Mar 2022New York, Ny, Us
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Associate Account DirectorReal Chemistry Oct 2019 - Oct 2020New York, Ny, Us
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Senior Account ManagerReal Chemistry Oct 2017 - Oct 2019New York, Ny, Us
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Account ManagerReal Chemistry Oct 2016 - Oct 2017New York, Ny, Us
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Account AssociateReal Chemistry Jun 2015 - Sep 2016New York, Ny, Us
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Assistant Director Of DevelopmentHill Communications (Student-Run Pr Agency) Jan 2015 - May 2015•Oversee three client accounts as a member of firm management team•Oversee intern program, including planning and leading bi-weekly development meetings with 8 underclassmen•Liaise between graphic design team and Account Supervisors by managing design request process and ensuring deadlines are met
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Vice President Of ProgrammingPublic Relations Student Society Of America (Prssa) May 2014 - May 2015New York, Ny - New York, Us•Book 4-5 top level executives from PR organizations each semester to speak to 300+ PRSSA members•Plan logistics of programming, including timing, travel, and topics presented•Publicize programming and events within Syracuse University community via press releases, website bulletins, and social media•Plan networking lunches to promote engagement between guests and PRSSA members•Serve as guide to guests upon arrival on campus; coordinate classroom visits and presentation details -
Vice President Of AdministrationPublic Relations Student Society Of America (Prssa) Dec 2013 - May 2014New York, Ny - New York, Us•Handle all internal and external communications•Correspond with PRSA national board to publicize chapter events •Develop and push weekly update emails to 200 members •Schedule speakers, events, and enrichment programs
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Account SupervisorHill Communications Sep 2014 - Dec 2014Syracuse, New York, Us•Manage account team of 8 students•Lead semester-long public relations campaign for Center for Social Commerce (CSC), a collaborative program between W2O Group and Syracuse University•Plan and implement strategies at Syracuse to drive student awareness and engagement surrounding CSC's new website launch, release of research reports, and programming initiatives •Serve as direct supervisor for Account Executive and Account Associates•Orchestrate implementation of CSC's social media strategy -
Student AmbassadorThe Weiss Center At The Newhouse School (Formerly Known As The W2O Center For Social Commerce) Jan 2014 - Dec 2014•Hand-selected as the inaugural Student Ambassador for The Weiss Center program, a first-of-its-kind industry/academic partnership between Real Chemistry (then W2O Group) and The S.I. Newhouse School of Public Communications at Syracuse University. •Orchestrate promotional initiatives for Social Commerce Days events, driving record attendance and engagement •Grow @SocCommSU follower count by more than 300% over 7 months•Compile comprehensive media list of relevant contacts to promote CSC thought leadership initiatives
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InternReal Chemistry Jun 2014 - Aug 2014New York, Ny, Us•Develop communications materials for pharmaceutical accounts, including fact sheets and infographics•Compile bi-weekly media monitoring reports•Gather data and analysis on industry trends and competitor initiatives•Serve as Project Manager for team of 5 interns during development of skincare app prototype •Acquire in-depth knowledge of healthcare communications industry
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Account AssociateHill Communications Aug 2012 - May 2014Syracuse, New York, Us•Plan and implement PR campaigns for Belly O'So Pregnant, a startup pregnancy resource (Spring 2014), and BOCES, a young adult vocational training organization (Spring 2013)•Create comprehensive public relations reports and campaigns for clients that incorporate quantitative and qualitative research•Write tweets and Facebook posts on behalf of clients•Conduct focus groups and surveys with key publics to gather in-depth research•Define objectives with account team to attain client communication goals
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Public Relations InternDanielides Communications Inc. Jun 2013 - Aug 2013•Draft weekly pitch emails to obtain coverage for clients •Write press releases announcing client news and events•Use Cision database to create media lists and cultivate connections with reporters•Compile records of clients' coverage using Google Alerts•Assemble clipbooks showcasing quarterly press hits•Write bi-weekly blog posts for company website•Assist manager and company president with daily administrative duties -
Columnist & Copy EditorJerk Magazine Aug 2012 - May 2013•Edit 4-5 stories per week using AP Style•Ensure that stories conform to Jerk's distinctively snarky voice•Contact sources and conduct research to fact-check stories•Collaborate with editorial team to pitch ideas and develop publication•Pitch and write weekly humor/lifestyle web columns for Jerk's website -
Entertainment Public Relations InternEpix - Studio 3 Partners Jun 2012 - Aug 2012New York, Us•Intern in PR department of premium movie channel owned by Paramount, Lionsgate & MGM•Create and implement 'press tracker' to analyze media coverage of company initiatives•Organize and consolidate extensive media list •Facilitate weekly mailings of DVD screeners to press•Write and edit media advisories, promotional copy and press releases
Lauryn Botterman Skills
Lauryn Botterman Education Details
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Syracuse UniversityPublic Relations -
S.I. Newhouse School Of Public Communications At Syracuse University
Frequently Asked Questions about Lauryn Botterman
What company does Lauryn Botterman work for?
Lauryn Botterman works for Premedley Llc
What is Lauryn Botterman's role at the current company?
Lauryn Botterman's current role is Chief Operating Officer, PreMedley.
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What schools did Lauryn Botterman attend?
Lauryn Botterman attended Syracuse University, S.i. Newhouse School Of Public Communications At Syracuse University.
What skills is Lauryn Botterman known for?
Lauryn Botterman has skills like Social Media, Public Relations, Editing, Press Releases, Blogging, Editorial, Microsoft Word, Social Networking, Social Media Marketing, Facebook, Research, Media Relations.
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